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Full-Text Articles in Communication
Pioneers In Twentieth Century Mormon Media: Oral Histories Of Latter-Day Saint Electronic And Public Relations Professionals, Jonice L. Hubbard
Pioneers In Twentieth Century Mormon Media: Oral Histories Of Latter-Day Saint Electronic And Public Relations Professionals, Jonice L. Hubbard
Theses and Dissertations
The project consists of three parts: a summary of the research, a collection of sixteen oral histories of Latter-day Saint Electronic Media and Public Relations professionals who contributed to the development and growth of media in the Church of Jesus Christ of Latter-day Saints, and a one-hour documentary film, Pioneers in Mormon Media, which gives a brief history of the development of modern mass communications and its use by the Church. This qualitative study investigates who has been involved in Church media, what projects have been accomplished and provides some explanation as to why the Church uses media. The oral …
The Journey Home: A Root-Metaphor Analysis Of The 1840 Mormon Manchester Hymn Book, James N. Arrington
The Journey Home: A Root-Metaphor Analysis Of The 1840 Mormon Manchester Hymn Book, James N. Arrington
Theses and Dissertations
In 1840, apostle missionaries for the Church of Jesus Christ of Latter-day Saints compiled, printed, and began distributing a hymnbook that eventually would become the basis for all subsequent LDS hymnbooks published in English in the nineteenth and twentieth centuries. This thesis, as a contribution to the literature of communication, book history, and hymnology, as well as the intellectual and cultural history of the early years of the LDS Church, focuses on analyzing the poetry of the 1840 Mormon Manchester hymnbook. Using qualitative root-metaphor analysis, the author identified and analyzed expressions, supporting an emergent journey root-metaphor. He then divided the …
The Church Of Jesus Christ Of Latter-Day Saints In National Periodicals, 1982-1990, Matthew E. Morrison
The Church Of Jesus Christ Of Latter-Day Saints In National Periodicals, 1982-1990, Matthew E. Morrison
Theses and Dissertations
The Church of Jesus Christ of Latter-day Saints has continued to receive exposure in national periodicals. This thesis will explore that image from 1982 to 1990. During those years, the church continued to grow in membership and expand its existing programs.
National periodicals can assist in assessing the public image of the Church because they help "mould public attitudes by presenting facts and views on issues in exactly the same way at the same time throughout the entire country." In this manner, they help to form the public opinion about the Church. They also reflect existing opinions because magazine publishers …
Latter-Day Saints In Popular National Periodicals 1970-1981, Adam H. Nielson
Latter-Day Saints In Popular National Periodicals 1970-1981, Adam H. Nielson
Theses and Dissertations
The public image of The Church of Jesus Christ of Latter-day Saints is the product of several factors. This thesis investigates that image as presented in national periodicals from 1970 to 1981. During this time "Mormons" and "Mormonism" was a popular topic as the religion gained notoriety, and as an awareness of its peculiar beliefs and practices increased.
The rationale for using national magazines to assess public image is the assumption that they "reflect prevailing points of view" and help "formulate public opinion." Since popular attitudes are one of the factors that influence how the Church is accepted in the …
Measuring Press Release Placement From Brigham Young University's Public Communications Office To Utah's Newspapers, Gregory T. Kunde
Measuring Press Release Placement From Brigham Young University's Public Communications Office To Utah's Newspapers, Gregory T. Kunde
Theses and Dissertations
This thesis is a replication of a study conducted at Oklahoma State University in 1986. This study measures the percentage of Brigham Young University press releases published in Utah newspapers during a four month period in 1989. The results of the two studies are analyzed and compared.
Additionally, personal interviews were conducted with thirty Utah newspaper editors to help determine any additional factors that may affect publishing decisions among Utah's newspaper editors.
Belle S. Spafford: Leader Of Women, Gayle Morby Chandler
Belle S. Spafford: Leader Of Women, Gayle Morby Chandler
Theses and Dissertations
This historical/descriptive study analyzes the speaking career of Belle S. Spafford and attempts to document the relationship between her speaking and her influence with her peers. For over fifty years, the dedicated woman served as a spokesman for the Church of Jesus Christ of Latter-day Saints and the National Council of Women, briding the gap between the secular and religious world of women. A rhetorical analysis of four speeches indicates the following findings: Mrs. Spafford appealed to her audiences through a focus on shared values; she had credibility because of her positions of authority and used it wisely; she effectively …
Mormonism In National Periodicals, 1961-1970, Dale P. Pelo
Mormonism In National Periodicals, 1961-1970, Dale P. Pelo
Theses and Dissertations
The purpose of this study was to determine the image of the Church of Jesus Christ of Latter-day Saints as reflected in articles appearing in general national periodicals of the United States during the decade 1961-1970. All articles listed in Readers Guide to Periodical Literature under the heading "Mormons and Mormonism" or related topics were searched. A rating system as devised by Dr. Richard O. Cowan in his work "Momonism in National Periodicals" was implemented.
A Comparative Analysis Of Three Television Programs To Determine Their Effectiveness As Means For Promulgating Mormonism, Douglas C. Stewart
A Comparative Analysis Of Three Television Programs To Determine Their Effectiveness As Means For Promulgating Mormonism, Douglas C. Stewart
Theses and Dissertations
The Problem: To determine if there are more effective means for promulgating Mormonism via television than are currently being utilized.
A Descriptive Analysis Of The Effectiveness Of Broadcasting By The Church Of Jesus Christ Of Latter-Day Saints In The Northern States Mission Area, Robert W. Donigan
A Descriptive Analysis Of The Effectiveness Of Broadcasting By The Church Of Jesus Christ Of Latter-Day Saints In The Northern States Mission Area, Robert W. Donigan
Theses and Dissertations
There has been no systematic study of the effectiveness of broadcasting by the Church of Jesus Christ of Latter-day Saints since the advent of TV and the nation-wide telecasting of the Annual and Semi-Annual General Conferences of the Church each April and October. In addition to determining effectiveness, there is a need to discover to what degree people watch or listen to religious programming in general, and what types of religious programs they wouldm most like to have available.
The Northern States Mission of the Church, including all or part of Illinois, Wisconsin, Iowa, and Indiana, was seleceted as a …