Communication Commons^™

The National Basketball Association Communications Strategy For The 2019-20 Season Restart, Trevor Dale Jones

Theses and Dissertations

This paper analyzes the NBA's communications efforts from June 4 to July 30, 2020 as it prepared for an unprecedented season restart in the early days of a global pandemic. While scholars have examined the media's framing of the NBA in this period, there is a gap in the literature when looking at the official NBA communications strategy of the organization itself. As the first study to use risk communication theory in a sports scenario while also employing corporate social advocacy as the second theoretical basis of analysis, this qualitative study is a thematic and textual analysis of 14 NBA …

Framing Of Female Leading Roles In Drama Series On Video Streaming Platforms, Manatalah Soliman

Theses and Dissertations

This comparative study examines the female-centered drama series aired on VOD services from three different genres. While several studies have established the stereotypical representation of women in the drama series, most research has focused on individual countries. The significance of this study relies upon the fact that the series is from VOD services, notably Netflix and Shahid VIP. The study bridges a gap in the literature by adopting a comparative perspective to analyze gender portrayals from six drama series, three from each country, from three genres. The contemporary drama genre included Valeria from Spain and Leh Laa?! Why Not?! from …

Pick A Horse, Ditch The Goat: The Rise Of The Spoiler Frame In A Bipartisan Election Discourse, Barbara Alexandra Raftes Dahlgren

Theses and Dissertations

Increasingly, public opinion shows Republican and Democratic presidential candidates are some of the most onerous in recorded history, and Americans want to see third-party options alongside them. Half of Americans use televised news to stay informed, but the two-party horserace leaves little room for the multiple candidates on the ballot. This analysis explores the prominent horserace discourse of the 2012 and 2016 televised coverage of the U.S. presidential races and the “spoiler effect” frame within. Following Jill Stein’s Green Party candidacy through the months surrounding each election, the coverage advanced her portrayal from “nonfactor” to “spoiler” despite the consistency in …

“Where Are We Now?” The Image Construction Of Arabs And Muslims In Bodyguard, Safa K. Khairy

Theses and Dissertations

Over the past decade Arab and Muslim representations in the media have been either negative or overly simplified as a way to avoid criticism from watchdog groups. Arab and Muslim culture is viewed by the mainstream Western perspective as different, and inferior. According to Edward Said this divide and hierarchy between Eastern and Western comes through the process of Othering and is at the heart of Orientalism. This thesis investigates how Arabs and Muslims are Othered through a case study of the successful BBC television series Bodyguard.

Bodyguard presents the British government and police force attempting to stop various terrorist …

Green Energy At Any Cost: How Ethanol Producer Magazine Uses Science To Frame Ethanol Production, Ashley Kappers

Theses and Dissertations

This thesis investigates the use of science by media to shape discussions about policy in society. Specifically, it investigates how one influential trade publication, Ethanol Producer Magazine, used science in its construction of pro-ethanol production stories. This study is a multi-method analysis of Ethanol Producer Magazine’s feature articles. To determine how sources and writers use science to frame ethanol production during policy changes in the industry, 36 feature stories from four issues in 2009 and 2010 of Ethanol Producer Magazine were analyzed. The results of this study found that Ethanol Producer Magazine is a publication that presents one side of …

Brand Communication Through Social Media Influencers: How Organizations Can Advance Effective Relationships With Smis In Brazil, Andressa Ferreira Gaertner

Theses and Dissertations

The purpose of this study is to shed light on how brands can build relationships with social media influencers (SMIs). By replicating Pang et al. (2016) research in different cultural settings, the present study identified internal and external influences that are important for SMIs routines in Brazil, generating additional enlightenment into the Mediating the Media model for SMIs and evaluating to what extent cultural differences may impact the proposed theoretical framework. The research was conducted in two major parts. The first replicated the method used previously by Pang et al. (2016), performing in-depth interviews with eight SMIs. In the second …

Hydraulic Fracturing In The United States: A Framing Analysis, Kenneth Stephen Cardell Jr.

Theses and Dissertations

This research considers the issue of hydraulic fracturing, a controversial method of extracting natural gas from shale and coal deposits. The technology, commonly referred to as “fracking,” has only been employed on an industrial scale since the late 1990s and is increasingly becoming the focus of news coverage. In this thesis research, a representative sample of both national and regional newspaper coverage on the issue of hydraulic fracturing is analyzed, looking at several key elements of framing. This study also examines differences in issue framing between the national elite press and regional news sources, as well as based upon partisanship. …

Gay Liberation Is One Thing, But Nobody Likes A Dyke: Emerging Frames In Queer Radio, Ryan Charles Sugden

Theses and Dissertations

This thesis examines how a social movement uses the media to progress in society. I conduct a framing analysis on the queer community’s use of radio during two time periods: 1970s queer radio program Gay Perspective and a 2015-2016 program, Queery. I examine the show through three emerging frames: Cultured, Diversity, and Assimilation. The thesis studies how segments of the LGBTQIA+ community framed the discussion of gay rights in the 1970s and how those frames have (and haven’t) changed in 2016. Gay Perspective focused much of its energy on trying to demonstrate the need for rights and attempts to demonstrate …

Beating Down The Fear: The Civil Sphere And Political Change In South Carolina, 1940-1962, Sid Bedingfield

Theses and Dissertations

This dissertation contends that print culture – newspapers in particular – played a decisive role in launching the black civil rights movement and shaping the white response to it during the middle of the twentieth century. Focusing on South Carolina, this study is the first to use civil sphere theory and frame analysis to explore the role of cultural expression in the political struggle over black equality in the years immediately before and after World War II. It shows how African-American editors and other activists made strategic use of the society’s symbolic codes concerning justice, freedom, and liberty to elicit …

Exploring A Paradigm Shift: The New York Times' Framing Of Sub-Saharan Africa In Stories Of Conflict, War And Development During The Cold War And Post-Cold War Eras, 1945-2009, Zadok Opero Ekimwere

Theses and Dissertations

This dissertation investigated The New York Times' framing of sub-Saharan Africa during the Cold War and post-Cold War eras. The aim was to determine whether a paradigm shift has taken place in the way Western news media cover Africa following a change in the world view system from the Cold War to the post-Cold War. To look for frames, the research examined how The New York Times portrayed sub-Saharan Africa in stories of conflict, war and development.

.Framing analysis methodology was used to examine the stories and to search for frames. Findings showed that The New York Times used violence …

Gay Marriage In The Utah And California Media: A Content Analysis Of Newspaper Frames Used In The Coverage Of Proposition 8, Michael Todd Hollingshead

Theses and Dissertations

This study is a content analysis of news frames used in the coverage of Proposition 8 by newspapers in Utah and California, spanning the three months prior to its passage in November 2008, to the three months after its passage. A total of 401 news stories from five newspapers were analyzed to examine which of five news frames (attribution of responsibility, human interest, conflict, morality, and economic consequence) were used most predominantly and if the use of those frames varied by newspaper. Conflict was the most predominantly used frame, followed by attribution of responsibility, morality, economic consequence and human interest. …

A Case Study Of The Impact Of Filmmaker Decisions In The Construction Of A Documentary: Helen Whitney's (2007) The Mormons, Elizabeth Joy Mott

Theses and Dissertations

Informed by theories of media framing, exemplification, and non-fiction film production, this case study used as its sample for textual analysis the typed transcripts from the final cut of Helen Whitney's (2007) documentary film, The Mormons, and the interview transcripts of the 15 key commentators interviewed for the documentary. These theories suggest that (a) media producers condense topics in the media by selecting information that connects news stories to a larger context and imbues them with symbolic value; (b) verbal and visual examples have been shown to be more easily retrieved in memory than abstract ideas and are consequently …