Communication Commons^™

Rare Pride Campaigns: Evaluating Participatory Communication In Conservation Efforts Throughout Indonesia, Lauren Elizabeth Perez

Open Access Theses & Dissertations

Communication scholars who study international development and social change have found that if facilitators of social change hope to find positive, lasting solutions to complex social and environmental issues, they must incorporate more participatory approaches. However, even the practitioners with the most noble intentions oftentimes fall short of facilitating truly participatory practices because their strategies are the product of linear processes for evaluating the change context. In this study, I apply Lennie and Tacchi's (2014) approach to evaluating communication for development in a case study of Pride Campaigns implemented by managers throughout Indonesia who partnered with the conservation non-governmental organization …

A Positive Deviance Inquiry On Communicative Acts And Behaviors That Enable Working Mothers To Breastfeed, Jessica Molinar Munoz

Open Access Theses & Dissertations

The benefits of breastfeeding have been well documented for both mother and child. Breastfeeding provides optimal nutrition for an infant and includes decreased risk for numerous diseases and illnesses. However, there is evidence that when mothers return back to work from maternity leave, they often stop breastfeeding. The present research project utilizes the Positive Deviance approach to find working mothers who have successfully breastfed their children exclusively for six months and to determine what enables these mothers to continue to breastfeed past one year of birth while working full time. The purpose is to understand why some working mothers, who …

Beneath The Kiss: Unearthing The Ideological Underpinnings Of Kay Jewelers Advertisements, Chelsea Nedlyn Hill

Open Access Theses & Dissertations

ABSTRACT

Advertising is a frequently used influential and persuasive means of communication, such as Kay Jewelers, a corporation whose advertising methods have been superficially appealing to a female audience. However, this study sought to investigate the ideological underpinnings associated with Kay Jewelers advertisements, employing an ideological criticism to argue through feminist theory that Kay Jewelers utilizes key elements of heteronormative love as a means to persuade and influence men to purchase their jewelry products. Through this underpinning of heteronormative romance, Kay Jewelers emphasizes the notion that an artifact, like a piece of jewelry, is necessary in order to properly express …