Communication Commons^™

From Screen To Classroom: The Role Of Televised Narratives In Enhancing Educational Belongingness For Black American Students, Feyi Oshinyemi

Masters Theses

This creative thesis examines the influence of televised narratives on shaping the educational experiences of Black American students, exploring the interplay between media representation and educational belonging. It proposes how televisual narratives can better reflect and support the educational identities of Black American students, aiming to foster a greater sense of belonging and representation in educational media. This document serves as an accompaniment to the center of this work, a twelve minute pilot episode that explores the challenges and triumphs of students navigating their educational journeys. This work not only provides a detailed breakdown of the episode's narrative and production …

A Non-Profit As A Branded House: Douglas-Hart Nature Center And Foundation Branding Alignment, Skylar Fushi

Masters Theses

Branding plays a significant role in representing an organization and can help further its mission (Kylander & Stone, 2012). The purpose of this creative thesis is to help the Douglas-Hart Foundation and its three nature locations: the Douglas-Hart Nature Center, Friendship Garden, and the Whiteside Garden assess its branding and establish fitting strategies for the branding of the organization moving forwards. The method used to accomplish this was a brand audit of several key communication channels and documents of the organization and a SWOT analysis of these aspects along with suggested strategies and examples showing how the organization might integrate …

Distinctly Average: Analysis Of The Musician Celebrity's Persona Shift, Cole J. Belcher

Masters Theses

Shifting genres is not an entirely new concept for any celebrity, however, it is something that can severely impact the connection that they share with their audience members who have formed parasocial relationships with them. This study which focuses on the uses and gratifications within the parasocial connection between audience members and musician celebrities sought out to better understand how negotiations are conducted when expectations placed on the relationship are violated during a shift in celebrity persona. During this time, there are competing ideologies at play which determine whether or not this change in the foundations of the relationship will …

Personal Branding, Reality Television, And Social Media: How Former Big Brother Contestants Create, Maintain, And Alter Their Public Image, Justin L. Richards

Masters Theses

This study interrogated how these theories were potentially used, or aspects of the theories used to create, alter, or maintain, the contestant’s personal brands on two social media platforms. Informed by previous literature on personal branding and impression management, 1,021 pieces of social media communication were analyzed, 499 pieces of communication from Taylor Hale, and 522 pieces of communication from Paulie Calafiore. This study determined that there were up to five different patterns on the kind of content produced that still qualified under these theories for Taylor Hale, and up to four different patterns for Paulie Calafiore. Some patterns appeared …

The Toolkit For Social Support And Social Anxiety: S*A*S*S*, Cynthia E. Kmety

Masters Theses

The purpose of this study was to create a toolkit for social support and social anxiety using the Communal Coping method. There was background research conducted on social anxiety and social support, COVID impact, Communal Coping, and resilience and skill building. Before constructing the toolkit, a survey was conducted with 29 Eastern Illinois University students to measure their assessment of their social anxiety and social support. The results of this survey found that students have a need for social support and are affected by their anxiety. Once the toolkit: the workbook and the facilitator’s manual, were completed, a pilot class …

The Influence Of Institutional Social Media And College Students' Choice, Anna Fishbein

Masters Theses

Social media has become a way of personal communication as well as a way for brands and businesses to connect with consumers. In the past twenty years, the expansion of technology into everyday life has impacted the way we interact and communication. There is a lack of information surrounding how social media is influencing prospective students’ college choice. There are studies focused on student college choice, and studies focused on how social media impacts consumers, but there is limited research focused on bridging the two concepts. This quantitative study utilized a causal-comparative survey to explore the influence of institutional social …

Q/A: A Semiotic Deconstruction Of Narrative Transportation On Episodic Television, Josh Grube

Masters Theses

Narrative transportation is a captivating phenomenon in which an audience member psychologically departs from material reality and immerses into the narrative world (Gerrig, 1993). Existing literature on narrative transportation mostly consists of audience-level studies, primarily focused on the phenomenon’s persuasive effects and audience attributes that mediate their ability to be transported. From a theoretical media perspective, transportation is conceived as an aspect of the larger audience cultivation process (Gerbner, 1998) due to its persuasive influence, revealing the importance of viewing it from the textual level. This thesis fills a significant gap in narrative transportation theory by examining television narratives through …

More Than Just Sticks And Stones: Effects Of Interpersonal Interactions On Liminality And The Negotiation Of Identity, Conlon Muhr

Masters Theses

The following study contains the detailed findings of my lived experiences studied in an autoethnographic method with a focus on the effects of interpersonal communication on identity negotiation during liminality. This study is conducted to expand upon the large and dense web of communication studies. During the use of the autoethnographic process, I provide in-depth insight into my lived experiences during liminality. The main goal of the study is to explore how interpersonal interaction affects liminality and the formation of identity. Liminality support, rejection, complication, and acceptance are the emergent themes found by combining liminality with interpersonal communication.

Branding Small Businesses In Small Communities, Lacey Jenkins

Masters Theses

Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately, large portions of branding tactics are geared towards large corporations in large communities. Small and mid-sized businesses require different tactics in order to create a brand that effectively communicates its purpose and values to its consumers. Because of this, this thesis is looking at the branding tactics of a small business in Charleston, Illinois. This business, Phoenix Elite, showed weaknesses in multiple areas of its branding package. Using a literature review, the goal is to create a better understanding of what branding is, as …

Faith Down The Rabbit Hole: A Critical Rhetorical Interrogation Of Q-Anon And Parasitic Christianity, Nate Carlson

Masters Theses

Over the course of the last six years, the conspiracy theory community known as Q-Anon has risen to prominence across the internet, coming to encapsulate a significant portion of the United States’ conservative and protestant populations. This study applies the act of Critical Rhetoric as proposed by McKerrow (1989) to the Q-Anon “drops”; message board posts wherein Q, the enigmatic leader of Q-Anon, preached conspiratorial ideology and misinformation to his followers. A pattern of Christian theology being usurped and retooled by Q as a method of faith-based political radicalization emerged throughout the texts, and this phenomenon was named “Parasitic Christianity.” …

Narrativizing The Holidays: Event Branding Through Commodity Narrative Campaigns, Peighton Hinote

Masters Theses

Event planning and coordination often view events to be standalone, existing only until the event has passed. However, this thesis looks to serialize events to exist long after a single event takes place. Through the application of narrative, myth, and floating signification through the lens of semiotics theory, this thesis aims to create evergreen content for public relations practitioners in their efforts to promote events. The contents of this thesis focus on theory and application, allowing the two to enrich one another. Furthermore, this thesis practically applies foundational concepts from scholars like Fiske (1987, 1990) and Barthes (1957, 1970, 1978) …

How All In Are We Really?: An Examination Of Eastern Illinois University’S “All In” Branding Campaign’S Impact On Tenured Faculty Members’ Organizational Identification And Commitment, Melissa A. Stone

Masters Theses

Organizations are constantly putting out messages to the world, and many of these external messages speak on behalf of the organization’s internal members. While organizations often thoroughly examine whether these messages have the intended effect on target audiences, current research lacks answers to how internal members perceive and are impacted by these messages. To gain greater insight into the relationship between an organization’s external messages and the impact those messages have on internal members, this thesis examines Eastern Illinois University’s “All In” branding campaign and its perceived effect on tenured faculty members’ organizational identification and commitment. Ten tenured-faculty members were …

Terministic Screening And Conspiracy Theory In Political Communication: A Critical Analysis Of Trump’S Rhetorical Ties To Fair And Alex Jones Through “Invasion” Immigration Discourse, Emily A. Wiedeman

Masters Theses

This study focuses on the political and social communicative implications that result from mirrored anti-LatinX immigration discourses from three different political entities: President Donald Trump, special-interest hate group the Federation for Immigration Reform (FAIR), and conspiracy theorist Alex Jones. Through a critical communication lens, the author presents and discusses the influence of presidential communication, and its ability to contribute to and bolster xenophobic political undertones, creating a communicative environment that functions to empower and embolden proponents of racially based discrimination. Further, this study discusses the power presidential communication has to legitimize, normalize, and amplify the racist and xenophobic anti-LatinX discourses …

Adjustment To Life In America: Black African Graduate Level Students, Denver Daniels

Masters Theses

The purpose of the study was to examine what challenges Black African graduate students face when adjusting to life in the United States. A secondary concern was to examine what coping strategies were used during the transition. A qualitative approach was used to interview the participants and through coding, develop themes related to their time as graduate students.

This study concluded that there were a number of issues that Black African graduate students face. The students reported that they experienced homesickness, culture shock, and discrimination during their time at school. Specific themes also emerged as to how they coped with …

Using Sport Identification & Rhetorical Strategy: Evaluating An Ncaa D1 Collegiate Football Team’S Social Media Presence, Maria Baldwin

Masters Theses

Using social media platforms to build identification amongst stakeholders is of increasing importance for a growing range of organizations. Social media represents a powerful tool for marketing and developing business. In sports organizations, the use of social media can build identification amongst a fanbase by using George Cheney’s (1983) rhetorical strategies. The purpose of this study was to explore the content of a regional D1 university football team’s twitter and Instagram platforms, using a content analysis to clarify the organization’s use of rhetorical strategies and design elements to foster sport identification amongst their social media fanbase. Many sports organizations use …

Creative Thesis Project: Handbook For Developing Trust With Gender And Sexual Minority Students In A Campus Health Care Clinic, Anne E. Pettit

Masters Theses

Trust is an important element in patient-provider relationships in the health care field. Patient trust in the provider is linked to higher satisfaction of care, better adherence to treatment plans, overall higher success in health care visits, and better likelihood of seeking out medical care in the future. Trust can be difficult for health care providers to establish with gender and sexual minority (GSM) patients due to health care’s well known history of harassment and discrimination against the GSM community. The Handbook for Developing Trust with Gender and Sexual Minority Students in a Campus Health Care Clinic addresses health care …

(Dis)Respect In The Classroom: A Gendered Perspective Of Academia, Abriana Nichole Vesconte

Masters Theses

The purpose of this study was to examine gendered practices and the experiences of women instructors within academia. Women face different challenges than men in the classroom, and many times, they are challenged by their students. In order to complete this study, I conducted narrative interviews with women faculty ranging from Graduate Teaching Assistants (GTAs), contractual instructors, as well as tenured and untenured professors at a Midwest university. I was able to interview eight women faculty members of varying positions. After completing the interviews and analyzing the data from each instructor, three prominent themes emerged. These themes are: (1) public …

Students Reception Of Ethnic Diversity Topics From White And Non-White Faculty, Cobi Christiansen

Masters Theses

The purpose of the study is to investigate the phenomenon of the student population being more ethnically diverse than the teacher population as well as examining student perceptions of ethnic diversity topics based on their perceptions of faculty ethnicity. A quantitative using a survey method was designed to investigate students' reception of ethnic diversity topics from White and Non-white faculty. From three different institutions in Central Illinois, 141 undergraduate education students, which included students who are majoring in early childhood, elementary, or secondary education as well as students who are receiving teaching certificates with their majors, participated in this study. …

The Influences Of Social Media: Depression, Anxiety, And Self-Concept, Emily Baker

Masters Theses

The current study examined correlations between social media use and its effects on depression, anxiety, and changes in self-concept through quantitative and qualitative data. Variables included in the analysis of Study 1 were depression, anxiety, time spent using social media, number of platforms used, perception of addiction, and type of use. Study 1 showed no significant correlations between social media used and depression or anxiety, however observational analyses of correlation tables revealed a relationship between time spent using and number of platforms used; time spent using and perception of addiction; time spent using and perception of addiction; time spent using …

Student Use Of Institutional Social Media, Hayley Elizabeth Hanger

Masters Theses

This study is a quantitative exploration of student use of their university's social media accounts at a mid-sized Midwestern institution. The survey was conducted via Qualtrics and was emailed to all undergraduate on-campus students. T-tests showed that differences in reason for use existed across gender, race, and first-generation status. Chi Square test results showed a statistically significant gap between the amount of White and non-White students following institutional social media accounts. Descriptive statistics also indicated that lack of awareness is the driving reason students do not follow institutional social media accounts. Recommendations were made to increase advertisement of social media …

Using Digital Storytelling To Create Intercultural Awareness At Eastern Illinois University, Toluwalase Solomon

Masters Theses

Despite the increasing enrollment of international students at Eastern Illinois University (EIU), little is known about the integration of international students into the larger community. This creative thesis employs photovoice as a form of digital storytelling to amplify the voices of international students at EIU. Over an 8-week period, 7 international students from Cameroon, India, Ghana, Philippines, South-Korea, China, and France and the researcher captured images that told their stories of acculturation and socio-cultural adjustment in EIU. The main goal of this project is to improve college wide understanding on the actual lived experiences of international students in Eastern Illinois …

A Journey Of Cross-Cultural Adaptation: An Autoethnography Of A Vietnamese Graduate Student In The American Classroom, Tram Nguyen

Masters Theses

Cross-cultural adaptation is not a new area of study, however, there is very little research focusing on the cross-cultural adaptation of Vietnamese students studying in America. The process of cross-cultural adaptation occurs naturally and necessarily regardless of the intentions of the individuals as long as they continuously engage in communication with the host environment and are functionally dependent on it. This research examines on the difference, the challenge and the way Vietnamese students have undergone throughout the process of adaptation from the original Asian culture to American culture, especially in the classroom context. The theoretical construct to guide the study …

"Mystery Meat" And "Bulldyke": Disciplining Gender And Silencing Women Sports Reporters On Reddit, Kayla J. Peterson

Masters Theses

Most of the sports industry is a male dominated space where women are very rarely accepted. We see men in the field, whether they work or play, defend the space and tell women reporters to “stay in their lane.” This study focuses on an online news-sharing site, reddit, and examines how sports fans take it upon themselves to defend sports as a male space. Reporters, such as Sarah Spain, Jemele Hill, and Doris Burke, are subjected to hundreds of comments that silence them and discipline them based on their gender. This study emphasizes the need for gender equality in what …

Obtaining And Retaining Engagement In Nonprofit Organizations, Sierra Price

Masters Theses

This project is a guide for directors to strategically communicate and display behavior that will influence volunteers to be engaged nonprofit settings. Engagement and motivation is influenced by communicative patterns from directors. Volunteer engagement can result to acceptance of leadership styles, clear understanding of vision, and building trust. Directors should minimize disengagement by fostering behavior that is correlated to working with volunteers in a partnership.

Building A Blog/Building A Brand: Public Relations Campaign For "Goodwill Hunting" Fashion Blog, Yanik Gene Flowers

Masters Theses

The ability to consistently and cohesively communicate a brand's identity is the central focus of a public relations campaign. This project chronicled the creative and promotional efforts put forward to effectively communicate the brand of Goodwill Hunting - a fashion blog based on the thrift adventures of a 21-year-old college student. Exploring concepts embedded in branding, authenticity, blogging and social media; this campaign was able to establish and maintain a brand identity for Goodwill Hunting through the intentionality of content creation and promotional activity. Goodwill Hunting's blog site and Instagram account was ran for four months and the efforts of …

A Guide To Patient-Provider Interactions In Women's Healthcare, Emma Welton

Masters Theses

No abstract provided.

Students Perspective Of Healthy Living In College, Andrea Coxey

Masters Theses

Using qualitative methodology, the researcher studied what participants definition of a healthy lifestyle as compared to how they actually live. Through conducting six one on one interviews with participants, it was found that physical health was the most widely recognized aspect of health, and that each participant had a unique definition of health. Mental health was not initially recognized by participants but was shown to be an important connection to all aspects of health including physical health, emotional health, sleep and nutrition. Participants recognized the importance of involvement and their transition to college as impacting their definition of health and …

Why A Negative Body Image? A Study On Gender, Social Media, And Mass Media, Taryn Bland Teeters

Masters Theses

This study was designed to identify the contributors to body image (BI) dissatisfaction. The factors affecting the adult body image and the extent of their consequences were examined. This study attempted to determine the extent to which these individual's peers, the mass media, and social media affect their BI, body shaming, and the individual's shame of others.

An anonymous online questionnaire was utilized and sent to participants by snowballing through the use of Facebook and email. Participants were asked to identify their age, gender, pleasing and displeasing body parts, their use of social media, and an overall rating of their …

Branding & Style Guides: Editing For Usability (A Project For Lake Land College), Baylor D. Gardner

Masters Theses

No abstract provided.

The Relationship Between Resilience, Coping, And Social Media, Lillian N. Hurley

Masters Theses

This study was designed to explore relationships between measures of resilience, coping strategies, social media usage, and depression. Resilience refers to one's ability to endure and recover from adversity. Many theories about what contributes to the development resilience have been explored without a clear consensus. Taormina (2015) argued that adult personal resilience is comprised of four dimensions - determination, endurance, adapatability, and recuperability. Coping, a construct related to resilience, is the process of regulating emotions, cognition, behavior, physiological responses, and the environment in response to stressful events. Past research indicated those with poorer mental health have the tendency to use …