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Full-Text Articles in Graphic Communications
Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins
Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins
Masters Theses
With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …
Reflections Magazine - A Promotional Magazine For Reflections Adoption Ministry, Kamryn Reynolds
Reflections Magazine - A Promotional Magazine For Reflections Adoption Ministry, Kamryn Reynolds
Senior Honors Theses
For my senior honors thesis I have received permission to present a project along with its scholarly apparatus. I will be displaying ways to apply communications to ministry. The project will be a promotional magazine and informational materials. For the thesis I will include the magazine and a press release. I will be approaching some marketing techniques for a non-profit organization and assessing potential ways to reach the public. Many organizations are doing incredible work to fight social injustice and oftentimes few people understand the issues. I want to show how communication can revitalize ministry and get the word out …
Art And Space: Impacting The Workplace, Erin V. Mccool
Art And Space: Impacting The Workplace, Erin V. Mccool
Senior Honors Theses
Art in its various forms and applications has always been a part of the human experience. Art can be intrusive, thought provoking, or simply beautiful. Although art comes in many different styles and forms, art continues to capture our imagination. The purposes of this thesis are to discover how art affects human activity in the workplace as well as the qualities that make artwork in the workplace successful. Based on the findings of this study, artwork will be created for the Center for the Advancement of Faculty Excellence at Liberty University in order to create a lively, creative environment. By …