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Theses/Dissertations

2023

Rhetoric

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Full-Text Articles in Communication

Public Relations For Cryptocurrency: Coinbase Guidebook, Logan Odneal Aug 2023

Public Relations For Cryptocurrency: Coinbase Guidebook, Logan Odneal

Electronic Theses, Projects, and Dissertations

Cryptocurrency has emerged as a disruptive force in the global financial landscape, challenging traditional systems and offering new possibilities for economic transactions. As this innovative technology gains traction, its reputation and public perception have become crucial factors for its widespread adoption and long-term success. However, the reputation of cryptocurrency and cryptocurrency organizations have been in crisis as multiple and widescale frauds and crashes have threatened the growth of the industry.

This project seeks to answer this issue by applying crisis communications and public relations frameworks to create a plain language guide to inform the consumer base and restore investor confidence …


All Good Women Are Mothers: Exploring Gender Binaries In How I Met Your Mother, Jessica Marinho Aug 2023

All Good Women Are Mothers: Exploring Gender Binaries In How I Met Your Mother, Jessica Marinho

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Television is thought to be a form of entertainment through its many genres from comedy to drama, however, it is more than a relaxing pastime. Television series construct messages that influence audiences to accept specific behaviors. In this thesis, I analyzed the portrayal of the two main female characters in the popular television series How I Met Your Mother (2005-2009) and I argued how their depiction served to represent childless women as unwomanly and mothers as the ideal woman.


Queer Crises: Movements From Queerness And Feelings Of White Religion In The United States, Austin Williams Miller Aug 2023

Queer Crises: Movements From Queerness And Feelings Of White Religion In The United States, Austin Williams Miller

Communication ETDs

Anchored by contemporary crises surrounding queer and trans people in the United States, I employ movements from queerness within an affective queer phenomenological framework to understand how arrangements of “white religion” (Schaefer, 2015, p. 63), a process whereby U.S. American Christian forms escape ideology into religious affective economies in the United States, relegate queer people “to the background… to sustain a certain direction” (Ahmed, 2006, p. 31). I assemble a queer rhetorical context analyzing white religious space in documentary film, secular sexual regulation through contemporary U.S. legal contexts around marriage, and settler colonial Christian nationalist political imaginations to critique how …


The "Othering" Of America: How The Strategic Use Of Crisis And Ressentiment Succeeded In The Trump Era, Laura J. Franklin Jul 2023

The "Othering" Of America: How The Strategic Use Of Crisis And Ressentiment Succeeded In The Trump Era, Laura J. Franklin

Dissertations

The establishment of a crisis theme through public rhetoric often triggers widespread attention, resulting in public concern and media coverage of an issue that could potentially be overblown or deceptive. In right-wing political discourse, this crisis warning is typically delivered by a White male leader with ready access to the powerful news media. An “us versus them” theme often occurs. Within this mode of a hegemonic exclusion, a culture of immigrants or an American minority are often depicted, perhaps aggressively, as a threat: A threat used to motivate, enrage and create the frustrations inherent in ressentiment. This dissertation explores the …


Neil Postman's Loving Resistance Fighter: A Philosophy Of Communication In The Age Of Technopoly, Ryan Mccullough May 2023

Neil Postman's Loving Resistance Fighter: A Philosophy Of Communication In The Age Of Technopoly, Ryan Mccullough

Electronic Theses and Dissertations

This project walks the work of Neil Postman (1931-2003) into the philosophy of communication. Traditional conceptions of Neil Postman’s body of work position his ideas within the traditions of media ecology, general semantics, or, more broadly, as a form of media studies and criticism. In addition, others label Postman’s work, especially in Technopoly (1992), as pessimistic, deterministic, and/or imbibed with Luddite tendencies. This project articulates a different view and contends that Postman’s scholarship, in particular his articulation of the loving resistance fighter in the final chapter of Technopoly, is committed to resisting the nefarious forces embedded in both technology …


The Myth Of Perfection: Charting The Rhetoric Of Veteran Disability For A Course To Stability, Nicholas Rader May 2023

The Myth Of Perfection: Charting The Rhetoric Of Veteran Disability For A Course To Stability, Nicholas Rader

All Dissertations

This dissertation rhetorically analyzes discrimination in Western institutional discourses and documentation procedures, such as architectural texts and procedures, through a historiographic lens. An analytical methodology will be offered to show how discrimination of intersectional bodies is historically informed and reaffirmed by the manipulation of Western myths and mythos. Specifically, by mapping navigational mathematics and cartographic methods over rhetorical, architectural, and historiographic theory, it will be shown how the manipulation of Western myths establishes and reifies patriarchal discrimination that eventually fissions into eugenicist logics in nineteenth and twentieth century France, England, and the United States. In modernity, the practice of manipulating …


"Ok, Groomer" :(Post) Truth Rhetoric And Transphobia, Adit R. Selvaraj Mar 2023

"Ok, Groomer" :(Post) Truth Rhetoric And Transphobia, Adit R. Selvaraj

All HCAS Student Capstones, Theses, and Dissertations

Paying attention to anti-LGBTQ rhetoric circulating on social media in Fall 2022, this thesis situates political rhetoric on Twitter, by analyzing the use of the hashtag #okgroomer. This hashtag, a corruption of the popular phrase “ok, boomer,” has been used to show contempt on social media by equating left-wing ideologies to pedophilia. Informed by gender critical theory, this work espouses the idea that #okgroomer is constructed as a post-truth ideal aided by the mythos that queer people are dangerous to children. To study #okgroomer, this thesis employs a critical technical discourse analysis informed by ecological scholarship to a case study …


A Neo-Aristotelian Criticism Of Trump’S “Save America Speech” Utilizing The Five Canons Of Rhetoric, Jade Ruggieri Jan 2023

A Neo-Aristotelian Criticism Of Trump’S “Save America Speech” Utilizing The Five Canons Of Rhetoric, Jade Ruggieri

Graduate Theses, Dissertations, and Problem Reports

Riddled with fake news, the 2020 election is a unique moment in history where fake news, stemming from former President Donald Trump, led to a public demonstration that quickly devolved into a violent and controversial event. Through the lens of a Neo-Aristotelian rhetorical criticism, the five canons of rhetoric will analyze Trump’s “Save America” speech he held hours prior to the rally providing insights into how the power of words can precipitate people to incite action. Through a verbatim examination of the first and last 10 minutes of the speech, with the middle portion summarized, Trump’s speech provides insights to …


The Rhetorical Art Of Risk Assessment: Lessons From Risk Management In Rural And Tribal Communities, John L. Velat Jan 2023

The Rhetorical Art Of Risk Assessment: Lessons From Risk Management In Rural And Tribal Communities, John L. Velat

Dissertations, Master's Theses and Master's Reports

Risk assessment, mitigation, and communication rely on data from multiple sources to form a complete understanding of hazards and how to manage them. Experts can use these data to make informed decisions about the nature and extent of risks and inform the public to protect health, the environment, and economic welfare. However, in an effort to objectively make decisions, technical experts and policymakers increasingly rely on quantitative data as the most important determiner of risk, which can alienate the public, limit risk understanding, and delay or miss obvious signals of impending catastrophe. I examine several cases based on my experiences …


Analyzing Media Representations Of Rape Investigations And Interrogating The Representation Of Victim Blaming And Rape Myths: A Feminist Rhetorical Critique On The Netflix Limited Series Unbelievable, Kelly N. Hutchison Jan 2023

Analyzing Media Representations Of Rape Investigations And Interrogating The Representation Of Victim Blaming And Rape Myths: A Feminist Rhetorical Critique On The Netflix Limited Series Unbelievable, Kelly N. Hutchison

University of the Pacific Theses and Dissertations

The problematic portrayals of rape investigations in televised media reify a culture ofvictim blaming and perpetuate an ideology that is harmful to victims and survivors. This thesis utilizes a feminist rhetorical critique to analyze the gender and socioeconomic representations of rape victims and rape investigators, in the Netflix limit series Unbelievable, to understand the problems in their portrayals. In a world where individuals are consuming media constantly, it is important to be critical of media representations because even seemingly progressive media representations may perpetuate harmful stereotypes.