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Full-Text Articles in Graphic Communications
Sewing Brand Messages On Social Media: A Content Analysis Of Cotton Incorporated’S Instagram Content Stimuli, Madalynn Kainer, Holli Leggette, Gary Wingenbach, Thomas Chappell, Karissa Palmer
Sewing Brand Messages On Social Media: A Content Analysis Of Cotton Incorporated’S Instagram Content Stimuli, Madalynn Kainer, Holli Leggette, Gary Wingenbach, Thomas Chappell, Karissa Palmer
Journal of Applied Communications
Cotton is the most significant natural fiber in the world and an important part of the global economy. Yet, the cotton industry faces several challenges in securing its place in the global fiber market share, reaching new consumers, and maintaining relationships with current consumers. Furthermore, the cotton industry has a unique opportunity to share evidence-based information with followers through its product marketing on social media. The study described herein used content analysis to explore Instagram content on the @discovercotton profile. Content included categories of promoted products (i.e. women, men, children, or home); comments, posts, and caption stimuli; and most frequently …
Generation Z And Crispr: Measuring Information Processing Using Animated Infographics, Maria A. Martinez, Jessica Holt, Alexa Lamm, Abigail Borron
Generation Z And Crispr: Measuring Information Processing Using Animated Infographics, Maria A. Martinez, Jessica Holt, Alexa Lamm, Abigail Borron
Journal of Applied Communications
CRISPR gene-editing technology, as it relates to food, has the potential to revolutionize the agricultural industry. Currently, 40% of global consumers are categorized as Generation Z. Gen Zer’s are digital natives and use Instagram to discover new products; therefore, it is important to understand the most effective communications strategies to engage this segment of consumers with scientific information that will allow for informed decision-making regarding CRISPR technology. Infographics are a form of data visualization that can be used in a static or animated form. Previous studies have shown animated infographics to garner greater attention from respondents. Using the Heuristic-Systematic Processing …