Communication Commons^™

Ceo Narcissism: An Unconventional Approach To Understanding The Importance Of Further Research, Melissa Goldsmith

Student Theses and Dissertations

CEOs are in a unique position of power and can significantly change an organization's overall work culture, global financial standing, policies/governance, and reputation. As such, the CEO must exemplify good stewardship, implement sound strategies to communicate effectively with internal and external stakeholders, consider different perspectives, and maintain respect for others' skill sets and expertise. For decades, corporations have focused on this ideal picture of leadership. It is essential to understand how the leadership traits once venerated have changed to include the darker side of a CEO's personality, specifically, the embodiment of narcissistic traits that prove detrimental to the organization's performance …

Lead Self To Lead Others: Intersection Of Courage, Self-Awareness, & Leadership Communication For Self-Leadership & Development, Maribel Paulino

Student Theses and Dissertations

Toxic workplaces are recognized as the strongest predictor of attrition and turnover, contributing to global disengagement (70% of team engagement is attributed to managers who are also quietly quitting) particularly by way of workplace cultures, pay and benefits, and employee well-being. A recent workplace research study suggests that 59% of the global workforce is disengaged, 44% is experiencing record high stress levels, 21% is experiencing anger, 56% is struggling, and 24% feel cared for; meanwhile, global disengagement is costing the global economy a substantial $8.8 trillion dollars. As the world continues to evolve, leaders must forge ahead continuously shifting how …

Trust But Verify: The Influence Of Social Media And Core Values On Consumer Trust In Business, Zoie M. Lagoudis

Student Theses and Dissertations

This research will evaluate the relationship personal core values have with businesses we see on social media. Three different research questions will be considered: (a) How do companies' social media presence impact consumer trust in a company? (b) How do social media marketing and advertising campaigns influence consumer purchasing intentions? (c) How does the alignment or misalignment of values portrayed through CSR activities affect trust in a company's brand?

Social media has become an expansive e-commerce tool companies use for promotional purposes. Companies take many approaches to advertising campaigns, but a popular method is incorporating advocacy efforts into their marketing …

Social Media In The Corporate World, Linelle C. Lestrade

Student Theses and Dissertations

This study focuses on the rise of corporate brands on social media and the resulting identity issues. Four marketing and PR professionals were interviewed for this study utilizing oral history as qualitative research method. People were selected for membership based on their networks and reputations as authorities in their respective fields. All the discussions were recorded on Zoom with everyone's consent. All four participants brought varied expertise and experience in social media marketing and management to the discussion. They were picked because their backgrounds fit the study's goals best. Open-ended questions were used to elicit responses to personal experiences, issues, …

Social Media Reactions To Apologies From Public Figures, Brands, And Companies And Its Impact On Reputation, Melissa N. Dolan

Student Theses and Dissertations

Apologies issued by public figures, brands, and companies after a scandal or public perception of wrongdoing are common occurrences that have a significant impact on a brand's overall reputation. The impact on reputation hinges on how apologies are dissected and criticized by audiences on social media, which in turn influences public opinion and perception of the brand, company, or public figure. Furthermore, social media has exacerbated condemnation or support for public apologies, because it provides a platform for public discourse on the matter. Apologies are powerful tools that can be effective if implemented well or can be detrimental to a …

Exploration To Brand Communication On Tiktok, Victoria M. Priola

Student Theses and Dissertations

The purpose of this study was to explore the connection between the video-sharing social media platform TikTok and companies that use it to publish corporate branding content. The research intends to compare TikTok to other social media outlets. The motivation behind this study was fueled by the want to understand where TikTok lands within a company’s social media content planning process. Can TikTok ever become a solid foundation in social media content planning like Facebook, Instagram and Twitter have been? Most of the previous research on TikTok has proven how unique the platform is compared to other social media, but …

The Switch: Understanding The Perception Of African American Linguistic Repertoires, Alyssa Powell

Student Theses and Dissertations

The purpose of this qualitative study is to conduct research to gain knowledge of the perception of African American adults who use standard English and African American Vernacular English or feel that they must code-switch between the two "languages. “The goal is to investigate the attitudes and ideologies that African American Adults have toward AAVE and what role the two "languages" play in their personal identity. This research will obtain a better understanding of how our use of language can influence our self-concept and identity. Cultural influences can influence our language and how we conceptualize who we are and where …

Boycotting Vs. Canceling: Exploring Consumer Activism Against Corporations, Erica Buchman

Student Theses and Dissertations

The purpose of this thesis is to establish the difference between boycotting and canceling a corporation and what compels consumers to act. Consumer activism attempts to hold companies to account when a line, be it arbitrary or rational, is crossed, and these attempts are not always successful. However, when enough social pressure is exerted on a company via boycotting, depending on the wrongful act committed, accountability and change can be possible. I want to determine what some of the factors are that could compel customers to engage in consumer activism or boycott against a corporation and whether a corporation that …