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- 3.02 Image design (graphics, photography, Web, print) (1)
- 3.07 New media design (1)
- 4.07 Marketing, advertising (1)
- Animated advertisements (1)
- Book Review (1)
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- Commercialism (1)
- Culture of Safety (1)
- Elimination of Forever Chemicals (1)
- Encoding and decoding; definition of communication; communication models (1)
- Floral industry advertising (1)
- Food Scarcity (1)
- Jackie Stewart (1)
- Masculinities (1)
- NASCAR (1)
- Nutritional Optimization (1)
- Racing (1)
- Risk Management (1)
- Social media advertising (1)
- Strategic advertising (1)
- Urban Farming (1)
Articles 1 - 10 of 10
Full-Text Articles in Graphic Communications
Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia
Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia
Journal of Nonprofit Innovation
Urban farming can enhance the lives of communities and help reduce food scarcity. This paper presents a conceptual prototype of an efficient urban farming community that can be scaled for a single apartment building or an entire community across all global geoeconomics regions, including densely populated cities and rural, developing towns and communities. When deployed in coordination with smart crop choices, local farm support, and efficient transportation then the result isn’t just sustainability, but also increasing fresh produce accessibility, optimizing nutritional value, eliminating the use of ‘forever chemicals’, reducing transportation costs, and fostering global environmental benefits.
Imagine Doris, who is …
Argumentation For Critical Heterogenous Political Discussions: Constructing A Rebuttal, Rebecca Oliver
Argumentation For Critical Heterogenous Political Discussions: Constructing A Rebuttal, Rebecca Oliver
Discourse: The Journal of the SCASD
This activity seeks to explain to undergraduate students how to craft a proper attack and defense in argumentation and debate, persuasion, or political communication courses. The activity teaches students 1) the parts of a basic argument structure and 2) how to construct a rebuttal using a basic argument structure. Students will argue against their true political typology by selecting an opposing typology from the Pew Research Typology Quiz. Broadly, this exercise is designed to encourage students to engage in dialogues with people who disagree with their political positionality. Specifically, the activity accomplishes this by teaching students the value of basic …
Encoding & Decoding: Artfully Modeling Communication, Daniel L. Foster, Ashley D. Garcia
Encoding & Decoding: Artfully Modeling Communication, Daniel L. Foster, Ashley D. Garcia
Discourse: The Journal of the SCASD
Drawing objects and concepts, such as cats, trees, love, democracy, and family, is probably the last activity students expect to do in a communication course. Although this sounds like an introductory art activity, creating visual representations provides a nuanced understanding of the encoding and decoding processes. Encoding and decoding are the most hidden and often the most unfamiliar and complex fundamental components of communication for students to comprehend. By engaging in this activity, students translate their decoding process into drawings, which serve as personal artifacts representative of their encoding and decoding. Students come to better conceptualize this cognitive process with …
“Party In The Communication Classroom”: Exploring Communication Competence To Raise Social Awareness, Nancy Bressler
“Party In The Communication Classroom”: Exploring Communication Competence To Raise Social Awareness, Nancy Bressler
Discourse: The Journal of the SCASD
This activity demonstrates communication competence and allows students to observe, assess, and ultimately utilize the model of communication competence to engage with other people successfully. To understand how to engage in communication competence, students must recognize that appropriateness and effectiveness are crucial aspects of their communication. Through the communication competence model, students examine how to achieve effectiveness in their communication by setting goals for specific contexts; they also consider to what extent their goals are achievable given the particular situation. Using a 2014 MTV Video Music Award example, students can analyze why Miley Cyrus allowed a homeless man to accept …
Introducing Public Speaking Self-Concept (Pssc): A Novel, Qualitatively-Derived Communication Anxiety And Competence Variable, Karla M. Hunter, Joshua N. Westwick
Introducing Public Speaking Self-Concept (Pssc): A Novel, Qualitatively-Derived Communication Anxiety And Competence Variable, Karla M. Hunter, Joshua N. Westwick
Discourse: The Journal of the SCASD
Despite numerous quantitative assessments of teaching interventions that have helped mitigate public speaking anxiety (PSA), this common barrier to public speaking persists. In addition, quantitative measures may not be appropriate for all instructional goals, especially with students from across a variety of cultures. To enrich educators’ capacity to help diverse bodies of students overcome the challenges presented by PSA, this qualitative study asked students to “Please describe yourself as a public speaker” at the beginning and the end of a freshman-level, general education public speaking class. Thematic analysis identified a two-dimensional pattern within student responses (N = 51) (a …
Discourse: The Journal Of The Scasd, Volume 8 (2023), The Speech Communication Association Of South Dakota
Discourse: The Journal Of The Scasd, Volume 8 (2023), The Speech Communication Association Of South Dakota
Discourse: The Journal of the SCASD
No abstract provided.
The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen
The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen
Journal of Motorsport Culture & History
This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.
The development of motor racing from the 1960s onwards as a safer sport in which …
Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean
Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean
Journal of Motorsport Culture & History
No abstract provided.
Flower Power: Testing Social Media Advertising Strategies For Floral Products, Rachel Corry, William R. Taylor, Jessica Holt, Hailey Bittles, Benjamin L. Campbell, Julie Campbell
Flower Power: Testing Social Media Advertising Strategies For Floral Products, Rachel Corry, William R. Taylor, Jessica Holt, Hailey Bittles, Benjamin L. Campbell, Julie Campbell
Journal of Applied Communications
Social media and the internet have impacted how companies and organizations advertise to consumers. Digital advertising has created the opportunity to engage with consumers, target specific groups, and capture metrics of use to help build effective advertising strategies. The floral industry is a large sector within the agricultural arena, which is primed to engage with young consumers. This research examined the effectiveness of utilizing static and animated social media advertisements to increase consumers’ intention to purchase floral products. Using an online survey and an experimental design, this study examined 8,488 respondents’ intention to purchase floral products after viewing static and …