Communication Commons^™

Gender And Internet Advertising: Differences In The Ways Males And Females Engage With And Perceive Internet Advertising, Carolynn Anne Mcmahan

Doctoral Dissertations

This paper discusses an examination of the differences in the ways males’ and females’ engage with and perceive Internet advertising. Specifically, commercial Web sites were analyzed to better understand the role of gender within online consumer behavior, its effect on interactivity and advertising effectiveness and the implications for online marketing communications. Gender differences in Internet advertising are first explored by analyzing gender in relation to interactivity. This exploration will be based upon dimensions of consumers’ online behavior, referred to as user processes, and consumers’ beliefs about the interactive communication environment, or user perceptions, in relation to three types of features, …

Framing The Genetic Engineering Debate: An Examination Of Frames And Sources In Local Newspaper Reporting, Catherine Emma Crawley

Doctoral Dissertations

The study contributes to understanding of how a scientific controversy – genetic engineering – is treated in news stories in local newspapers. The findings provide quantitative evidence that local newspaper coverage of genetic engineering issues is framed in diverse and complex ways. Additionally, the analyses reveal that oppositional viewpoints exist in some local newspapers, perhaps more so than in national news. In contrast to studies of biotechnology news content in the national, elite press, this study suggests that a range of voices and interpretations about biotechnology do in fact exist in news media coverage of biotechnology in the United States, …

Indecent Proposals: A Legal Analysis Of ‘Indecency’ Applied To Broadcasting And The Internet, Maria Irene Fontenot

Doctoral Dissertations

The purpose of the dissertation was to analyze indecency policy and identify valid arguments and approaches from which one can find a viable model or approach of content regulation for both broadcast media and the Internet. Broadcast media and the Internet are both under scrutiny by the federal government for increased content regulation; therefore, both media are facing threatened First Amendments rights.

This dissertation explored whether the public interest could be best served through the marketplace approach to content regulation of indecent speech on broadcast radio and television and the Internet. The dissertation explored, compared, and contrasted indecency regulation on …

The Impact Of Gender Frame Sponsorship On The Frame Process In Sport, Christie Morgan Kleinmann

Doctoral Dissertations

Media represent a dominant constructor of reality in today's mediated culture, and frame research has examined this construction, particularly in sport, and concluded that media influence the continuance of hegemonic ideals that devalue women (Carragee & Roefs, 2004; Funkhauser, 1973; Lind & Salo, 2002). Framing's alignment with agenda setting centers on the transfer of frames from agenda to agenda through frame sponsorship and incorporates an examination of power by considering who influences the media agenda (Carragee & Roefs, 2004). A sport gender frame sponsorship analysis revealed the continuance and dominance of negative gender frames in both public relations and media …