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Full-Text Articles in Communication
Media Frames And Abortion Issue Polarization, Shianne Galuska
Media Frames And Abortion Issue Polarization, Shianne Galuska
Master's Theses
The abortion issue is one of the most polarizing topics within the public and media sphere. How the media chooses to frame the abortion debate may influence public opinion and individual reactions. Specifically, articles that use incongruent abortion frames (pro-life/pro-abortion & anti-abortion/pro-choice) may be contributing to an ingroup versus outgroup mentality by highlighting who is the ingroup and who is the outgroup, thus generating moral disgust and polarization (characterized by anger, bias, and activism) amongst those with opposing views. This study sought to answer whether presenting individuals with an incongruent abortion frame increases anger, bias, and activism (polarization), as well …
Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok
Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok
Master's Theses
This thesis reports a framing study of corporate social responsibility on the Internet. The study explores how Fortune 10 Green Giants frame corporate social responsibility on their websites. The Green Giants are Honda, Continental, Suncor, Tesco, Alcan, PG&E, S.C. Johnson, Goldman Sachs, Swiss Re, and Hewlett-Packard. According to Fortune magazine, these 10 companies have gone beyond what the law requires to operate in an environmentally responsible way. The study is focused on the textual content of these 10 corporation websites. The study involves identification of frames, determination of the most used and the least used frames, and identification of patterns …