Communication Commons^™

Exploring The Agenda-Setting Dynamics Between Traditional Newspapers And Twitter During Mass Shooting Event, Yujin Heo

Theses and Dissertations

The purpose of this dissertation is to explore the intermedia agenda-setting interplay between traditional news media and Twitter in the wake of mass shooting incidents. Applying Latent Dirichlet Allocation (LDA) topic modeling to data sourced from Twitter, national, and local news, the study investigated the distinct coverage patterns and the extent of their reciprocal influence over time. The findings of this study demonstrated that, in the immediate aftermath of a shooting incident, national news outlets exerted a significant agenda-setting influence on both local media and Twitter discourse. However, as time unfolds, a mutually influential dynamic emerged across all media platforms. …

“Tweeting During Emergencies”: The Egyptian Ministry Of Health Twitter Communication Strategy Under The Umbrella Of The Crisis And Emergency Risk Communication Model (Cerc) Case Study: Covid-19 Pandemic, Pakinam Elgohary

Theses and Dissertations

This research investigates using the Crisis and Emergency Risk Communication Model (CERC) for COVID- 19 communication by analyzing the content of Twitter messages posted by the Government of Egypt through the Egyptian Ministry of Health (MOHP). It further examines how official communicators and institutions utilize social media to contact the public during emergencies like the COVID-19 pandemic, highlighting critical strategies of recommendations. Crisis and Emergency Risk Communication (CERC), a five-staged theory, recommends a set of messaging and pertained communication characteristics to implement at each stage of the identified following stages: (1) “Pre-crisis, (2) Initial event, (3) Maintenance, (4) Resolution, and …

Internet Regulation In Egypt: Outcomes And Policy Recommendations, Sara Eldemerdash

Theses and Dissertations

With the rapid developments the Internet is witnessing, the topic of internet regulation sees itself taking center stage in a rising global debate among many stakeholders. This debate centers around hot topics and fundamentals such as the rights of free speech and access to information, intellectual property, as well as user and data privacy, and security issues. Egypt is no exception; especially after the uprising and mass demonstrations in 2011 and the growing concerns around internet regulation and freedom of expression.

This thesis aims at examining the development process of the current Internet regulation policy in Egypt to study its …

Tweeting For A Cause: A Content Analysis Of Successful Charitable Nonprofits' Publishing Strategies On Twitter, Shaela Annice Hougaard

Theses and Dissertations

A study examining the content strategies within Twitter posts, from nine charitable nonprofit organizations was conducted. The content analysis was conducted to identify content strategies (relationship cultivation, solicitation, and stewardship) behind each Twitter post from these nine organizations, within a one-week period. The study also looked at levels of engagement on each tweet as well as interactivity from the organization. The results showed that these nine charitable nonprofit organizations were primarily using stewardship strategies and techniques in their posts. The study also found that relationship cultivation yielded higher levels of retweets and that the relationship cultivation and solicitation combination strategy …

Just Tweet It: Sports Teams' Communication Of Csr On Twitter, David Paul Stephan

Theses and Dissertations

The sports industry has been made distinct from traditional business for many reasons including its body of stakeholders and its position in popular media. For these reasons, corporate social responsibility (CSR) efforts and the communication of them in professional sports is known to be addressed differently. The following research has been conducted in order to learn how well professional sports teams are doing to communicate CSR to the particular stakeholders who are also their social media followers. Sports teams' Twitter accounts were analyzed and tweets concerning CSR were identified. Findings suggested that only 3.94% of professional sports teams' tweets were …

Television Executive Producers' Use Of Twitter As A Public Relations Tool, Scott Joseph Nash

Theses and Dissertations

This study examines how television executive producers are utilizing the social media platform of Twitter as a public relations tool. Utilizing a qualitative textual analysis, this study examines 10 executive producers' use of Twitter over a three-week period. The results of the textual analysis indicated executive producers primarily used Twitter as a public relations tool in five different themes: clarification, compliment, gratitude, promotion, and engagement. Future research should utilize additional qualitative research through in-depth interviews with industry professionals such as television executive producers or public relations firms that work directly with the television industry and those who specifically work with …

Informational Power On Twitter: A Mixed-Methods Exploration Of User Knowledge And Technological Discourse About Information Flows, Nicholas John Proferes

Theses and Dissertations

Following a number of recent examples where social media users have been confronted by information flows that did not match their understandings of the platforms, there is a pressing need to examine public knowledge of information flows on these systems, to map how this knowledge lines up against the extant flows of these systems, and to explore the factors that contribute to the construction of knowledge about these systems. There is an immediacy to this issue because as social media sites become further entrenched as dominant vehicles for communication, knowledge about these technologies will play an ever increasing role in …

Understanding Wisconsin Legislators' Use Of Social Media, Christian T. Moran

Theses and Dissertations

This thesis used quantitative and qualitative methods to examine the use of social media by legislative offices of the Wisconsin State Assembly. A survey of legislators and their staff documented the extent to which each office uses Facebook or Twitter. In addition, multivariate analysis of the survey data provided an understanding of which kinds of legislators are more likely to use Facebook or Twitter. There were three important findings. First, most Wisconsin legislators whose offices use Facebook or Twitter do not seem to be doing so to reach the news media. Second, overall, the characteristics of a Wisconsin legislator are …