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Theses and Dissertations

Theses/Dissertations

2020

Discipline
Institution
Keyword

Articles 1 - 30 of 52

Full-Text Articles in Communication

“Cenimi I Privatësisë Përmes Rrjeteve Sociale: Facebook, Twitter, Instagram, Në Kosovë”, Agnesa Halili Dec 2020

“Cenimi I Privatësisë Përmes Rrjeteve Sociale: Facebook, Twitter, Instagram, Në Kosovë”, Agnesa Halili

Theses and Dissertations

Me zhvillimin e hovshëm të teknologjisë, mënyra se si i mbrojmë të dhënat tona apo privatësinë është vështirësuar. Shqetësimet lidhur me privatësinë në hapësirën kibernetike filluan të bëheshin çështje e debatit ndërkombëtar në fillim të viteve 2000. Ky shqetësim është ngritur së fundmi edhe në Kosove, ku vërehet një rritje e numrit të personave të cilët janë ankuar pranë autoriteteve përkatëse. Teknologjia tanimë në një formë ose tjetrën e “kontrollon” një pjesë të madhe të jetës tonë, madje sjell edhe probleme të mëdha. Për këtë arsye ky punim synon të trajtojë cenimin e privatësisë përmes rrjeteve sociale: Facebook, Twitter, Instagram …


Fuqia E Ndikimit Të Medias Si Pushtet I Katërt Në Kosovë, Qendresa Ibrahimi Dec 2020

Fuqia E Ndikimit Të Medias Si Pushtet I Katërt Në Kosovë, Qendresa Ibrahimi

Theses and Dissertations

Kjo temë “Fuqia e ndikimit të medias si pushtet i katërt në Kosovë” shqyrton efektin e medias në historinë e Kosovës. Fillimisht analizon literaturën mbi e efektin e medias në opinionin publik, dhe rëndësinë e saj në zhvillimin shtetëror, tutje duke analizuar historinë e Kosovës, zhvillimin e mediave lokale si dhe vëmendjen e mediave ndërkombëtare. Kjo temë zhvillon paralelisht historinë e Kosovën dhe gjendjen e mediave në ato periudha deri në intervenimin ndërkombëtar.

Tema analizon variablën e pavarur fuqinë e medias dhe variablën e varur në rastin tonë zgjidhja e konfliktit. Ky hulumtim teston teorinë të efektit CNN duke u …


Parent-Child Sexual Communication And Sexual Risk: A Meta-Analytic Review, Brittnie Star Peck Dec 2020

Parent-Child Sexual Communication And Sexual Risk: A Meta-Analytic Review, Brittnie Star Peck

Theses and Dissertations

This meta-analysis examines the effect of parent-child sexual communication (PCSC) on sexual risk behaviors and outcomes during adolescence. Results confirm that PCSC increases risk prevention strategies and reduces sexually risky behaviors with corresponding reductions in unplanned pregnancy and sexually transmitted infections (STI). Moderating variables include extent of communication, the content of PCSC interactions, operationalization of risk, timing of the interaction, biological sex of the adolescent, the dyadic composition of the parent-child interaction (e.g., mother-daughter, father-son), and the racial or ethnic makeup of the sample. The frequency, depth, and breadth of PCSC interactions, and inclusion of descriptive/instructional and contraception/risk information are …


Are They Really Just Cosmetic? The Impact Of Cosmetic Items On Fortnite's Gameplay And Game Design, John Joseph Fennimore Dec 2020

Are They Really Just Cosmetic? The Impact Of Cosmetic Items On Fortnite's Gameplay And Game Design, John Joseph Fennimore

Theses and Dissertations

Cosmetic microtransactions, the act of paying for virtual items that customize certain parts of video games and virtual worlds such as skins that change the appearance of the avatar, are looked upon more favorably in the gaming community than performance-enhancing microtransactions, where one pays for virtual items that enhance the abilities of avatars or speed up the progression of the game. Video game industry spokespeople have adapted this rhetoric and emphasized that the microtransactions in their games are for cosmetic items only with no bearing on gameplay. However, the way players use cosmetic items in games and the way cosmetic …


Social Media Rumination: The Impact Of Materialistic Value Orientation, Keeley Hynes Oct 2020

Social Media Rumination: The Impact Of Materialistic Value Orientation, Keeley Hynes

Theses and Dissertations

Previous research demonstrates that ruminating on social media content is associated with greater mental distress (Yang, Holden, Carter, & Webb, 2018). However, it is unclear what factors are associated with rumination. Using Self-Determination Theory (SDT) as a theoretical framework, this study examined how materialistic value orientation (MVO) predicted social media rumination in a sample of racially and socioeconomically diverse high school students at two waves of time. Those who are more materialistic value the means by which to gain possessions, and extrinsic life-goals associated with MVO are aimed at garnering external reinforcers such as money and social status (Richins & …


Conservative Media’S Coverage Of Coronavirus On Youtube: A Qualitative Analysis Of Media Effects On Consumers, Michael J. Layer Oct 2020

Conservative Media’S Coverage Of Coronavirus On Youtube: A Qualitative Analysis Of Media Effects On Consumers, Michael J. Layer

Theses and Dissertations

As of late November 2020, the Covid-19 pandemic killed more than 250,000 people in America despite having early warning of the virus’ lethality and some of the world’s best public health institutions. In today’s media landscape, conservative commentators have an enormous influence on President Donald Trump as well as American political discourse broadly. This study focused how the top conservative commentators on YouTube influenced their audience by their coverage of the Covid-19 pandemic. By examining over 1,600 YouTube comments from videos from February to July 2020, this paper investigates who conservative media consumers principally blamed, the socio-political influences behind those …


Lëshimet Gjuhësore Në Artikujt E Botuar Në Mediat E Shkruara Elektronike Rast Studimi: Portali “Telegrafi”, Rinesa Bytyqi Sep 2020

Lëshimet Gjuhësore Në Artikujt E Botuar Në Mediat E Shkruara Elektronike Rast Studimi: Portali “Telegrafi”, Rinesa Bytyqi

Theses and Dissertations

Trajtimi i kësaj teme lidhet me rëndësinë e gjuhës, jo vetëm në kuadër të zhvillimit të saj, por edhe në kuadër të përforcimit të normave dhe rregullave të përdorimit të saj në gazetari e veçanërisht në publikime të ndryshme në mediat elektronike dhe të shkruara. Në këtë temë, që është shtjelluar në formë hulumtuese, përfshihen problemet e gjuhës shqipe, çrregullimet e saj, gabimet gjuhësore, e shumë çështje të tjera që paraqiten në mediat elektronike dhe të shkruara. Mënyra e paraqitjes së problemeve dhe gabimeve që bëhen në mediat e shkruara dhe elektronike kundrejt gjuhës ka të bëjë me ruajtjen dhe …


Image, Industry, And Ink: Communication Of Tattoo Policies By Human Resource Professionals, Sabrina A. Fuller Aug 2020

Image, Industry, And Ink: Communication Of Tattoo Policies By Human Resource Professionals, Sabrina A. Fuller

Theses and Dissertations

Despite growing popularity, tattoos have historically been taboo in workplace environments. Those with unconcealable tattoos, especially white-collar workers and women, suffer from a perceived lack of professionalism (Dean, 2010; Hawkes, Senn, & Thorn, 2004). Tattooed individuals often struggle between individual desires and the impression expected in work environments. Meanwhile organizations strike a balance between communicating the organization’s values and employee expression of personal values. This study qualitatively investigates how values and tattoo policies are communicated in organizations, and whether value dissonance influences those communication process. Using a modified version of the Schwartz Value Survey (2006) and semi-structured interviews, the values …


Factors That Push Bangladeshi Media To Exercise Self-Censorship, Abu Taib Ahmed Aug 2020

Factors That Push Bangladeshi Media To Exercise Self-Censorship, Abu Taib Ahmed

Theses and Dissertations

Self-censorship is one of the biggest threats to press freedom. Press freedom, as well as freedom of the expression, is an indicator of a society’s freedom and democracy. If the media cannot act freely, it can impact society’s ability to function as a democracy. Journalists often face pressures from various power structures to engage in self-censorship. While journalistic self-censorship has been examined in a number of different countries, no studies of journalistic self-censorship in Bangladesh have been undertaken or no studies have been undertaken to see what factors influence journalists to exercise self-censorship or to figure out reasons that make …


Maternal Healthcare Experiences Of African American Women In Milwaukee : A Relational Dialectics Perspective, Comfort Tosin Adebayo Aug 2020

Maternal Healthcare Experiences Of African American Women In Milwaukee : A Relational Dialectics Perspective, Comfort Tosin Adebayo

Theses and Dissertations

Black women are experiencing pregnancy-related complications at a significantly higher rate than women of other races in the U.S., as Black women are three to four times likely to die from pregnancy-related complications compared to non-Hispanic White women (CDC, 2019a). I applied relational dialectics theory (Baxter, 2011), a critical communication theory, to examine dominant and marginalized discourses that are present in women’s talk about maternal care. I conducted interviews with 31 African American women living in Milwaukee county, Wisconsin. Women narrated their pregnancy stories, noting how they constructed meaning through the interactions they had with healthcare providers. Through a contrapuntal …


Memes And Copyright: Article 13, Branding, And Digital Remix Culture, Yasemin Beykont Aug 2020

Memes And Copyright: Article 13, Branding, And Digital Remix Culture, Yasemin Beykont

Theses and Dissertations

This study investigates the impact of the EU digital copyright directive, Article 13, on memes and internet culture. Due to their transformative nature, it is tricky to fit memes into a traditional copyright framework. Article 13’s filter algorithms will be coded to detect posts that make use of intellectual property, thereby complicating the use of copyrighted images drawn from film and television. This study includes a discourse analysis of news coverage of Article 13 to explore how various groups characterized the value of meme culture and the threats posed by the new directive. It also includes a textual analysis of …


Digital Mediation Of Dissent: The Stories Of Unveiled Women From Turkey, Atinc Gurcay Aug 2020

Digital Mediation Of Dissent: The Stories Of Unveiled Women From Turkey, Atinc Gurcay

Theses and Dissertations

This research project studies the digital mediation of the politics of communication and everyday life by examining the tweets of Turkish women who voiced their dissent regarding veiling practices during the #10YearChallenge trend in 2019. Like so many places, the question of veiling is central to the politicization of women's bodies in Turkey. The politicization of women’s bodies, in turn, is central to competing secular and conservative visions of the modern Turkish nation-state. By examining the digital dissent in relation to these competing national projects, I map the historical context of modernization and its impact on the contemporary discussion of …


Beyond The Game: An Exploratory Study Of Virtual Communication, Self-Disclosure, And Social Support On Live Streaming Platforms, Nicholas Hemschemeyer Aug 2020

Beyond The Game: An Exploratory Study Of Virtual Communication, Self-Disclosure, And Social Support On Live Streaming Platforms, Nicholas Hemschemeyer

Theses and Dissertations

Research on live streaming platforms often investigates the motivations for the users viewing. One motivation that is often found is a motivation of socialization however further research should explore the socialization that occurs on live streaming platforms. This study examines the socialization process in live streaming platforms such as Twitch.TV involving self-disclosure and social support. A survey of 170 individuals asked about the use of live streaming platforms, sense of virtual community, breadth of self-disclosure, and social support. Findings suggest that individuals on live streaming platforms like other online networks build a sense of virtual community. Findings reveal that users …


Communicating About Routine Childhood Vaccines: Meta-Analysis Of Parental Attitudes, Behaviors, & Vaccine Hesitancy, Angela Victor Aug 2020

Communicating About Routine Childhood Vaccines: Meta-Analysis Of Parental Attitudes, Behaviors, & Vaccine Hesitancy, Angela Victor

Theses and Dissertations

As scientific and medical communities research the next generation of vaccines, medical providers and parents observe the current routine vaccination schedules published for children today. And despite the fact protection is available from a number of preventable diseases through the use of safe, reliable, and accessible vaccines, Vaccine Hesitancy VH (delaying or refusing vaccination for reasons other than accessibility) is a growing issue. Using meta-analysis to examine existing research on communication about routine childhood vaccines, the study explores parental attitudes, behaviors, and demographics using the Protection Motivation Theory PMT. The study explores categories influencing VH such as: alternative medicine, safety, …


The New State: Self-Governance & Self-Expression Through The Exploration Of Youth Social Spaces In Today’S Mediated Society, Alexia Samira Brunson Aug 2020

The New State: Self-Governance & Self-Expression Through The Exploration Of Youth Social Spaces In Today’S Mediated Society, Alexia Samira Brunson

Theses and Dissertations

“Self-governance” and “self-expression” are tenets that one would hope to find in the standard of any progressive constitution. However, these terms are not presented here as parliamentary rhetoric, but as components of the mission to develop a “city block, creating public space, cultural infrastructure, and economic opportunity, while empowering our youth” in Milwaukee, Wisconsin. That project is called The New State. By looking at The New State as a conceptual template for youth culture development in the digital age, this study attempts to expand understandings of youth citizenship and how it might affect development of society beyond its physicality. This …


Collaboration In The Technical Communication Classroom: Negotiating Team Contracts In A Pwi, Alyssa Herman Jul 2020

Collaboration In The Technical Communication Classroom: Negotiating Team Contracts In A Pwi, Alyssa Herman

Theses and Dissertations

As TPC teacher-scholars, we must acknowledge the overwhelming Whiteness of our field and the racism, ableism, and sexism inherent in our institutions. We must actively work toward inclusivity and socially just collaborations in our classrooms by encouraging dominant-identified students to confront their privileges and implicit biases in order to better engage with historically marginalized students. With that said, this thesis examines how teacher-scholars might take up a cultural-rhetorical approach to teaching TPC and how we might negotiate team contracts in PWIs. Firmly situated within the social justice turn, Herman draws from both feminist disability theory and critical race theory to …


“When Two Elephants Fight, It’S The Ground That Suffers ”: A Neo- Marxist Rhetorical Deconstruction Of The United States’ Rhetoric Of Power In Resistance To United Nations Treaties, Divine Narkotey Aboagye Jul 2020

“When Two Elephants Fight, It’S The Ground That Suffers ”: A Neo- Marxist Rhetorical Deconstruction Of The United States’ Rhetoric Of Power In Resistance To United Nations Treaties, Divine Narkotey Aboagye

Theses and Dissertations

In this thesis, I present a Gramscian rhetorical reading of American antagonism to the International Criminal Court, a crucial agency of the UN. I probed the rhetoric of power in resistance concerning the discourse of international treaties by showing how both the United States and the United Nations have become global hegemons. From the foregoing, I uncover American resistance to the constitutive force of United Nations treaties by paying attention to post-Cold War American presidents. By using a neo-Marxist lens and analyzing a key foreign policy accord – the International Criminal Court – that spans the presidencies of Clinton, Bush, …


The Influence Of Instructor Mental Illness Disclosure On The Perceptions Of Mental Illness, Classroom Climate, Teacher Credibility, Homophily, And Social Attraction, Kirsten L. Bridgemen Jul 2020

The Influence Of Instructor Mental Illness Disclosure On The Perceptions Of Mental Illness, Classroom Climate, Teacher Credibility, Homophily, And Social Attraction, Kirsten L. Bridgemen

Theses and Dissertations

This study uses the lens of Communication Privacy Management theory to analyze the impact an instructor’s depth of disclosure of their mental illness can have on mental illness stigmatization, classroom climate, as well as teacher credibility, homophily, and social attraction. Participants responded to a series of quantitative-based questions regarding a hypothetical syllabus with varied levels of a teacher disclosing their mental illness. Results indicated that none of the investigated dependent variables were negatively affected by the hypothetical instructor’s disclosure, and mental illness stigmatization was lessened. Implications, limitations, and areas for future research are discussed.


Objektiviteti Në Portalet E Kosovës, Dafina Berisha Jul 2020

Objektiviteti Në Portalet E Kosovës, Dafina Berisha

Theses and Dissertations

Objektiviteti në portalet tona, është një temë mjaft interesante për t’u trajtuar, duke u bazuar në literaturën, analizat dhe studimet e bëra në Kosovë. Ky punim, synon që të analizojë çfarë roli ka objektiviteti në ditët e sotme, sa janë portalet tona objektive dhe sa i respektojnë ato norma. Në kapitullin e parë është paraqitur një sërë autorësh që kanë sjellë përkufizime të çmuara në lidhje me mediat sociale si trend i ri, pastaj është trajtuar objektiviteti në Kosovë dhe Botë, dhe evulucioni ie saj, të gjitha të dhënat si lloj informimi për kodin e Mediave të Shkruar, si dhe …


Analizë E Raportimeve Të Gazetave Për Ministrinë E Administratës Publike, Flaka Jashari Jul 2020

Analizë E Raportimeve Të Gazetave Për Ministrinë E Administratës Publike, Flaka Jashari

Theses and Dissertations

Ky punim diplome synon të trajtojë temen se si paraqitet Ministria e Administratës Publike përmes mediave pubilke dhe private në Kosovë.Sqarohet se si përmes Divizionit për komunikim përcjellen lajmet tek mediat dhe si arrin pastaj ky informacion tek publiku.Dukë marrë parasysh faktin që një ndër misionet e ministrisë së Administratës Publike është të punoj në avancimin dhe modernizimin e tërë aparatit shtetëror administrativ për t’ju shërbyer me efikasitet, transparencë, profesionalizëm dhe paanshmëri të gjithë qytetarëve, bizneseve dhe vet institucioneve të Republikës së Kosovës puna më e rëndësishme e gazetarëve është që të jenë gjithmonë në hapë me ndryshimet që ndodhin …


Radio Në Peizazhin Mediatik Të Kosovës, Shkëndije Zeqiri Jul 2020

Radio Në Peizazhin Mediatik Të Kosovës, Shkëndije Zeqiri

Theses and Dissertations

Radio është njëra nga tri mediat masive të zhvilluara në Kosovë, pas përfundimit të Luftës së Dytë Botërore. Për dekada me radhë ajo ka qenë media me vlerat e institucionit të rëndësishëm për shqiptarët e Kosovës, bazuar në karakteristikat themelore të saj si media që depërton me lehtësi te audiencat. Zhvillimi i radios kryesore, Radio Prishtinës, është ndërprerë në fillim të viteve të ’90-a të shekullit të kaluar. Pas luftës, nga viti 1999 radio ka vazhduar të jetë media e rëndësishme, edhe pse jo me ndikimin që ka pasur më herët. Në Kosovë, nga viti 1999 ekzistojnë radio publike dhe …


Gun Violence And Advocacy Communication, Minhee Choi Jul 2020

Gun Violence And Advocacy Communication, Minhee Choi

Theses and Dissertations

Gun violence has been a major threat to the United States in recent decades. Through the concept of media advocacy from health communication and mass communication literature, this dissertation used an experiment with 331 respondents to test the strategic value of public health framing and certain types of mobilizing information on social media as part of the media advocacy process, including how those elements may lead to attitudinal and behavioral responses related to gun-related policies. Political orientation and gun ownership were examined as potential moderating factors that affect individuals’ perceptions of public health framing. Finding provide public health framing is …


The Role Of Third-Person Perceptions In Predicting The Public’S Support For Electronic Cigarette Advertising Regulations, Joon Kyoung Kim Jul 2020

The Role Of Third-Person Perceptions In Predicting The Public’S Support For Electronic Cigarette Advertising Regulations, Joon Kyoung Kim

Theses and Dissertations

Electronic cigarette (e-cigarette) use has become the most widely used nicotine porduct among adolescents and young adults in the United States. Although some research has shown that e-cigarettes are relatively less harmful than combustible tobacco cigarettes, the long-term health effects of e-cigarettes remain unclear. Some evidence suggests that exposure to e-cigarette marketing leads young people to try e-cigarettes. Given the increased popularity of e-cigarette use, the U.S Food and Drug Administration has implemented regulations on e-cigarette marketing since 2016. To understand the public’s support for media censorship, media scholars have examined gaps in individuals’ perceptions of media effects on themselves …


Applying Psychological Reactance Theory To Intercultural Communication In The Workplace: Dealing With Technological Change And Tolerance For Ambiguity, Oumaima Boulhna Jun 2020

Applying Psychological Reactance Theory To Intercultural Communication In The Workplace: Dealing With Technological Change And Tolerance For Ambiguity, Oumaima Boulhna

Theses and Dissertations

Psychological reactance theory has yet to be applied to intercultural and cross-cultural communication, at least not to a sufficient extent. This study conducted a cross-cultural examination of psychological reactance in intercultural workplace communication situations. Using the theoretical framework of psychological reactance as well as the constructs of intercultural sensitivity and tolerance for ambiguity, this study expanded applications of PRT for technological change messages in the workplace. The present study extended the previous applications of psychological reactance theory and found a significant cross-cultural variation for trait reactance. The results also revealed that tolerance for ambiguity was negatively related to trait reactance, …


Netflix And Kill: A Framing And Uses And Gratifications Comparative Analysis Of Serial Killer Representations In The Media, Mallorie Margaret Latora Jun 2020

Netflix And Kill: A Framing And Uses And Gratifications Comparative Analysis Of Serial Killer Representations In The Media, Mallorie Margaret Latora

Theses and Dissertations

Serial murder is tightly woven in the foundation of American history, and as such, so has serial murder been a plotline in American media. Throughout time, there have been books, television shows, films, and podcasts that both entertain and inform media consumers about the heinous crimes committed by serial killers. Even when known for violently murdering multiple victims, serial killers have an allure that takes their status from death row inmate to a celebrity in their own right. The popularity of the serial killer genre of media calls for an analysis of the representation of serial killers in the media, …


Yay Or Nay? A Media Analysis Of How Deception Is Utilized As A Leadership Tactic In The Television Show Sons Of Anarchy, Bruce T. Lanigan Jun 2020

Yay Or Nay? A Media Analysis Of How Deception Is Utilized As A Leadership Tactic In The Television Show Sons Of Anarchy, Bruce T. Lanigan

Theses and Dissertations

Deception is a tactic that is seen by individuals on a daily basis. One of the places most people endure deception is in the workplace. This thesis analyzes how leaders utilize deception in the workplace through the television show Sons of Anarchy. Throughout the show, both transformational and transactional leadership styles are present. Various story arcs portraying deceptive actions will be analyzed through the lenses of leader-member exchange theory and interpersonal deception theory. This thesis reveals that transformational leaders utilize deception more effectively, while transactional leaders use deceptive measures more frequently.


Gender Portrayal In Marvel Cinematic Universe Films: Gender Representation, Moral Alignment, And Rewards For Violence, Kristen Ray Jun 2020

Gender Portrayal In Marvel Cinematic Universe Films: Gender Representation, Moral Alignment, And Rewards For Violence, Kristen Ray

Theses and Dissertations

The Marvel Cinematic Universe (MCU) is the most popular film franchise in terms of box-office dollars. This superhero franchise has the power to influence their vast and dedicated audience greatly regarding gender. Social cognitive theory and cultivation theory shows that MCU movies could influence the gender schemas some people have. Previous research has shown that men are often portrayed as evil and as preparators of violence. Women that are violent are considered unnatural and go against gender stereotypes. Evil women are often portrayed as victims of circumstance or good women that are compelled to be evil for a short time. …


Raportimi I Bbc-Së Për Dialogun Kosovë-Serbi 2013-2019, Diora Dabinovci Jun 2020

Raportimi I Bbc-Së Për Dialogun Kosovë-Serbi 2013-2019, Diora Dabinovci

Theses and Dissertations

Transmetuesi publik britanik, BBC, vlerësohet media me ndikim te audiencat në nivel ndërkombëtar. Fillimisht BBC është krijuar si media publike për t’i shërbyer audiencës britanike, mirëpo që në vitet e para të funksionimit të saj, BBC është shndërruar në media që synon edhe audiencat në vende të tjera. BBC transmeton program në gjuhë të ndryshme dhe u kushton vëmendje ngjarje dhe proceseve të rëndësishme në nivel global. Raportimi për ngjarjet në Kosovë, historikisht ka qenë në fokus të raportimit të BBC-së. Ky punim diplome përqendrohet në shtjellimin e raportimit të BBC-së për Kosovën në periudhën 2013-2019, konkretisht për procesin e …


“Sfidat E Menaxhimit Të Transmetuesit Publik Audio-Vizuel Në Kosovë (Rtk1)”, Valëza Gërguri Jun 2020

“Sfidat E Menaxhimit Të Transmetuesit Publik Audio-Vizuel Në Kosovë (Rtk1)”, Valëza Gërguri

Theses and Dissertations

Sfidat e menaxhimit të transmetuesit publik, konkretisht Radio Televizionit të Kosovës, janë çështje me të cilat do të mirrem në këtë punim diplome.

Çdo shtëpi informative përballet me probleme të ndryshme, duke filluar nga mënyra e transmetimit, shikueshkmërisë, stafit, menaxhimit dhe pjesës programore, me të gjitha këto përballet edhe RTK1-ja, si transmetues publik, në Kosovë.


Serendipitous News Discovery Increases News Consumption In News Recommender Systems, Zhixin Pu May 2020

Serendipitous News Discovery Increases News Consumption In News Recommender Systems, Zhixin Pu

Theses and Dissertations

News recommender system users obtain news via incidental exposure to news and

experience serendipity in the incidental news consumption. Serendipitous news discovery, the

same as serendipity, refers to discovering unexpected and useful information unintentionally.

Researchers suggest building serendipitous news recommender systems and increasing

serendipitous news discovery to increase the diversity of the news consumption. However, the

impacts of serendipitous news discovery on news consumption are uninvestigated, and rare

research provides theoretical guidance to the serendipitous news recommender systems. The thesis

investigated the impacts of serendipitous news discovery on news consumption with a serendipityrelated

emotion, surprise, as a mediator and need …