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Articles 1 - 11 of 11
Full-Text Articles in Communication
Sunny Days Ahead: Messages During A Pandemic: Creative Strategies And Themes In Health And Wellness Public Service Ads By The Ad Council, Meenakshi Trichur Venkitasubramanian
Sunny Days Ahead: Messages During A Pandemic: Creative Strategies And Themes In Health And Wellness Public Service Ads By The Ad Council, Meenakshi Trichur Venkitasubramanian
Doctoral Dissertations
Public Service Advertising is an essential field of study because of its ability to impact and shape public behavior and community changes. Historically, the advertising industry has come together during the times of world war to form an association, the Ad Council, to help create awareness to the public. Over the past 75 years, the Ad Council has contributed to the various causes by communicating and advertising to encourage better habits and behavior. The Ad Council has collaborated with CDC and COVID Collaborative to communicate the right messages about coronavirus response and COVID-19 vaccine during this pandemic. The purpose of …
A Postfeminist Multimodal Discourse Analysis Of Red Bull Sponsored Female Action Sports Athletes’ Digital Media Representation, Charli Celine Kerns
A Postfeminist Multimodal Discourse Analysis Of Red Bull Sponsored Female Action Sports Athletes’ Digital Media Representation, Charli Celine Kerns
Doctoral Dissertations
This study applies a multimodal discourse analysis to social media content produced by Red Bull Media House. The aim of the research is to determine what postfeminist sensibilities discourses are used and how in the framing of the female action sports athletes the energy drink company sponsors. Specifically, Instagram posts, YouTube videos, and the biographical web pages about the 23 athletes were analyzed using multimodal discourse analysis. The findings revealed that while action sports have the potential to disrupt dominant discourses around femininity in sports contexts, ultimately Red Bull repackaged the discourses into different narratives.
"It's Like Walking On Eggshells": The Lived Experiences Of Workplace Bullying Bystanders In Academia, Jenilee Williams
"It's Like Walking On Eggshells": The Lived Experiences Of Workplace Bullying Bystanders In Academia, Jenilee Williams
Doctoral Dissertations
Over 60 million working adults in the U.S. report bullying experiences (Namie, 2017). However, many organizations fail to actively intervene. Workplace bullying becomes a detrimental process riddled with emotional trauma, confusion, and depleted organizational productivity. Workplace bullying bystanders are pivotal as they impact the trajectory of these issues. Bystanders can either be a target-ally (e.g., offer support or actively intervene), bully-ally (e.g., act as a henchman), or silent-bystander (e.g., ignore the situation). Bystanders contend with their own complex sensemaking processes when witnessing bullying happen to others. Researchers have often examined this role through a post-positivistic lens in the quest to …
“Stick To Sports”: Fan Moral Reasoning Strategies And Subsequent Psychological Well-Being In Response To An Athlete’S Controversial Political Associations, Stephen Warren
Doctoral Dissertations
With athletes actively protesting on and off the court, as well as sports organizations embracing activism efforts like Black Lives Matter, the importance of understanding how sports fans respond to athletes engaging in or being associated with politics is increasing, as well. If part of the draw for watching sports and identifying with teams is the potential to increase psychological health, what happens when fans are presented with political viewpoints within sports that they disagree with? This dissertation uses two studies to explore how fans of the New England Patriots responded to reading an article about a rookie Patriots player …
Aloha Media: Negotiating Kānaka Maoli Representation And Identity In Television, Film, And Music, Colby Y. Miyose
Aloha Media: Negotiating Kānaka Maoli Representation And Identity In Television, Film, And Music, Colby Y. Miyose
Doctoral Dissertations
In her work on research and Indigenous communities, Māori scholar Linda Tuhiwai Smith (1999) points out that academic research is a site of contestation, struggle, and negotiation between the West and Indigenous people, and lays the groundwork for Indigenous researchers to write from a cultural perspective that serves their home community. Hawaiian cultural protocols serve as guidelines for my research. This dissertation, then, is simultaneously a critique of settler colonialism in Hawaiʻi and on screen, and as Foucault (1980) puts it, “an insurrection of subjugated knowledges.” (p.81)—an act of decolonial, Indigenous, and anticolonial thought. In this dissertation I argue that …
In Our Very Blood: The Use Of Social Media In The 2018 West Virginia Teachers' Strike, Everette Scott Sikes
In Our Very Blood: The Use Of Social Media In The 2018 West Virginia Teachers' Strike, Everette Scott Sikes
Doctoral Dissertations
The 2018 West Virginia teachers’ strike exemplifies the changing shape of social movements and events of dissent and protest in the digital age. The use of information communication technologies (ICT) and social media have changed the ways such events develop and unfold. These technologies offer new tools for organizing and strategizing, for generating large numbers of participants, and for communicating crucial information while reducing temporal and spatial barriers. The teachers’ strike presents an opportunity to increase our understandings of these issues and to widen the scope of research in the field of information sciences to include the impact of ICTs …
Emerging Adults’ Experiences As Receivers Of Sexually Transmitted Infection Disclosures From Sexual Partners: A Three-Part Examination, Kayley D. Mcmahan
Emerging Adults’ Experiences As Receivers Of Sexually Transmitted Infection Disclosures From Sexual Partners: A Three-Part Examination, Kayley D. Mcmahan
Doctoral Dissertations
Each year in the United States, over 20 million cases of sexually transmitted infections (STIs) are diagnosed, mostly among those in the developmental period of emerging adulthood (ages 18-29). Research on STI disclosure to romantic and sexual partners has increased over the last two decades, but this research has (a) generally lacked a developmental and theoretical focus, (b) not examined disclosure recipients, and (c) not been systematically and critically synthesized. To address these limitations, I conducted a three-part examination. First, I systematically reviewed the STI disclosure literature and summarized findings, critical limitations, and future research and intervention directions. Next, I …
The Issues Management Process In Nonprofit Organizations, Andrew B. Brown
The Issues Management Process In Nonprofit Organizations, Andrew B. Brown
Doctoral Dissertations
Issues management concepts and processes have been traditionally studied within corporate contexts. Using the tools and best practices of the qualitative paradigm, this dissertation explores the extension of issues management into the nonprofit context through the multi-vocality of nonprofit executives, managers, and board members. The findings suggest that these nonprofit decision makers are employing an abbreviated issues-management process, that nonprofit executives are acting as issues gatekeepers, that nonprofit decision makers value issues management as a tool for integrated public relations and future crisis avoidance, and that nonprofit decision makers approach social issues divergently based on age and experience. The findings …
Communicating Distant Suffering Through The Camera Lens: A Study Of Ap News Images Of The Syrian Civil War, Xu Zhang
Doctoral Dissertations
This dissertation examined The Associated Press (AP) news photographs of civilian suffering in the Syrian civil war using a visual framing approach. By doing a quantitative content analysis on 1,309 AP news images of suffering civilians and refugees, this study revealed that at a denotative level of visual framing, Daily Life, Rescue/Recovery, Human Reaction to Suffering, Journey, and Celebrity Visit were the five most prominent themes in AP visual coverage of humanitarian issues caused by the Syrian civil conflict. A qualitative semiotic analysis was further conducted based on the results from the content analysis …
Makerspace Models And Organizational Policies For Technological Inclusion, Christine Olson
Makerspace Models And Organizational Policies For Technological Inclusion, Christine Olson
Doctoral Dissertations
In the early part of the 21st Century, discourses about the “Creative Economy” rose to prominence resulting in educational, economic, and policy initiatives supporting what became known generically as “makerspaces.” As interdisciplinary sites where arts, technology, design, and entrepreneurship meet, makerspaces were heralded as transformational organizational models for learning and innovation. This dissertation explores the social arrangements opened and foreclosed by makerspaces through ethnographic case studies of how different institutions introduced and adapted makerspace models from 2013-2019. Using a communicative ecology approach (Foth & Hearn, 2007), this study interrogates the structures and practices that shape participant experience of these …
Nation Brand, National Prestige, And The Social Imaginaries Of The Advanced Nation In South Korea, Jung-Yup Lee
Nation Brand, National Prestige, And The Social Imaginaries Of The Advanced Nation In South Korea, Jung-Yup Lee
Doctoral Dissertations
The dissertation focused on how the discourses and institutions of nation branding and public diplomacy reshaped the social imaginary of the nation. Following the trajectory of the nation branding discourse in South Korea in the first fifteen years of the 21st century, I examined different moments of the re-imagining of the nation by multiple agents with regard to nation branding and public diplomacy. Firstly, I examined how the news media played a crucial mediating role in importing and disseminating the globally emerging discourse of nation branding in collaboration with private and public think tanks in the early and mid 2000s. …