Graphic Communications Commons^™

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Other Oceans, Other Skies, Sharlene Lee

MFA in Visual Art

I create immersive installations, performances, and time-based media artworks that delve into stories of belonging, feminism, and language as power. These stories offer a potential for transformation from viewer to participant and a shift in how our world is seen and experienced. Through an exploration of perception and affect, I challenge dominant narratives, prompting a contemplation of contemporary power struggles for control.

In this text, I examine the impact of historical borders and migration on my life while also investigating questions of home, shared values, and rituals that contribute to one’s sense of belonging. I also highlight my commitment to …

Salty: A Diffractive Inquiry Of Visceral Knowing And Embodied Aesthetics, Mei Ling Chua

Dissertations, Theses, and Capstone Projects

This dissertation takes a diffractive, onto-epistemological approach to everyday practices with salt in order to articulate an expanded understanding of meaning making and knowledge production. This research reckons with and challenges dominant modes of knowing that engage a Cartesian perspective to situate knowing as the exclusive domain of the mind in both form and topic of inquiry. This research acts simultaneously as both a direct practice of and metacognition about knowledge production by examining 1. the embodied (including sensory and emotional aspects) and 2. the relational (including interpersonal and socio-cultural) dimensions of experience as visceral knowing. This articulation of …

The Invisible Professional: Visual Culture Of Successful Black Women, Sophonie Gaspard

All HCAS Student Capstones, Theses, and Dissertations

Black women in the United States have been arguably the most underrepresented, stereotyped, and hypersexualized groups in society; their contributions in the workplace often reduced in significance. Similarly, the perceived values of the white majority have historically dictated the images of minorities in the media. In their research on visual culture, Keifer-Boyd, Amburgy & Knight (2007) suggest that those with social, political, and economic power define how groups without power are represented and stereotyped, illuminating the privileges of having visible positive portrayals. As contemporary American society shifts towards greater inclusion and participation from black women, the media is encouraged to …

Super, Brown And Queer, Carolyn Adams

Capstones

In response to policy seeking to turn back time for marginalized communities, characters and creators - standing at their intersections - are springing into action to change lives in their worlds and ours. Carolyn Adams explores the circumstances surrounding contemporary mainstream representation of women of color and queer superheroes on the big screen and bookshelves alike.

link to capstone: https://www.carolyn-adams.com/writing-updates/capstone

In Media Res, Christopher Andrew Sisk

Theses and Dissertations

We are inundated by a constant feed of media that responds and adapts in real time to the impulses of our psyches and the dimensions of our devices. Beneath the surface, this stream of information is directed by hidden, automated controls and steered by political agendas. The transmission of information has evolved into a spiral of entropy, and the boundaries between author, content, platform, and receiver have blurred. This reductive space of responsive media is a catalyst for immense political and cultural change, causing us to question our notions of authority, truth, and reality.

The Institute Of New Feelings: Plastic Identities And Imperfect Surfaces, Weijian Zhou

Theses and Dissertations

Digital media are moldable spaces where an image is simultaneously a thought. This instance and flexibility enables digital existences to be malleable, transformative, situational, and unstable. They are plastic images. Video games generate digital bodies that are a fusion of subjectivities and cybernetic simulations, in a perceivable and ambiguous process. Such bodies are extensions of ourselves, being girlish, imperfect, unfinished and happening—digesting and emitting clusters of feelings, regardless of our biological gender and age. The performative experience of play is progressively departing from spectacle, gambling and competition, and increasingly shifting towards an emotional journey of alternate realities, spreading subjectivities into …

Open / Close: Assimilating Immersive Spaces In Visual Communication, Anika Sarin

Theses and Dissertations

I am interested in two spaces obverse to each other: open and closed. An open space develops organically based on how people inhabit it. Interacting with an open space is a dynamic, sporadic, multisensory, immersive, and subjective experience. In such spaces, we are confronted with an alternative aesthetic, one that is in conflict with the seamlessness of a closed space. A closed space is anchored on definite variables like structure, use and boundaries. While interaction between people and space is important, the space is tightly controlled and interaction is designed. Through this thesis project, I present a method that metaphorically …

Communicating Through Space: An Exploration Of Interdisciplinary Relationships Between Architecture And Theatre Through Practical Application, Erin E. Hunter

Architecture Undergraduate Honors Theses

Space as an expression of ideas is a relevant topic both in theatrical design and architectural design. Both create worlds, places in time, and experiences. The theatre is a platform where architectural ideas can be explored on a real scale. Audiences can make associations based on representation on the stage and connotations from popular culture. Theatre is more temporary than architecture by nature, and therefore theatre can reference architectural ideas in temporary settings to tell a story. By analyzing the physical characteristics of a space and the societal and cultural conditions that created it, a theatre set can isolate moments …

The Big Short, Elizabeth Armon

Communication Studies

The Big Short (McKay, 2015), adapted from the non-fiction novel The Big Short: Inside the Doomsday Machine by Michael Lewis (2010), follows three separate but parallel stories leading up to the United States housing crisis of 2008. On a macro-level, the film brilliantly depicted the creation, and the ultimate burst, of the credit and housing market bubble. However, on a micro-level the audience is given an opportunity to realize and empathize with the internal struggle that many of the main characters faced as they grappled with the fact that their financial gain from shorting the market came with the caveat …

Not Dead At All, Martin Becerra

Electronic Theses and Dissertations

Not Dead At All is a nontraditional thesis, a creative product, the result of a combination of media production and social research. This paper is an attempt to explain the creative and production process behind the creation of an original media content, using the social research as a tool to increase the likeability of our characters and therefore increase the show’s chances of success.

Multimedia Use In Small News Organizations, Robyn K. Keriazes

Honors Theses and Capstones

No abstract provided.

Photo Manipulation In The Media, Stephanie Coffaney

Graphic Communication

In today’s society there are photos everywhere; they are in magazines, advertisements, newspapers, and books because photos make the text or the story stand out. Some may not know it, but most of these photos have been edited and retouched. This research paper attempted to determine the majority opinion of what types of photo editing was above the tolerable limit, as well as the public awareness of media manipulation. The different levels of photo editing included changing the contrast, removal of blemishes and dust, addition/removal of objects, and addition/removal of main subjects. The results revealed that most people are aware …

Promoting A Benefit Concert With Digital Media, Aubrea Felch

Graphic Communication

The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …

Movie Poster Advertisements: A Relevance Theory Persepctive, Steven Lawrie Forrett

Theses Digitization Project

The purpose of this thesis is to examine ten movie posters while hypothesizing whether or not their tagline texts could interest a reader. A linguistic framework Relevance Theory, is used in the analysis of this project.