Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social Media (5)
- Communication Technology and New Media (4)
- Social Influence and Political Communication (3)
- Mass Communication (2)
- Public Relations and Advertising (2)
-
- Arts and Humanities (1)
- Chinese Studies (1)
- Critical and Cultural Studies (1)
- Defense and Security Studies (1)
- East Asian Languages and Societies (1)
- Economic History (1)
- Economic Theory (1)
- Economics (1)
- International and Area Studies (1)
- Journalism Studies (1)
- Political Economy (1)
- Psychology (1)
- Public Affairs, Public Policy and Public Administration (1)
- Science and Technology Studies (1)
- Social Justice (1)
- Institution
Articles 1 - 6 of 6
Full-Text Articles in Communication
Assessing The Threat Of Social Media To National Security: Information Operations In The 21st Century, Brendan M. Cullen
Assessing The Threat Of Social Media To National Security: Information Operations In The 21st Century, Brendan M. Cullen
Senior Theses
The ubiquity of social media has enabled an unprecedented amount of personal data to be accessible to various entities. Social media platforms leverage this data to optimize algorithmic recommendation systems, persuade users to engage, and promote monetization. The social media ecosystem’s business model demands continuous engagement and the relentless collection of user data to grow and scale. Not only is social media massively popular around the world, but it has integrated heavily into users’ daily lives. This integration is driven by social platforms’ deliberate architectures and affordances. The intentionality of social media can be exploited by state and non-state actors …
The Downplayed Debt Attributes Of Bnpl: A Thematic Content Analysis Of Tiktok, Hongwei Ma
The Downplayed Debt Attributes Of Bnpl: A Thematic Content Analysis Of Tiktok, Hongwei Ma
Major Papers
This research employs Thematic Content Analysis (TCA) to examine the downplayed debt attributes of Buy Now Pay Later (BNPL) services, focusing specifically on the contrast between official narratives and critical discourse on TikTok. The study investigates how BNPL companies in North America employ promotional strategies on their official websites and in press conferences to downplay the debt aspect of their services. It further explores the role of TikTok as a platform for public discourse that challenges these dominant narratives surrounding BNPL debt attributes and breaks knowledge hegemony. By analyzing samples from BNPL service providers' websites and press conferences, the study …
Exploration To Brand Communication On Tiktok, Victoria M. Priola
Exploration To Brand Communication On Tiktok, Victoria M. Priola
Student Theses and Dissertations
The purpose of this study was to explore the connection between the video-sharing social media platform TikTok and companies that use it to publish corporate branding content. The research intends to compare TikTok to other social media outlets. The motivation behind this study was fueled by the want to understand where TikTok lands within a company’s social media content planning process. Can TikTok ever become a solid foundation in social media content planning like Facebook, Instagram and Twitter have been? Most of the previous research on TikTok has proven how unique the platform is compared to other social media, but …
The Patriarchy Becomes That Girl: Tiktok And The Mediatization Of Hegemonic Femininity, Irene Molinar
The Patriarchy Becomes That Girl: Tiktok And The Mediatization Of Hegemonic Femininity, Irene Molinar
Electronic Theses, Projects, and Dissertations
With the advancement of digital and social media come innovative forms of self-expression and creativity. This M.A. thesis manuscript studies how content creators on the fast-growing social media platform, TikTok, arrange aesthetics, trends, and discourse to promote self-care through hegemonic beauty and wellness standards while empowering themselves through postfeminist sensibilities. Much like early beauty standards set by social media applications such as Instagram, TikTok (along with its algorithm and users) is (re)defining femininity by asking women to look at reexamine their appearance and mentalities to better themselves internally for the sake of self-improvement. Trends such as That Girl illustrate lifestyles …
Tiktok Battlefield: Comparative Analysis Of English And Arabic Language Representations Of The 2022 Russian Ukrainian Conflict On Tiktok, Dina Magdeldin Mahmoud Elhawary
Tiktok Battlefield: Comparative Analysis Of English And Arabic Language Representations Of The 2022 Russian Ukrainian Conflict On Tiktok, Dina Magdeldin Mahmoud Elhawary
Theses and Dissertations
This study extends the growing political communication research on TikTok platform through studying the representation of a major political conflict in modern history; the 2022 Russian Ukrainian conflict. The study is providing a cross cultural comparison by studying the perspectives of English and Arabic speakers about the conflict. The study is based on the analysis of the 500 most liked TikTok videos - in one month duration that starts with the day of the Russian invasion - with top hashtags about the conflict in order to find the common message themes. The study uses a multi-dimensional analysis approach of connective …
Researching How Excess Social Media Use And Filters Affect Trust, Ula J. Mccarthy
Researching How Excess Social Media Use And Filters Affect Trust, Ula J. Mccarthy
Honors Undergraduate Theses
In the present day, excessive social media use has become synonymous with the younger generation. Prolonged social media interaction has resulted in new terminology describing the compulsive need for internet and social media use: internet addiction. This is a new term, and while it has not been defined as a clinical addiction used in acute care settings (Zahrai et al., 2022), it is important to understand its symptoms, like excessive social media use. Given the rapid speed of social media integration in modern society, it is important to investigate how excessive social media use (ESMU), as defined by Zahrai et …