Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Communication
Military-Themed Video Games And The Cultivation Of Related Beliefs And Attitudes In Young Adult Males, Greg Blackburn
Military-Themed Video Games And The Cultivation Of Related Beliefs And Attitudes In Young Adult Males, Greg Blackburn
Doctoral Dissertations
Military themed games have been broadly critiqued as ideological vehicles that support western military institutions and militaristic attitudes. At the heart of these critiques is a concern for the potential influence these games may have on their audience, yet little empirical evidence exists to either support or refute that concern. Using cultivation theory as a general framework, this study investigates whether associations between playing military themed video games and military-related thoughts, beliefs, and attitudes can be found in an online, national survey of 410 young adult men. Consistent with cultivation theory’s predictions, significant associations between the use of military themed …
Conceptualizing Television Viewing In The Digital Age: Patterns Of Exposure And The Cultivation Process, Lisa Prince
Conceptualizing Television Viewing In The Digital Age: Patterns Of Exposure And The Cultivation Process, Lisa Prince
Doctoral Dissertations
With an ever-increasing variety of platforms, devices and services to choose from, new media technologies have altered and transformed the television viewing experience. With television more accessible and convenient than ever, viewers are consuming even more content, ensuring that television continues to dominate the cultural landscape. Therefore, it is imperative to understand how television viewing in the current media environment impacts audiences. For more than fifty years, cultivation theory has proven to be an enduring and generative research approach to understanding how exposure to the world of television shapes audiences' views of social reality. However, no cultivation study to date …
Parents’ Television Viewing And The Cultivation Of Materialism Among Families With Young Adult Offspring, Laras Sekarasih
Parents’ Television Viewing And The Cultivation Of Materialism Among Families With Young Adult Offspring, Laras Sekarasih
Doctoral Dissertations
Employing cultivation theory as a guiding framework, and utilizing online survey responses from 303 young adults aged 18 to 25, this study examined how parents’ television viewing cultivates materialism among parents and young adult offspring, as well as offspring’s social comparison and life satisfaction. Path analyses revealed the evidence for intergenerational cultivation through parents’ materialism for the success and happiness dimensions of materialism. For the two dimensions, parents’ general television viewing positively predicts their own materialism, which in turn is positively associated with their children’s materialism. Somewhat differently, the analysis on the centrality dimension of materialism suggest that parents’ general …