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Discourses Of "Cruelty-Free" Consumerism: Peta, The Vegan Society And Examples Of Contemporary Activism, Andrea Springirth Sep 2016

Discourses Of "Cruelty-Free" Consumerism: Peta, The Vegan Society And Examples Of Contemporary Activism, Andrea Springirth

Dissertations, Theses, and Capstone Projects

This paper draws upon the principles of critical discourse analysis in order to examine the production of capitalist and consumerist discourses within contemporary nonhuman animal rights activism. The analysis presents evidence to suggest that the discourses being produced via the websites of People for the Ethical Treatment of Animals (PETA) and The Vegan Society are consistently being constructed through market-centric ideologies that treat activists mainly as middle-class consumers. This paper argues that the consistent presence of neoliberal discourse signals an instructive entanglement with broader sociopolitical issues. Specifically, there are concerns as to how this discourse relates to what is thought …


Occupy Wall Street's Challenge To An American Public Transcript, Christopher Neville Leary Oct 2014

Occupy Wall Street's Challenge To An American Public Transcript, Christopher Neville Leary

Dissertations, Theses, and Capstone Projects

This dissertation examines the rhetoric and discourses of the anti-corporate movement Occupy Wall Street, using frameworks from political ethnography and critical discourse analysis to offer a thick, triangulated description of a single event, Occupy Wall Street's occupation of Zuccotti Park. The study shows how Occupy achieved a disturbing positionality relative to the forces which routinely dominate public discourse and proposes that Occupy's encampment was politically intolerable to the status quo because the movement held the potential to consolidate critical thought and action. Because the "soft" means of re-capturing public consent were weak in 2011 because of the 2008 economic collapse, …