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Full-Text Articles in Communication
Systems At Play: The Construction Of International Systems In Social Impact Games, Jorge Albor
Systems At Play: The Construction Of International Systems In Social Impact Games, Jorge Albor
Master's Theses
This thesis explores how game makers conceive of and navigate the intersection between digital systems and real world systems by asking, how can social impact game designers shape procedural rhetoric to effectively address complex real world systems with digital systems? By examining three game case studies, I reach four significant findings regarding player agency, subversive play, design approaches to scale, and game difficulty in regards to systems fluency.
The Viral Fingerprint: A Content Analysis Of Popular Viral Advertisements, Thomas Grant Broadus Ii
The Viral Fingerprint: A Content Analysis Of Popular Viral Advertisements, Thomas Grant Broadus Ii
Master's Theses
This paper presents an analysis of 280 online videos that appeared on the Advertising Age weekly chart of the top ten viral videos of the week; the videos appeared on the chart from March 23rd 2009 to March 9th 2011. The videos were analyzed along four areas of observation including the advertiser characteristics, the formatting characteristics of the video, the messaging strategies of each video, and the level of involvement the product would require for a consumer to make a purchase. Through examining the components of each video, a thread of commonality was revealed. Cumulatively, the dominant themes and characteristics …
Media Convergence At The High School Level: Why Should High School Journalism Classes Use Technology Currently Used By Professional Publications?, Kristine L. Dekat
Media Convergence At The High School Level: Why Should High School Journalism Classes Use Technology Currently Used By Professional Publications?, Kristine L. Dekat
Master's Theses
The digitization of media organizations has brought about changes in both the organization and the practices of journalism, which have resulted in a change in how the news is made. Media convergence has required news organizations to combine online media, broadcast news, and print media to create news stories. This thesis will examine why convergence has become necessary for professional publications and how they are converging. The research includes original research gathered from surveying journalism schools to understand how colleges are preparing students for careers in the professional media. High school journalism programs were also surveyed to identify how high …
Happily Ever After: Construction Of Family In Disney Princess Collection Films, Jennifer Hecht
Happily Ever After: Construction Of Family In Disney Princess Collection Films, Jennifer Hecht
Master's Theses
This thesis examined the role and characterization of family members in Disney princess films. The purpose of this study was to fill gaps in previous research on the Disney princess films by analyzing the themes and collection as a whole, including the newest film in the collection, The Princess and the Frog. Using content analysis, this study identified three variables that were present in every Disney princess film in the collection - nuclear family, love, and appearance. The researcher found little family diversity in terms of types of households, parenting roles, and characterization of family members. Siblings were especially underrepresented. …