Communication Commons^™

"I March To The Beat Of My Own Drum": A Critical Discourse Analysis On Mediated Construction Of Aaron Rodgers' Covid-19 Vaccination Disclosure, Patrick Crowe

Doctoral Dissertations

The COVID-19 pandemic has brought suffering throughout society and disruption throughout the sports world. In the U.S., there have been politically polarized debates about the best course of action for handling the pandemic, including vaccinations and the appropriateness of other restrictive measures. Amidst the 2021 National Football League (NFL) season, in which the league imposed differing levels of restrictions based on a player’s vaccination status, former MVP and Super Bowl champion Aaron Rodgers tested positive for COVID-19. After his positive test, Rodgers, who had previously claimed he was “immunized” from COVID-19, revealed that his immunization protocol consisted of “alternate” drugs …

Reconciling Self-Censorship: A Qualitative Study Of The Experiences Of University Staff And Administrators, Leigh C. Morales

Doctoral Dissertations

In addition to a global pandemic, the past three years have been marked by racial, social, and political unrest. These circumstances add meaningful context to examine and better understand factors that undermine free expression and contribute to self-censorship among university staff and administrators. To date, few studies have holistically explored the unique experiences of university staff and administrators with self-censorship and how this phenomenon affects their experience on college and university campuses. Understanding why staff and administrators choose to self-censor may allow for a deeper discussion about speech climate and the degree to which colleges and universities implement and uphold …

University Students’ Perspectives Of Visual-Based Cyberbullying On Instagram, Li-Min Huang

Doctoral Dissertations

Researchers have been investigating the cyberbullying phenomenon since the early 21st century. There is a substantial body of cyberbullying studies focused on text-based formats. However, studies revealed that visual-based social media platforms are more powerful than text-based platforms in affecting people’s emotions, causing significant psychological impact. Young adults ages 18-29 use visual-based social media heavily in their daily lives; therefore, visual cyberbullying on various sites has become a critical issue for this generation. Yet, the majority of existing cyberbullying studies focused on age groups under 18. The studies that did investigate this phenomenon among young adults focused mainly on text-based …

We're All Friends Here: Examining Transparasocial Interaction On Twitch And Its Effects On Strategic Communications, Alexander Edward Carter

Doctoral Dissertations

In this paper, the author examines advertising on the video game live streaming platform, Twitch. Using a 2 (presence/absence of Transparasocial Interaction) x 2 (presence/absence of self-disclosure by the streamer), this study seeks to gain a better understanding of community perceptions of influencers, and advertising on the Twitch platform, a subject that is only recently becoming a topic of interest for advertising scholars.

Patterns Of Receptivity To The Influence Tactic Of Pseudo-Reasoning, Dennis Neal Mccarty

Doctoral Dissertations

The “bullshit” construct used within social influence involves presenting ambiguous message content as an ersatz substitute for missing reasoning. This pseudo-reasoning combines with clearer source or affect cues that drive the target toward a desired conclusion. Bullshit receptivity (BSR) has presented a popular focus of research, especially considering the use of pseudo-reasoning within viral disinformation (Van Bavel et al, 2020). Most BSR research has involved non-experimental correlational tests with trait-like, individual cognitive variables, their explanation of BSR’s cause remaining limited and inconsistent (Pennycook et al, 2015). However, influence tactics employing bullshit commonly derive their effects from fulfilling targets’ motivated needs …

Sexual Harassment As A Narrative Contest, Christine Vossler

Doctoral Dissertations

This dissertation examines how stories shape both the perpetration of sexual harassment and the experiences of victims during and after sexual harassment. During and after the experience of sexual harassment, a narrative contest transpires between the harasser, victim, and others who contribute to the contest by engaging in the formal and informal conversations that follow known experiences of harassment in the workplace. I analyze 22 public statements, interviews, and investigative reports, including statements from men accused of sexual harassment, women who were sexually harassed, and bystanders. A narrative framework, including concepts of narrative believability and story credibility, is used to …

Sunny Days Ahead: Messages During A Pandemic: Creative Strategies And Themes In Health And Wellness Public Service Ads By The Ad Council, Meenakshi Trichur Venkitasubramanian

Doctoral Dissertations

Public Service Advertising is an essential field of study because of its ability to impact and shape public behavior and community changes. Historically, the advertising industry has come together during the times of world war to form an association, the Ad Council, to help create awareness to the public. Over the past 75 years, the Ad Council has contributed to the various causes by communicating and advertising to encourage better habits and behavior. The Ad Council has collaborated with CDC and COVID Collaborative to communicate the right messages about coronavirus response and COVID-19 vaccine during this pandemic. The purpose of …

A Postfeminist Multimodal Discourse Analysis Of Red Bull Sponsored Female Action Sports Athletes’ Digital Media Representation, Charli Celine Kerns

Doctoral Dissertations

This study applies a multimodal discourse analysis to social media content produced by Red Bull Media House. The aim of the research is to determine what postfeminist sensibilities discourses are used and how in the framing of the female action sports athletes the energy drink company sponsors. Specifically, Instagram posts, YouTube videos, and the biographical web pages about the 23 athletes were analyzed using multimodal discourse analysis. The findings revealed that while action sports have the potential to disrupt dominant discourses around femininity in sports contexts, ultimately Red Bull repackaged the discourses into different narratives.

"It's Like Walking On Eggshells": The Lived Experiences Of Workplace Bullying Bystanders In Academia, Jenilee Williams

Doctoral Dissertations

Over 60 million working adults in the U.S. report bullying experiences (Namie, 2017). However, many organizations fail to actively intervene. Workplace bullying becomes a detrimental process riddled with emotional trauma, confusion, and depleted organizational productivity. Workplace bullying bystanders are pivotal as they impact the trajectory of these issues. Bystanders can either be a target-ally (e.g., offer support or actively intervene), bully-ally (e.g., act as a henchman), or silent-bystander (e.g., ignore the situation). Bystanders contend with their own complex sensemaking processes when witnessing bullying happen to others. Researchers have often examined this role through a post-positivistic lens in the quest to …

In Our Very Blood: The Use Of Social Media In The 2018 West Virginia Teachers' Strike, Everette Scott Sikes

Doctoral Dissertations

The 2018 West Virginia teachers’ strike exemplifies the changing shape of social movements and events of dissent and protest in the digital age. The use of information communication technologies (ICT) and social media have changed the ways such events develop and unfold. These technologies offer new tools for organizing and strategizing, for generating large numbers of participants, and for communicating crucial information while reducing temporal and spatial barriers. The teachers’ strike presents an opportunity to increase our understandings of these issues and to widen the scope of research in the field of information sciences to include the impact of ICTs …

Emerging Adults’ Experiences As Receivers Of Sexually Transmitted Infection Disclosures From Sexual Partners: A Three-Part Examination, Kayley D. Mcmahan

Doctoral Dissertations

Each year in the United States, over 20 million cases of sexually transmitted infections (STIs) are diagnosed, mostly among those in the developmental period of emerging adulthood (ages 18-29). Research on STI disclosure to romantic and sexual partners has increased over the last two decades, but this research has (a) generally lacked a developmental and theoretical focus, (b) not examined disclosure recipients, and (c) not been systematically and critically synthesized. To address these limitations, I conducted a three-part examination. First, I systematically reviewed the STI disclosure literature and summarized findings, critical limitations, and future research and intervention directions. Next, I …

The Issues Management Process In Nonprofit Organizations, Andrew B. Brown

Doctoral Dissertations

Issues management concepts and processes have been traditionally studied within corporate contexts. Using the tools and best practices of the qualitative paradigm, this dissertation explores the extension of issues management into the nonprofit context through the multi-vocality of nonprofit executives, managers, and board members. The findings suggest that these nonprofit decision makers are employing an abbreviated issues-management process, that nonprofit executives are acting as issues gatekeepers, that nonprofit decision makers value issues management as a tool for integrated public relations and future crisis avoidance, and that nonprofit decision makers approach social issues divergently based on age and experience. The findings …

Communicating Distant Suffering Through The Camera Lens: A Study Of Ap News Images Of The Syrian Civil War, Xu Zhang

Doctoral Dissertations

This dissertation examined The Associated Press (AP) news photographs of civilian suffering in the Syrian civil war using a visual framing approach. By doing a quantitative content analysis on 1,309 AP news images of suffering civilians and refugees, this study revealed that at a denotative level of visual framing, Daily Life, Rescue/Recovery, Human Reaction to Suffering, Journey, and Celebrity Visit were the five most prominent themes in AP visual coverage of humanitarian issues caused by the Syrian civil conflict. A qualitative semiotic analysis was further conducted based on the results from the content analysis …

Politeness Theory: Compliance And Paralinguistic Cooperation, Jamie Jacqueline Osborn

Doctoral Dissertations

Abstract

This manuscript is comprised of three research studies focused on politeness, shame, and cooperation. Study one is a pretest to develop stimuli for the subsequent experiment. The stimuli are comprised of messages that vary by both the type and degree of politeness. There are two types of politeness: regard for another’s identity and regard another’s independence (autonomy). There are also two degrees of politeness: presence and absence of regard. Presence of regard is considered politeness and absence of regard is considered impoliteness. This creates four conditions: identity politeness, autonomy politeness, identity impoliteness, and autonomy impoliteness. This study included exemplars …

Becoming A Mom: Intersectionality And Fashion Consumption For Millennial Latinas And The Role Of Social Media Influencers, Leslie M. Cuevas

Doctoral Dissertations

When it comes to motherhood for women of color, the topic of women empowerment is scarce, and the media mostly portrays Latinas through traditional ethnic stereotypes. The advent of social media has presented women the opportunity to engage in identity formation as they exercise empowerment in choices and self-monitoring online. A good example of this transition in power involves fashion influencers who use their personal influence to change the meaning of motherhood, making it more accessible and realistic to women in general. However, a lack of diversity remains within the influencer industry as white women are the majority. Drawing upon …

Modeling The Consumer Acceptance Of Retail Service Robots, So Young Song

Doctoral Dissertations

This study uses the Computers Are Social Actors (CASA) and domestication theories as the underlying framework of an acceptance model of retail service robots (RSRs). The model illustrates the relationships among facilitators, attitudes toward Human-Robot Interaction (HRI), anxiety toward robots, anticipated service quality, and the acceptance of RSRs. Specifically, the researcher investigates the extent to which the facilitators of usefulness, social capability, the appearance of RSRs, and the attitudes toward HRI affect acceptance and increase the anticipation of service quality. The researcher also tests the inhibiting role of pre-existing anxiety toward robots on the relationship between these facilitators and attitudes …

Exploring Workplace Connections Of Employees With Multiple Role Expectations: Accommodating Communication Behaviors Of Hospital Chaplains, Stephen Spates

Doctoral Dissertations

The purpose of this study was to explore the communication behaviors of hospital chaplains in an effort to understand their workplace role. In the literature, most chaplain recognition related to spiritual interactions and improved health outcomes for patients, which left much information about their workplace lives unknown. This study used interviews with hospital chaplains to explore their communication behaviors. Using communication allowed chaplains to manage roles and uncertainty, build relationships, and handle the paradoxical interactions they encounter at work. The findings revealed that hospital chaplains, who operate as liaisons in their organizations, practiced convergence to accommodate others. They also managed …

The Net Generation At Work: Younger Employees’ Understanding Of Productive/ Counter-Productive Information Across Communication Channels, Whitney Lauren Tipton

Doctoral Dissertations

Organizations are increasingly implored to engage in communicative accommodation based on employees’ generational cohort. While previous research has found generational differences in workplace values, empirical evidence has not supported the popular claim that younger generations prefer more technological communication than their older colleagues. Using media richness theory (MRT), social presence theory (SPT), and channel expansion theory (CET) as a framework, this dissertation analyzes the responses of 382 Net Generation-aged (18-27 years old) participants to questions related to communication channel preference, information type, channel familiarity, and productivity/counter-productivity at work. Significant differences were found between communication channels across five types of common …

Uses And Gratifications Of Digital Media: The Case Of Live Blogs, Mirjana Pantic

Doctoral Dissertations

This dissertation employs a uses and gratification approach to investigate users’ motivations for reading live blogs, their attitudes toward this journalistic format, and participation in live blogging. A survey instrument was utilized in the study to obtain responses from 339 volunteer participants about the ways they use live blogs in the changing media ecosystem. Building upon the argument that new media can gratify a broader set of users’ needs compared with legacy media, the study combined traditional with contemporary gratifications of media to determine what gratifications users seek in live blogs. The study results showed that immediacy, which is a …

‘It’S Not Rocket Science’: Employees’ Lived Experiences And The Essence Of Employee Engagement, Laura Lou Lemon

Doctoral Dissertations

The purpose of this dissertation is to better understand how employees perceive and experience engagement and participate in its meaning-making process. While employee engagement has been primarily explored within the business, the human resources, and management disciplines, public relations research has only recently taken an interest in furthering its understanding.

Within these disciplines, the functional perspective has dominated employee engagement research, which has potentially limited theoretical developments. In response to the current literature being inundated with a rational, functional approach, the following dissertation attempts: (1) to examine employee engagement from an array of organizational voices using phenomenological methods; (2) to …

Understanding Perceptions Of Breast Health In A Southern Appalachian Community, Hannah Leigh Shinault

Doctoral Dissertations

Culture is central to how individuals perceive and understand health. Thus, the Appalachian culture impacts how Appalachian women perceive and maintain breast health. Using information about the broader Appalachian region and the Southern Appalachian sub-region, specifically, as well as the existing body of literature about cancer, culture, and communication theory, this qualitative study describes breast health from the point of view of women and health information providers in this region in order to better communicate about breast health maintenance practices.

Results from this study will allow individuals working with breast cancer patients and prevention to better understand how cultural identity …

Purchase Decision Type Influences On Consumers’ Reliance: Brand-Related User-Generated Content, Hyuk Jun Cheong

Doctoral Dissertations

Consumers use brand-related user-generated content (UGC), such as online consumer reviews, for their pre-purchase information seeking. However, previous research on consumer information seeking has scarcely explored how purchase situations and product type influence consumers’ use of brand-related UGC. The purpose of this dissertation is to shed light on this area of research. In the first part of the study, Vaughn’s (1980; 1986) Foote, Cone, and Belding (FCB) grid, a popular product classification theory in advertising and consumer research, was updated based on a set of online surveys (N=1,104) that measured three purchase dimensions [i.e., purchase decision involvement (PDI), think/feel purchase, …

The On-Screen Water Cooler: Effects Of Televised User-Generated Comments On Cognitive Processing, Social Presence, And Viewing Experience., Jaclyn Ann Cameron

Doctoral Dissertations

Social television combines traditional television viewing and interactions with social media to create a phenomenon that connects otherwise autonomous viewers through a shared viewing experience. This dissertation explores one type of social television: on-screen user-generated comments. Although the practice spans multiple television genres, little is known about its effect on viewers’ cognitive processing of the media, perceptions of the social presence of other viewers, or the viewers’ experience of the media. Two experimental studies explored the effects of on-screen user-generated comments on cognitive processing of the media message, the effect of manipulating the content of on-screen user-generated comments and individual …

Development And Validation Of A Crisis Self-Efficacy Scale, Sejin Park

Doctoral Dissertations

This study develops a valid and reliable self-efficacy scale specific to the crisis context. The rationale for developing the scale is first to provide a tool for crisis communication researchers to better understand behavioral aspects of crisis. Second, as people have different levels of crisis self-efficacy, it is difficult for crisis managers to develop audience-specific messages and create crisis preparedness programs. A crisis self-efficacy scale enables crisis managers to develop more effective message strategies to protect publics and minimize crisis damage. The scale also provides practitioners a useful longitudinal index of progress in crisis preparedness programs to track changes in …

Proactive Communication: An Investigation Of Employee Reactions To Organizational Communication Problems, Katie Marie Reno

Doctoral Dissertations

This study explored how employees proactively responded to perceived communication problems and what employees considered when proactively responding. The study utilized semi-structured interviews to gather data, resulting in 15 interviews. The interviews were transcribed yielding 130 single-spaced pages of data. Template analysis was used to code the data for themes. This analysis was chosen because it allowed the researcher to utilize previously established literature to develop a codebook, which could then be modified on the data.

The findings demonstrate that employees will enact many types of proactive behavior to correct perceived communication problems in an organization. Findings also demonstrated that …

Experiences Of Newly Licensed Registered Nurses Who Stay In Their First Jobs, Lisa D. Kirkland

Doctoral Dissertations

Most newly licensed registered nurses go to work in acute care hospitals, which means they enter an increasingly complex healthcare environment where they experience staffing shortages, high nurse-patient ratios, and workplace violence. The purpose of this study is to attempt to understand the experiences of newly licensed registered nurses who have endured the early years of bedside hospital nursing and continue to work in their first nursing job. The existential phenomenological philosophy of Merleau-Ponty serves as the guiding framework for this qualitative research study. Following IRB approval, criterion and snowball sampling were used to recruit newly licensed registered nurses who …

Russian Anti-Americanism, Public Opinion And The Impact Of The State-Controlled Mass Media, Natalie Manaeva Rice

Doctoral Dissertations

From 2011 to 2015, a rise in anti-Americanism was strongly reflected in Russian public opinion during President Vladimir Putin’s third term. The study examined the phenomenon of anti-Americanism in Russia and the role of state-controlled mass media in promoting anti-American attitudes. Statistical analysis of polls conducted in Russia by the Pew Research Center in 2012 demonstrated that anti-Americanism in Russian society should not be treated as a monolithic phenomenon. A segment of the Russian populace held a strong and deep-seated anti-American ideological bias that affected its perception of everything related to the United States. Other sentiments, however, fit a more …

Dimensions Of Access To Traceability Information For Us Beef Cattle Producers: Merging Information Frameworks For Assessment And Visualization Of State Web-Based Resources In An Effort To Strengthen National Security Connections Between Government And Cattle Farming Operations, Reid Isaac Boehm

Doctoral Dissertations

US consumers eat a lot of beef. The nation’s beef cattle production industry is a multi-faceted, complex supply chain which makes it an area rich for discussion about information practices, yet vulnerable to problems such as disease and terrorist attack. This research looks at cattle identification and traceability information resources that are accessible to beef cattle producers through two web channels: the state cooperative Extension website and the state Department of Agriculture website. This is a state by state content analysis of all fifty states to look at the topics, types, formats, quality, and interactivity of the available resources. By …

An Exploration Of The Relationships Among Faculty Verbal Messages, College Student Identities, And Student Outcomes, Michelle Epstein Garland

Doctoral Dissertations

This project explores the interrelationships of college student identities, faculty verbal messages, and student outcomes (learner empowerment and learning indicators). To this aim, studies were completed to develop and test new measures, create and test models, and develop an adapted theoretical perspective for identity research. First, traditional approaches to identity in combination with Hecht’s (1993) Communication Theory of Identity were explored and adapted as a basis for the creation of Interactional Theory of Identity (ITI). Second, two measures, College Student Identity scale and Faculty Verbal Messages scale, were developed and tested through factor analysis and revised. Third, the interrelationships between …

An Exploratory Study Of The Presence And Direction Of Agenda-Setting Effects Between Leading U.S. Foreign Policy Think Tanks And U.S. Newspapers, Dzmitry Yuran

Doctoral Dissertations

This dissertation explores the roles news media and think tanks play in U.S. foreign policy in an analysis of their possible effects on each other’s agendas. In an analysis of salience of, or attention to, multiple countries over time in coverage from leading U.S. newspapers, The New York Times and Washington Post, and in published online materials from leading U.S. foreign policy think tanks, Brookings Institution and Carnegie Endowment for International Peace, the research looks at the presence, direction, and strength of agenda-setting effects in the construction of news agendas and attention foci of think tanks. Findings suggest that the …