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Graphic Communications Commons™

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California Polytechnic State University, San Luis Obispo

Theses/Dissertations

2011

Design

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Full-Text Articles in Graphic Communications

Trends In Logo Design Among Fortune 100 Companies, Juliane Bone Aug 2011

Trends In Logo Design Among Fortune 100 Companies, Juliane Bone

Graphic Communication

Using ten different criteria to rigorously inspect ten logo designs, this paper concludes that conceptuality is perhaps the most important component of a brand’s identity. Graphic Communication students, who are the future of the industry, offered up their conclusions of these logos and the success of the design. With the incorporation of articles and opinions of those in the field, trends in the latest logos are found.

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