Communication Commons^™

Elections Matter: The Politics Of Prosecuting Deceptive Advertising In Wisconsin, Courtney Vander Veen Mich

Theses and Dissertations

This study examines the causal relationship between ideology and regulation. Specifically,

this study looks at the relationship between Wisconsin elected officials and their political party in relation to the level of enforcement of the Wisconsin deceptive advertising statute. The study analyzed 79 Wisconsin cases prosecuted for deceptive advertising from 2003 through 2014. The 79 cases occurred over the span of three different governor and attorney general four-year periods.These cases were analyzed for outcomes and the number of cases prosecuted during each of the three four-year periods present in Wisconsin. Fifty-six of the 79 cases were analyzed further for the number …

Transformimi I Gazetarisë Së Shkruar Në Gazetarinë Online, Besart Troshupa

Theses and Dissertations

Tematizimi i një çështjeje të tillë lidhet me zhvillimet dinamike në transformimin e gazetarisë, krahas përparimit të teknologjisë informative në Kosovë, sidomos pas përfundimit të luftës, 1999 - 2016.

Tema është ndarë në katër kapituj:

1. Në kapitullin e parë do të flasim për historikun e gazetave në Kosovë që nga viti 1945 ( ku bëhet fjalë për gazetën “Rilindja), vijon pastaj me: “Koha Ditore”, “Kosova Sot”, “Zëri”, “Epoka e Re” e të tjera. Nga kjo analizë do të paraqesim jetëgjatësinë e tyre, kohën e botimit, kohën e mbylljes dhe gazetat të cilat i kanë mbijetuar kohës.

1. Në kapitullin e dytë, …

Meaning In Motion, Kara Hendrickson

Theses and Dissertations

This thesis essay and accompanying exhibition examine the capacity of interactive art to stage situations for participants to explore embodiment. In presenting the four-part interactive suite "Body Language" by Nathaniel Stern, the exhibition invites viewers to engage with digital projections that track and respond to movement by producing animated text and spoken utterances. Through the juxtaposition of motion performed by the viewer’s physical body with computer-generated words and speech, "Body Language" explores the complex ways in which the body and language depend upon each other to create and communicate meaning. This essay also proposes that the gallery uses its power …

Farm Aid: A Case Study Of A Charity Rock Organization, Andrew Palen

Theses and Dissertations

This study examines the impact that the non-profit organization Farm Aid has had on the farming industry, policy, and the concert realm known as charity rock. This study also examines how the organization has maintained its longevity. By conducting an evaluation on Farm Aid and its history, the organization’s messaging and means to communicate, a detailed analysis of the past media coverage on Farm Aid from 1985-2010, and a phone interview with Executive Director Carolyn Mugar, I have determined that Farm Aid’s impact is complex and not clear. Farm Aid, while very active in the political sphere, including lobbying for …

Gay Liberation Is One Thing, But Nobody Likes A Dyke: Emerging Frames In Queer Radio, Ryan Charles Sugden

Theses and Dissertations

This thesis examines how a social movement uses the media to progress in society. I conduct a framing analysis on the queer community’s use of radio during two time periods: 1970s queer radio program Gay Perspective and a 2015-2016 program, Queery. I examine the show through three emerging frames: Cultured, Diversity, and Assimilation. The thesis studies how segments of the LGBTQIA+ community framed the discussion of gay rights in the 1970s and how those frames have (and haven’t) changed in 2016. Gay Perspective focused much of its energy on trying to demonstrate the need for rights and attempts to demonstrate …

An E-Government Analysis Of State Legislatures' Social Media Use, Karen Sue Connell

Theses and Dissertations

This study analyzes the use of social media by state legislative bodies, broken down by a combination of legislative body (House, Senate, or general legislature) and by party (Republican or Democrat). I analyzed Twitter and Facebook posts for each of these groups during the week of January 11-15, 2016, specifically looking for four improvements: transparency, policy making, public services, and knowledge management and cross-agency cooperation. The research questions are: RQ1: Which social media platforms are state legislatures using? RQ2: What improvements are the state legislatures using in their social media output? RQ3: Is there a significant difference in the improvements …

How Public Relations Firms Do Pr For Themselves Through Corporate Social Responsibility, Melissa Elise Steckler

Theses and Dissertations

Corporate social responsibility has become an increasingly important topic within the workplace. This subject continues to garner further attention and scrutiny, especially with regards to public relations firms and their CSR-related engagements because of how practical motivations for charitable giving may blend with the nature of their business. Public relations professionals were interviewed to uncover information regarding each firm's CSR programs and level of engagement, in addition to textual analysis that included the PR firms' websites, social media presence, and what the media has said about the firms' CSR efforts. Findings revealed five cross-company patterns with regard to CSR made …

Social Supers: A Content Analysis Of Non-Physical Aggressions In Popular Superhero Movies, Ian Trent Gillespie

Theses and Dissertations

In recent years superhero movies have skyrocketed in popularity, bringing with them plots and characters that tend to exhibit high levels of aggression. As social learners, humans often learn from what they observe, and especially emulate characters they admire – including fictional superheroes and villains. Consequently, this study content analyzed non-physical aggressions (verbal aggression, relational aggression, and violent ideation) in the top 25 highest grossing superhero movies between 2005 and 2015. Results found an average of 171.8 acts of non-physical aggression per movie. Females in these movies were also significantly more likely to engage in verbal and relational aggressions, which …

Assessing Diversity Among Corporations In Brazil: An Exploratory Study, Helga Sheyla Pereira

Theses and Dissertations

The purpose of this thesis is to explore what corporations in Brazil, whether with Brazilian headquarters or not, are doing in regards to communicating their diversity practices and initiatives to the public. Understanding these companies' positions on diversity can paint a better picture of how much Brazil has advanced on diversity in the workplace matters, since the topic started coming about in discussions in the 1990s (Fleury, 2000). A sample of 15 companies was selected from Exame magazine "Melhores e Maiores Ranking 2014" (2015), and a content analysis of each company's website was performed during the summer of 2016, based …

Mass Media’S Cultivation Effect On Islamic, Muslim, And Qur’Anic Prejudice, Shanna J. Carlson

Theses and Dissertations

This thesis explores the power of the mass media’s ability to cultivate reality in terms of the threat of Islam. A rhetorical analysis of the messages portrayed by the mass media is then compared to the findings of the study. While the study did not find any significant correlation between consumption of media and fear of Muslims, the Qur’an, or Islam, it did find a strong negative correlation between inter-group contact and salience of stereotypes.

Ndikimi Në Rritje I Internetit Ndaj Televizionit: Rasti I Kosovës, Anisa Rada

Theses and Dissertations

Ndikimi i internetit dhe i televizionit në jetën tonë të përditshme është shumë i madh. Përveç ndikimit në rritje, ky punim analizon kulturën dhe sfidat e internetit dhe televizionit në aspektin kulturor të zhvillimit të shoqërisë në Kosovë. Duke pasur parasysh këtë dhe duke u bazuar në disa analiza studimoreështë kuptuar se interneti dhe televizioni janë mediumet më me ndikim në Kosovë, por ka një tendencë në rritje të ndikimit të internetit ndaj televizionit. Por, interneti e veçmas mediat sociale vazhdojnë të konkurrohen fuqishëm nga televizioni dhe do të vazhdojë të jetë në garë edhe për një arsye tjetër: ka …

A Statistical Approach To Characterize And Detect Degradation Within The Barabasi-Albert Network, Mohd-Fairul Mohd-Zaid

Theses and Dissertations

Social Network Analysis (SNA) is widely used by the intelligence community when analyzing the relationships between individuals within groups of interest. Hence, any tools that can be quantitatively shown to help improve the analyses are advantageous for the intelligence community. To date, there have been no methods developed to characterize a real world network as a Barabasi-Albert network which is a type of network with properties contained in many real-world networks. In this research, two newly developed statistical tests using the degree distribution and the L-moments of the degree distribution are proposed with application to classifying networks and detecting degradation …

The Feminist Voice In Mainstream News Discourse, Rachel Kinnard

Theses and Dissertations

This thesis analyzes the work of six self-identified feminist women who wrote opinion pieces for mainstream news and cultures sites in 2014. The internet and the widening public sphere has opened up new spaces for feminist writing that has allowed this writing to be published and read on a large and easily accessible platform. This group of women is an example of a broader generational development born out of third wave feminism, postfeminism, and the rise of online platforms for political commentary. By introducing traditionally private matters into the public sphere, their columns challenge dominant cultural discourse about political issues …

Relationships To Video Game Streamers: Examining Gratifications, Parasocial Relationships, Fandom, And Community Affiliation Online, Michael G. Blight

Theses and Dissertations

Advances in media consumption and viewership have expanded the use of virtual communities such as streaming platforms (e.g., Twitch,tv, Azubu.tv, YouTube Gaming, AfreecaTV) and the ways individuals satisfy individual and social gratifications within these communities. Further, the connection viewers make with streamers as both fans and parasocially (i.e., a perceived friendship with media figure) has a number of implications for the communities that support them. This dissertation tested fandom and parasocial relationships (PSR) as mediators of the relationship between sense of community (SOC) and gratifications. Users of streaming platforms (N = 624) were surveyed regarding the gratifications they seek from …

A Hero A Minute: The Manufacture Of Aura And Rarity In The World Of Sports Memorabilia And Rapid Commemoration, Roger C. Draeger

Theses and Dissertations

This is a study of the contemporary sports memorabilia industry and its surrounding culture through the analysis of a pair of its biggest providers. The following research explores the business model of Steiner Sports and examines its methods concerning pieces of game-used memorabilia and personal artifacts. The workings of Fanatics Authentic are also evaluated through the analysis of its specific line of In-Focus photographs and its sports memorabilia show held in the spring of 2016. The examination of both companies reveals techniques of manufacturing both rarity and aura that exist in the sports memorabilia industry. Steiner’s focus on providing intimate …

Growing Food Equity: A Participant Observation Exploring The Role Of Communication In A Nonprofit Organization’S Work To Improve Food Access In Urban Areas, Samantha Jane Kaufman

Theses and Dissertations

This thesis explores the concept of food equity and a nonprofit organization in Milwaukee, Victory Garden Initiative, that is working towards food equity by increasing food access in the city. The work explores issues of inadequate food access, urban development, and other nonprofit organizations working towards food equity. Through participant observation and interviews with VGI, the researcher found that a small nonprofit organization like Victory Garden Initiative is still bound by time, financial, and staffing constraints. In order for nonprofit organizations to market and run effective programming, they need to be efficient with limited resources, take advantage of any research …

Gender Norm Conformity, Uncertainty, Communication, And Satisfaction Within Romantic Relationships: A Dyadic Model, Ashley Kristine Billig

Theses and Dissertations

Marital satisfaction is associated with better overall life satisfaction (Holt-Lunstad, Birmingham, & Jones, 2008) and myriad positive health outcomes (Beach & O’Leary, 1993; Kiecolt-Glaser & Newton, 2001). Sexual script theory suggests that within heterosexual romantic relationships, scripts are “the mechanism through which appropriate identities are made congruent with desired expectations” (Simon & Gagnon, 1984, p. 53). To examine how gender norm conformity within heterosexual relationships may be influenced by situational cues and to measure how norm conformity is related to interpersonal outcomes, I recruited 35 dyads for participation in a date description task and a questionnaire which measured gender norm …

Sound And Vision: Marketing Recorded Music In The Age Of Radio, Daniel Martin Murphy

Theses and Dissertations

In the early 1930s, the popularity of radio and the economic austerity of the Great Depression threatened to make the phonograph record obsolete. However, by the time the United States entered World War II in 1941, records were returning to popularity. This return coincided with the first instances of the appearance of unique cover artwork on record albums. This thesis explores the cultural and industrial factors that converged in the late 1930s to make album artwork viable in ways that it would not have been earlier. This thesis also investigates how RCA Victor and Columbia, two record companies that had …

Measuring Strategic Communications, Jeffrey A. Ranta

Theses and Dissertations

The convergence and integration of communication disciplines is a daunting challenge for educators. Traditional distinctions of advertising, public relations, and integrated communication are becoming blurred by the growth of social media and other new media channels. The advent of strategic communications is a newer iteration of this coalescence of technology, analytics, and practice.

Silos of branding, issues management, media relations, image management, research, and many other communications (applied and specialty) as well as skills and traits are being combined in favor of a more comprehensive, strategic communications approach. The multi-platform, multi-disciplinary communicator is becoming the expected product of undergraduate programs …

Why Kids Are 'Lovin' It': A Q Methodology Analysis Of The Appeal Of Mcdonald's, Erica Nelson Rivera

Theses and Dissertations

The dramatic rise in childhood obesity is a major concern nationwide. Unprecedented media exposure, drastically decreased time spent interacting as a family, and the consumption of calorie-dense foods are all heated topics of discussion with ties to weight gain. In this research, possible associations are examined between media, social groups and a favorite fast-food restaurant among children: McDonald's. Q methodology was used to analyze the various factors that draw children to McDonald's. With a theoretical background in social learning theory, this study had 29 children rank-order 30 photographs depicting elements of the McDonald's experience. Pictures included the most and least …

We're Friends Right? Dialogical Strategy Effects In Csr Facebook Posts On Perceived Organizational Trust And Authenticity, Casey J. Mcdonald

Theses and Dissertations

A study examining the effects of public relations' dialogical communication strategies on stakeholder's perceptions of trust and authenticity of organizations was conducted. The experiment was tested on organizational Facebook posts broadcasting a corporate social responsibility message. While "Human Voice" had no affect on perceived trustworthiness or authenticity, Dialogical Loop was found to significantly effect stakeholder perceptions of authenticity, but not trustworthiness. Due to the presence Dialogical Loop in the form of replies to user comments, users perceived the organization as less authentic. Ruminations about possible implications for public relations theory and practice on social media as well as recommendations for …

Standing Ground: Situational Crisis Communication Theory And The Church Of Jesus Christ Of Latter-Day Saints Handbook Policy Change, Natalie Marie Tripp

Theses and Dissertations

Situational crisis communication theory (SCCT), experimentally created by W. Timothy Coombs in 2007, is designed to help crisis managers evaluate a crisis situation and craft an effective response strategy based on the organization's crisis history, the crisis type, and prior reputation with stakeholders.This thesis examined the November 2015 controversial handbook policy update from The Church of Jesus Christ of Latter-day Saints, which ruled same-sex marriage as grounds for excommunication. Exploring the policy change as a crisis in the context of SCCT and comparing the Church's crisis response strategies with the recommended strategies of SCCT exposes a gap in current SCCT …

Just Tweet It: Sports Teams' Communication Of Csr On Twitter, David Paul Stephan

Theses and Dissertations

The sports industry has been made distinct from traditional business for many reasons including its body of stakeholders and its position in popular media. For these reasons, corporate social responsibility (CSR) efforts and the communication of them in professional sports is known to be addressed differently. The following research has been conducted in order to learn how well professional sports teams are doing to communicate CSR to the particular stakeholders who are also their social media followers. Sports teams' Twitter accounts were analyzed and tweets concerning CSR were identified. Findings suggested that only 3.94% of professional sports teams' tweets were …

That's Disgusting: The Role Of Disgust In Nonprofit Marketing Campaigns, Tyler N. King

Theses and Dissertations

Nonprofit organizations face a unique challenge in communicating their messages in a marketing saturated world. The author of this research studied how nonprofit organizations used fear, disgust and empathy in their marketing campaigns to see if the use of these emotions would have an effect on six different factors. The results of this study showed how the use of distress can be used to amplify the feelings people have when they see images that contain both fear and disgust.

Examining Stakeholder Relationships In Chinese Public Relations Practice: A Case Study Of Linkedin China And Its Sub-Brand Chitu, Yingying Li

Theses and Dissertations

This qualitative, single case study research analyzes the stakeholder relationship cultivation strategies employed by LinkedIn China and its sub-brand Chitu. It also examines the extent to which the propositions of stakeholder theory and relationship management theory are applicable in a Chinese public relations context. Observations were made through analysis of documentation, interviews, direct observations and participant-observation. The results show that stakeholder theory and relationship management theory alone could not adequately explain the ways in which LinkedIn China and Chitu establish and maintain relationships with their stakeholders. This research discovered that additional theories are needed to explain LinkedIn China's success in …

To Promote Or Prevent When Near Or Far: Exploring Regulatory Focus In Geographically-Close And Long-Distance Relationships, Adam James Hampton

Theses and Dissertations

No research to date has examined how regulatory focus theory applies to relationships that are maintained long-distance, nor if individuals’ regulatory orientations differ in predicting relationship maintenance efforts between relationships that are geographically-close and those that are long-distance. The current study explores the communication efforts, ideal perceptions, and regulatory behaviors of individuals as a function of their regulatory focus (promotion focus vs. prevention focus) and relationship type (geographically-close vs. long-distance). One hundred eighty participants completed a survey that assessed their relationship type, regulatory focus, and relationship maintenance efforts (i.e., communications, perceptions, and behavior). Overall, it was found that individuals in …

Social Positioning: Positioning Adults With Severe And Multiple Disabilities And Complex Communication Needs For Social Interaction, Dena Bonnike

Theses and Dissertations

This single subject multiple probe study across dyads investigated the effects of social positioning on the nonsymbolic and symbolic communication of adult peers with severe and multiple disabilities and complex communication needs (SMD-CCN) when they were out of their wheelchairs. Social positioning referred to the positioning of adults with SMD-CCN in proximity and facing one another (no more than three ft apart) with access to speech generating devices (SGDs) with appropriate messages for communicating and socializing with peers. Videotapes of the adults were analyzed to collect event recording data of their nonsymbolic (eye gaze, reaching, and vocalization) and symbolic (SGD …

“To Each Their Own”: Comparing Satisfaction, Money Management, And Financial Communication Across Couple Types, Anne Nicole Zmyslinski-Seelig

Theses and Dissertations

Negative outcomes associated with poor money management and financial communication prompt research that provides fresh theoretical perspectives with the ultimate goal of providing concrete advice to both couples and practitioners. Contributing to scholarship regarding finances in committed relationships, the current study examined connections among relationship satisfaction, financial management, and financial communication. Results demonstrated positive associations between: (a) relationship satisfaction and financial management as well as (b) relationship satisfaction and financial communication.

Further, utilizing Fitzpatrick’s (1988) couple types, the investigation tested whether or not the typology explained differences in individuals’ and dyads’ relationship satisfaction, financial management, and financial communication. Regarding differences …

Collective Management In A Cooperative: Problematizing Productivity And Power, Avery Edenfield

Theses and Dissertations

Since the mid-twentieth century, the structure of the workplace has undergone a transformation. While the conventional firm with its rigid bureaucracies is still in use, many businesses have grown increasingly flexible, flat, and polycentric: “empowerment” and “innovation” are the coin of the realm. As the way we work changed, professional communication scholarship pivoted to consider communication practices in these structures.

While professional communication scholars have long discussed these kinds of organizations, they have not discussed an increasingly popular alternative: cooperatives. Owned and operated by the people who use them, these organizations can significantly affect the communities in which they operate. …

The Dangerous Side Of Social Media: Manipulating Bystander Aggression And Support To Cyberbullying Victims Through An Application Of Side, Clare M. Gross

Theses and Dissertations

Cyberbullying constitutes a complex social problem that is understudied among college students. A crucial factor contributing to the severity of cyberbullying is the level of bystander (un) involvement, or individuals who witness cyberbullying. A possible explanation for the different behaviors of bystanders is found in the theory of the Social Identity Model of Deindividuation Effects (SIDE), which suggests that CMC alters perceptions of the self and others. The current investigation (n = 442) employs an experimental design testing the SIDE model and predicted that individuals in more anonymous conditions would be more likely to adopt a disconfirming or a confirming …