Communication Commons^™

Let’S Be Friends: Examining Consumer Brand Relationships Through The Lens Of Brand Personality, Engagement, And Reciprocal Altruism, Daniel D. Haun

Theses and Dissertations

Brands have always exuded personality and status to consumers in order to promote a competent impression and induce positive perceptions and behaviors (Griskevicius, et al., 2007). In order for individuals to identify with brands, the brands must become more personable by consciously embodying a specific personality trait. Research has found that when a brand embodies a personality, there is an associated increase in consumer preference and usage (Sirgy, 1982), purchase choices for that brand (Ha & Janda, 2014; Gordon et al., 2016; Guèvremont & Grohmann, 2013; Swaminathan et al., 2009), and consumer preference and brand loyalty (Louis & Lombart, 2010; …

To Disclose Or Not Disclose: The Proposition And Test Of The Sexual Self-Disclosure Decision Model (Ss-Ddm), Riley Richards

Theses and Dissertations

The positive personal and relational outcomes of sexual self-disclosure (SS-D) in the context of current sexual partner have received considerable scholarly attention in the context of current sexual partners. Despite the numerous benefits, SS-D is difficult for partners to perform, and current literature does not fully explain, nor predict, why and when SS-D is likely to occur. This dissertation was conducted to formalize the propositions of the Sexual Self-Disclosure Decision Model (SS-DDM), a novel theoretical model to explain the factors leading up to, or away from, SS-D. The SS-DDM proposes a three-phase disclosure decision process including antecedent, assessment, and decision. …

Why Can't We Be Friends: The Legitimization Of Police Violence In The Buddy-Cop Film Genre, Briah Baker

Theses and Dissertations

This study investigates the legitimization of police violence through the use of humor in the buddy-cop-action-comedy film. Following the development of the judicial system and federal, local, and state governments in the militarization of urban police forces between the 1960s and the early 2000s in the U.S. in order to present a picture of how the buddy-cop film genre grew in popularity over the course of the 1980s and onwards. Through an industrial and contextual analysis of two buddy-cop films that attempt to ‘subvert’ the traditional tropes of a buddy-cop film by casting two Black actors in Bad Boys II …

“Mirrors Can Give Us Space To Imagine…” Representations Of Gender And Sexuality In Bbc’S Dracula (2020), Riana S. Slyter

Theses and Dissertations

What follows discusses how BBC’s Dracula uses character representations, scripted dialogue, and narrative to challenge and perpetuate the dominant ideologies of our society. Dracula exposes the tensions in the growing cultural acceptance of, but also increased resistance to, the fluidity of gender and sexuality in contemporary western culture. I contextualize representations of women and queer characters in Dracula with the broader issues of gender and sexuality in our current socio-political environment. Queer horror looks at Dracula as a text that arouses cultural anxieties concerning sexuality, while also attempting to illustrate fear within queer communities and subcultures. In many ways, the …

Inoculating The Public Against Misinformation: Testing The Effectiveness Of “Pre-Bunking” Techniques In The Context Of Mental Illness And Violence, Nanlan Zhang

Theses and Dissertations

The publics might be misinformed about mental illness due to frequently mentioned violence and inaccurate notions in news coverage that underlie people who have a history of mental illness are prone to be dangerous or violent. Drawing from the theories of inoculation and the psychological reactance, the author seeks to investigate the effects of using preemptive corrective message techniques (labeling, appeal to consensus, and provision of an alternative explanation) as on the method of promoting resistance to misinformation linking mental illness and violence, which is a harmful and unsubstantiated stereotype. To accomplish this research aim, the author conducted two experiments …

Portion Of Profit Donations: Csr As Public Relations Strategy And Its Relationships With Trust And Purchase Intentions, Branden Dylan Cameron Birmingham

Theses and Dissertations

This study aims to apply POP donations and messaging as a form of corporate social responsibility (CSR) research. Specifically, this study seeks to understand the relationships between communication factors of portion of the profit (POP) donations and a consumer’s intentions to purchase an item from a corporation, and the level of trust between a consumer and corporation. A key focus of this study was to determine if there is skepticism of POP donations and the impact on overall purchasing intentions, CSR communication factors, engagement, and trustworthiness. This emphasized how ethical values, decision making, relationship building, and trustworthiness are obligations between …

Go With The Flow: Testing The Effects Of Emotional Flow On Psychophysiological, Attitudinal, And Behavioral Changes, Chris R. Noland

Theses and Dissertations

Emotions are important constructs that affect the lives of everyone. Emotions play a particularly strong role in persuasion. This study examines the concept of emotional flow, a sequencing of specific discrete emotions in a strategic manner to affect attitudes and behaviors. In an experiment to understand the functions and applicability of emotional flow, an experiment was conducted using a public service announcement about melanoma that contained a sequence that flowed from humor to sadness to hope. This dissertation used both self-report as well as biometric measures of the emotional responses valence and arousal. Using Affect Priming Theory, Mood Management Theory, …

Framing Of Female Leading Roles In Drama Series On Video Streaming Platforms, Manatalah Soliman

Theses and Dissertations

This comparative study examines the female-centered drama series aired on VOD services from three different genres. While several studies have established the stereotypical representation of women in the drama series, most research has focused on individual countries. The significance of this study relies upon the fact that the series is from VOD services, notably Netflix and Shahid VIP. The study bridges a gap in the literature by adopting a comparative perspective to analyze gender portrayals from six drama series, three from each country, from three genres. The contemporary drama genre included Valeria from Spain and Leh Laa?! Why Not?! from …

Normalization Through The Visual: How International Media Depicted The Abraham Accords, Mohamed Salama

Theses and Dissertations

This study is concerned with understanding the political dimensions of the visual coverage of the Abraham Accords and the shift that might have occurred in the visual portrayal of the Arab-Israeli conflict as a result of that agreement. The study offers quantitative and qualitative contributions to examine how international news websites on the Google News platform used photographs to draw on and contribute to the narrative of Arab-Israeli relations in the wake of the Accords. By establishing operational definitions for positive, negative, anti-normalization, and pro-normalization visual frames, and exploring the use of the emphasis framing device, this study content analyzed …

A Feverish Spring: A Comparative Analysis Of Covid-19 News Framing In Sweden, The Uk, And Egypt, Hend Abdelgaber Ahmed El-Behary

Theses and Dissertations

Based on framing and the social responsibility theoretical frameworks, this comparative study analyzes the dominance of frames in the media coverage of the COVID-19 global pandemic across three countries that have adopted different preventative measures: Sweden (herd immunity) the United Kingdom (full lockdown) and Egypt (partial lockdown ‘curfew’). While several studies have investigated the media’s role during COVID-19, few have analyzed the frames used by the media. The analyses that were made here, for the most part, is on individual countries. The current study bridges a gap by using a comparative approach to interpret the frames discovered in news articles …

The Impact Of The Media Coverage Of Sexual Violence On Its Victims/Survivors, Jaidaa Taha

Theses and Dissertations

As part of their daily routine, journalists are often assigned to cover accidents or traumatic events to keep the public updated. With the high competition and the constant deadline pressure, reporters are usually pressured to talk to the subjects of these traumatic accidents too soon to publish their stories. This in turn leaves limited room for them to think about how this coverage is affecting their interviewees. This study aims to examine the impact of the media’s coverage of sexual assault on the victims/survivors of the assault themselves. Media outlets often follow stories of sexual violence, tackling a lot of …

Influences On Business Journalists In Egypt During Imf-Backed Economic Adjustments Of 2016-2019, Tamim Salman

Theses and Dissertations

The economic adjustments that Egypt implemented as part of an IMF-backed program between 2016 and 2019 were a milestone event in the country's economic history. Business journalism was an important part of it as people, policymakers and businesses tried to grasp the developments. Using qualitative in-depth interviews with business journalists and editors, this study attempts to examine the various influences experienced by journalists that affected their framing of news and the quality and type of coverage. The study argues that journalists came under the influence of political pressure and media controls, as well as the technical allure of market sources …

Visual Messages Of Conflict Reporting On Twitter: Visual Frames And Ethical Standards, Hasan Karademir

Theses and Dissertations

This comparative study employs the theoretical frameworks of framing and hierarchy of influences model to analyze the ethical forces affecting journalists on Twitter and simultaneously their visual frames constructed in their images on Twitter. It investigates the portrayal of the Yemen conflict in the personal Twitter accounts of Yemeni journalists who were affiliated with the United States (US) and Qatari news organizations. Several studies have pointed out the graphic war coverage of Arab news organizations whereas scholars argue that US news organizations provide sanitized coverage on war zones (Johnson & Fahmy, 2007; Silcock, Schwalbe, & Keith, 2008; Karniel, Lavie-Dinur, & …

Investigating The Role Video Game Players’ Supportive Communication Plays In Moderating The Effects Of Toxicity In Online Gaming, Duy Pham

Theses and Dissertations

Online video games are perceived as a hostile space that welcomes aggression and verbal abuse based on biological sex, gender, race, and sexual orientation. Therefore, video game players may choose to communicate in a supportive fashion toward other players or engage in toxic behaviors due to increased aggression and masculine norms. While scholars have been investigating supportive messages in a computer-mediated context, past research inquiries into supportive communication and video gaming have remained separate. The present study will connect these disparate lines of research. This study explores different levels of verbal person-centeredness (VPC) of support messages, combined with the sex …

Social Movement And Reaction: The Joe Rogan Experience And Making Sense Of #Metoo With Standup Comedian Podcasters, Daniel James Russo

Theses and Dissertations

This thesis explores standup comedian podcaster reactions to the #MeToo Movement (2017-2020). The Joe Rogan Experience podcast is used as a database to explore commentary on #MeToo from 12 standup comedian podcasters (SCPs). The exploration seeks to answer if and how SCPs represent a dominant social group using discourse to pushback against, accept, or, at the least, critically reflect on the #MeToo movement as it relates to appropriate sexual conduct and appropriate reactions to inappropriate sexual conduct. With the understanding that frames provide schema for making sense of issues, a rhetorical framing analysis was conducted to looked at how standup …

Roli I Fotografisë Në Raportimin Gjatë Luftërave Në Ballkan, Florend Bajrami

Theses and Dissertations

Tema “Roli i fotografisë në raportimin gjatë luftërave në Ballkan” ka për qëllim trajtimin dhe shpjegimin e rolit të fotografisë në procese të ndjeshme siç janë konfliktet e ndryshme apo luftërat. Jemi dëshmitar të lajmeve të ndryshme për ndikimin që ka fotografia në vendimmarrje të rëndësishme në vende të ndryshme në botë.

Fotografitë e luftës së fundit në Kosovë konsiderohet se kanë qenë vula e ndikimit tek personat kompetent dhe tek organet të cilat kanë pasur në dorë “fatin” e Kosovës. Përgjatë kësaj teme do të analizohen dhe shpjegohen fotografi të tilla nga lufta e fundit në Kosovë, fotografi të …

Adoption Of A Self-Care Therapy Mobile App: Application Of Uses And Gratification Theory, Self-Efficacy, And Response Efficacy, Sue Lim

Theses and Dissertations

This study examines factors that influence people’s decision to adopt a self-care therapy chatbot utilizing the uses and gratification theory, self-efficacy, and response efficacy frameworks. Existing literature has shown a large gap between supply and demand of mental health services as well as major barriers that prevent people from seeking services. Therapy chatbots offer the potential to address the gap and the barriers. This research used Woebot, a widely used and clinical evaluated therapy bot, and examined the influence of 6 uses and obtained gratification variables, two self-efficacy scales, and response efficacy on intentions of use. Quantitative analysis of the …

Voices Of The Say Her Name Campaign: Theorizing An Activist Rhetoric Of Blame, Alisa Davis

Theses and Dissertations

There is a lack of research in communication scholarship that analyzes how Black women employ blame from their unique standpoint. To combat this, this thesis analyzes the Say Her Name Campaign to demonstrate the ways Black women employ an activist rhetoric of blame that deconstructs their historical erasure in the discourse about antiblack police violence. Drawing upon Black feminist scholarship and epideictic rhetoric, I argue that an activist rhetoric of blame, used by Black women, dramatically puts on display the life of individuals who have experienced injustices and exposes blameworthy misogynoir attitudes in order to criticize the inherent flaws within …

“Being Myself Paid Off:” Blackness, Feminized Labor, And Authenticity In Black Beauty And Lifestyle Content On Youtube, Melissa Monier

Theses and Dissertations

My thesis centers Black women in conversations of digital feminized and aspirational labor online, reframing prior scholarship that has generally identified digital content creators as young, white, female, cisgender, and upper class. I use an intersectional, Black cyberfeminist approach to better understand how race and gender impact digital feminized and aspirational labor. In a 2015 study of fashion bloggers, Brooke Duffy and Emily Hund identified three elements of entrepreneurial femininity: discourses of “the destiny of passionate work,” staging “the Glam Life,” and sharing “carefully curated” intimate details of one’s personal life on social media. My thesis applies these three elements …

Improving Neurodiverse Relationships: Comparing Relational Quality And Maintenance Channels In Individuals With And Without Adhd, Jessica A. Kahlow

Theses and Dissertations

Individuals with Attention-Deficit Hyperactivity Disorder (ADHD) process information differently than neurotypical individuals and, consequently, experience behavioral, cognitive, and mood-related problems that are associated with low relational quality and insecure attachment orientations. This dissertation draws on minority stress theory (MST) and channel expansion theory (CET) to understand whether adults with ADHD use specific maintenance strategies and communication technologies to improve their relationships. Specifically, this dissertation advances theories surrounding relational maintenance and relational development by comparing how individuals with and without ADHD use different channels to maintain their relationships and how this influences relational quality over time. Individuals with (n = 59) …

Pick A Horse, Ditch The Goat: The Rise Of The Spoiler Frame In A Bipartisan Election Discourse, Barbara Alexandra Raftes Dahlgren

Theses and Dissertations

Increasingly, public opinion shows Republican and Democratic presidential candidates are some of the most onerous in recorded history, and Americans want to see third-party options alongside them. Half of Americans use televised news to stay informed, but the two-party horserace leaves little room for the multiple candidates on the ballot. This analysis explores the prominent horserace discourse of the 2012 and 2016 televised coverage of the U.S. presidential races and the “spoiler effect” frame within. Following Jill Stein’s Green Party candidacy through the months surrounding each election, the coverage advanced her portrayal from “nonfactor” to “spoiler” despite the consistency in …

“It Was Too Many People To Like: ” How Romantic Relationship Partners Of Bisexual Or Pansexual Individuals Express Jealousy, Emily Jae Mason

Theses and Dissertations

Jealousy expression has been the topic of academic research for several years. As reflected by their Communication Responses to Jealousy Scale, Guerrero et al. (2011) determined 11 communicative responses to jealousy that fell into four distinct categories. However, the study of jealousy expression has yet to be applied to several underrepresented identities. Utilizing queer theory, this study aimed to explore which communicative responses to jealousy bisexual and pansexual individuals report receiving in dyadic romantic relationships with a monosexist partner and whether they perceived these responses to be related to their gender identity or sexual orientation. An online questionnaire was completed …

Who Said It First? : Linguistic Appropriation Of Slang Terms Within The Popular Lexicon, Rachel Elizabeth Laing

Theses and Dissertations

Linguistic appropriation is an area of study that has been under-researched, even as it has become all the more relevant due to the rapid dissemination of slang and linguistic trends during the digital age. There are clear ties shown between individuals’ and groups’ identity and language. This study specifically examines the appropriation of African American Vernacular English (AAVE) and LGBT language by creating an Acceptability of Appropriation scale and assessing potential relationships between linguistic appropriation, intercultural tolerance, and LGBT tolerance. These results are then examined through the lens of the communication theory of identity (CTI) and potential identity gaps that …

The Role Of Sexting In The Development Of Romantic Relationships, Max Bretscher

Theses and Dissertations

Using Knapp's stage theory of relationship communication, this pilot study examines "sexting" in the broader framework of relationship development, from initiation to termination. Likert-scale questions (1 = highly unlikely; 2 = highly likely) and open-ended questions were administered through Qualtrics to a small population (N = 45) of undergraduate mass communication students to determine on what communication technology, and in which stage(s) of relationships, is sexting most likely to occur. Quantitative results showed that Snapchat was considered the most appropriate medium for sexts (M = 4.60), followed by texting (4.27). Research that these mediums are used when relationships reach a …

Brand New: How Visual Context Shapes Initial Response To Logos And Corporate Visual Identity Systems, Robert A. Wertz

Theses and Dissertations

When a new logo is released, it does not have an established meaning in the mind of the viewer. As logos have become more highly scrutinized by consumers and critics, it has become more important to understand consumers’ initial response to logos. While other studies have researched the impact of aesthetic choices on viewer reaction to logos, few researchers have attempted to understand the effect of the surrounding visual identity system when a new logo is introduced. This study combines a content analysis of the logo review website Brand New with the voting data from their polls to understand how …

"I Thought That We Could Nurture The Nature Out Of Our Son": Making Meaning Of Parenting In The Narratives Of Parents Of Children In Residential Treatment, Jared V. Worwood

Theses and Dissertations

This study implements relational dialectics theory to explore the meaning of parenting from the perspective of parents who had enrolled a child in a residential treatment program. Contrapuntal analysis of six interviews revealed two discourses competing to make meaning of parenting. The Discourse of Demanding Parenting Ideals (DDPI) consisted of two themes: relentless sacrifice and complete responsibility, whereas themes of boundary-setting and acceptance compose the Discourse of Realistic Best Effort (DRBE). Discursive interplay between these discourses occurred in the forms of diachronic separation, synchronic interplay, and discursive transformation to make meaning of parenting and hold theoretical and practical implications.

Exceptional Paternal American Heroes Triumph Over Big Bad Terrorists ( Again ): The Storied Episodes Of Three Presidential Addresses Announcing The Elimination Of Another Middle Eastern Terrorist Threat, Maura Freeman

Theses and Dissertations

In 2001, the United States of America was the target of a vicious terrorist attack. In 2003, President George W. Bush announced that Americans were the mighty heroes responsible for capturing Saddam Hussein and bringing him to justice, even though Hussein was not the terrorist responsible for 9/11. Eight years later, President Barack Obama broke the news that Americans succeeded in assassinating Osama bin Laden, the true villain who orchestrated 9/11. One administration later, President Donald Trump proclaimed Americans had intervened to protect the world by eliminating another terrorist threat, Qasem Soleimani. I analyze these three presidential addresses as episodes …

Turning The Page: Using Foucauldian Rhetorical Criticism To Evaluate Literacy Center Communication, Sarah Monsma

Theses and Dissertations

Literacy, or the ability to read at or above a determined level, is an important and necessary skill. Many adult education programs exist to provide adults with specific educational resources. Literacy centers and programs contribute a vital resource to their respective communities, in helping adults who struggle with reading obtain their goals. In this thesis, I focused on the one such organization in particular, the Literacy Center of West Michigan. This organization utilizes regularly updated forms of online communication, including a News & Blog site on their website with 165 articles pertaining to the experiences of learners, background of staff …

Investigating The Role Video Game Players' Supportive Communication Plays In Moderating The Effects Of Toxicity In Online Gaming, Duy (Tyler) Pham

Theses and Dissertations

Video game players, especially women, find themselves victimized by verbal abuse and trash talk from their opponents in competitive online gaming. Therefore, video game players may choose to communicate in a supportive fashion toward other players or engage in toxic behaviors due to increased aggression and masculine norms. While scholars have been investigating supportive messages in a computer-mediated context, past research inquiries into supportive communication and video gaming have remained separate. The present study will connect these disparate lines of research. This study explores different levels of verbal person-centeredness (VPC) of support messages, combined with the sex of the message …

Professional Sport And Community Outreach: A Content Analysis Of Csr Messages Shared By Professional Team Sport Organizations On Twitter, Kelly E. Murphy

Theses and Dissertations

This study seeks to understand the corporate social responsibility (CSR) topics shared by professional team sport organizations on their websites and on Twitter as well as fan responses to those CSR messages. A quantitative content analysis of individual tweets from 16 teams across the NFL, NBA, MLB, and NHL posted from October 1-30, 2020 was conducted. Results indicate that CSR topic frequencies were significantly different both on webpages and on Twitter. Replies to CSR messages on Twitter were significantly different based on topic, and replies were largely neutral. There was no significant difference in reply valence to CSR tweets that …