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Articles 1 - 14 of 14
Full-Text Articles in Communication
Online Instructional Clarity: A Phenomenological Study Of Students’ Experiences, Erin Cathleen Bryan Sutliff
Online Instructional Clarity: A Phenomenological Study Of Students’ Experiences, Erin Cathleen Bryan Sutliff
USF Tampa Graduate Theses and Dissertations
This study was a phenomenological exploration of five undergraduate students’ experiences with clear and unclear instructors in online courses at a large southeastern research university. The specific aim was to privilege the voices of undergraduate students about their experiences communicating with their online instructors, particularly with regard to their instructors’ clarity (or lack thereof), and analyze the essence of their experiences using an interpretivist, and specifically, phenomenological perspective. The research was envisioned to address gaps in the instructional clarity literature as well as to respond to calls within both the online learning and the instructional communication literature to explore instructor …
Online Instructional Clarity: A Phenomenological Study Of Students’ Experiences, Erin Cathleen Bryan Sutliff
Online Instructional Clarity: A Phenomenological Study Of Students’ Experiences, Erin Cathleen Bryan Sutliff
USF Tampa Graduate Theses and Dissertations
This study was a phenomenological exploration of five undergraduate students’ experiences with clear and unclear instructors in online courses at a large southeastern research university. The specific aim was to privilege the voices of undergraduate students about their experiences communicating with their online instructors, particularly with regard to their instructors’ clarity (or lack thereof), and analyze the essence of their experiences using an interpretivist, and specifically, phenomenological perspective. The research was envisioned to address gaps in the instructional clarity literature as well as to respond to calls within both the online learning and the instructional communication literature to explore instructor …
Human Vs Machine: Hyper-Realistic Avatars And Their Efficacy As A Communication Channel, Jill S. Schiefelbein
Human Vs Machine: Hyper-Realistic Avatars And Their Efficacy As A Communication Channel, Jill S. Schiefelbein
USF Tampa Graduate Theses and Dissertations
Hyper-realistic avatars (HRAs), a form of synthetic media, are custom-created digital embodiments of a human, created by capturing and combining that person’s video and vocal likeness. This is the first known study of the efficacy of videos delivered by hyper-realistic avatars as a communication channel in comparison to videos delivered by their human counterparts. An experiment testing how information retention, engagement, and trust vary between viewers of videos delivered by a real human, videos delivered by the HRA representing that same human, and videos delivered by the HRA that discloses to viewers that it is a hyper-realistic avatar is presented. …
Human Vs Machine: Hyper-Realistic Avatars And Their Efficacy As A Communication Channel, Jill S. Schiefelbein
Human Vs Machine: Hyper-Realistic Avatars And Their Efficacy As A Communication Channel, Jill S. Schiefelbein
USF Tampa Graduate Theses and Dissertations
Hyper-realistic avatars (HRAs), a form of synthetic media, are custom-created digital embodiments of a human, created by capturing and combining that person’s video and vocal likeness. This is the first known study of the efficacy of videos delivered by hyper-realistic avatars as a communication channel in comparison to videos delivered by their human counterparts. An experiment testing how information retention, engagement, and trust vary between viewers of videos delivered by a real human, videos delivered by the HRA representing that same human, and videos delivered by the HRA that discloses to viewers that it is a hyper-realistic avatar is presented. …
An Experimental Analysis Of The Effect Of Crisis Response Message Strategies On Consumer Emotions, Perceptual Beliefs And Intended Behavior, Valentina Ahumada
An Experimental Analysis Of The Effect Of Crisis Response Message Strategies On Consumer Emotions, Perceptual Beliefs And Intended Behavior, Valentina Ahumada
USF Tampa Graduate Theses and Dissertations
This study investigates the different dynamics of consumer responses to crisis communication strategies employed by businesses during challenging situations. Focusing on emotions, attitudes, and behavioral intentions, the research explores the impact of denial, diminish, and apology crisis messages on consumers. Drawing on a comprehensive analysis of a crisis scenario, the study illuminates the intricate relationship between these strategies and consumer emotions such as anger, disgust, sadness, and happiness. The findings reveal nuanced patterns, demonstrating that while denial messages evoke strong negative emotions and unfavorable attitudes, diminish messages, when perceived as deflecting blame, can lead to mixed emotional responses and ambiguous …
An Experimental Analysis Of The Effect Of Crisis Response Message Strategies On Consumer Emotions, Perceptual Beliefs And Intended Behavior, Valentina Ahumada
An Experimental Analysis Of The Effect Of Crisis Response Message Strategies On Consumer Emotions, Perceptual Beliefs And Intended Behavior, Valentina Ahumada
USF Tampa Graduate Theses and Dissertations
This study investigates the different dynamics of consumer responses to crisis communication strategies employed by businesses during challenging situations. Focusing on emotions, attitudes, and behavioral intentions, the research explores the impact of denial, diminish, and apology crisis messages on consumers. Drawing on a comprehensive analysis of a crisis scenario, the study illuminates the intricate relationship between these strategies and consumer emotions such as anger, disgust, sadness, and happiness. The findings reveal nuanced patterns, demonstrating that while denial messages evoke strong negative emotions and unfavorable attitudes, diminish messages, when perceived as deflecting blame, can lead to mixed emotional responses and ambiguous …
Online News Portrayal During The Covid-19 Health Crisis And Journalism's Role In Misinformation In The U.S., Michou Ducilon
Online News Portrayal During The Covid-19 Health Crisis And Journalism's Role In Misinformation In The U.S., Michou Ducilon
USF Tampa Graduate Theses and Dissertations
The COVID-19 pandemic has brought a wealth of new information regarding the virus's origin and treatment. Regrettably, the vast amount of online information has resulted in the proliferation of misinformation, as the World Health Organization reported. To investigate whether journalists may have contributed to this problem, a qualitative analysis was conducted on 15 news articles from top-tier media outlets. Using NVivo software, the articles were analyzed to identify linguistic words and visuals that fell into coding categories based on Behrendt's (2008) contextual analysis for evaluating text. Each article was then coded again to identify common themes. During this process, new …
Online News Portrayal During The Covid-19 Health Crisis And Journalism's Role In Misinformation In The U.S., Michou Ducilon
Online News Portrayal During The Covid-19 Health Crisis And Journalism's Role In Misinformation In The U.S., Michou Ducilon
USF Tampa Graduate Theses and Dissertations
The COVID-19 pandemic has brought a wealth of new information regarding the virus's origin and treatment. Regrettably, the vast amount of online information has resulted in the proliferation of misinformation, as the World Health Organization reported. To investigate whether journalists may have contributed to this problem, a qualitative analysis was conducted on 15 news articles from top-tier media outlets. Using NVivo software, the articles were analyzed to identify linguistic words and visuals that fell into coding categories based on Behrendt's (2008) contextual analysis for evaluating text. Each article was then coded again to identify common themes. During this process, new …
Communicating For Success: The Importance Of Fairness In Pre-Merger Communication, Correy Retzloff
Communicating For Success: The Importance Of Fairness In Pre-Merger Communication, Correy Retzloff
USF Tampa Graduate Theses and Dissertations
This phenomenological study explores the complexities and influences of pre-merger communication on M&A outcomes from a stakeholder perspective, using the Fair Process Theoretical Framework. The study identified the following six key themes related to pre-merger communication broken down into two distinct categories: important aspects to employees, which include Open and Honest Communication, Engagement and Clarity, Participation and Collaboration, and best practices managers can implement, such as Undertake Fair and Engaging Communication, Prioritize Strategic and Cultural Communication, Ensure Effective and Compliant Communication. The study also found that effective pre-merger communication can positively influence perceptions of fairness in the merging process. These …
Consumer Purchase Intent In Opinion Leader Live Streaming, Jihong Huo
Consumer Purchase Intent In Opinion Leader Live Streaming, Jihong Huo
USF Tampa Graduate Theses and Dissertations
The COVID-19 prompted the live-streaming industry to become popular, and live streaming by opinion leaders became a new way of shopping. In live-streaming by opinion leaders, the time from understanding the product to completing the purchase behavior is short; opinion leaders, in turn, use live-streaming to boost sales and personal exposure. Despite the popularity of opinion leaders' live consumption, there are still relatively few studies on it. Therefore, this paper will study what factors promote consumers' purchase intention during the live streaming of opinion leaders.Using the Stimulus-Organism-Response Model (SOR) as a theoretical framework, this paper uses a quantitative research approach …
Advocating For Diversity, Equity, And Inclusion: A Study Of The Nhl’S #Hockeyisforeveryone Campaign On Twitter, Jessica Martinez
Advocating For Diversity, Equity, And Inclusion: A Study Of The Nhl’S #Hockeyisforeveryone Campaign On Twitter, Jessica Martinez
USF Tampa Graduate Theses and Dissertations
With more than 6.8 million followers on Twitter (as of Feb. 2023), the National Hockey League (NHL) has a large platform that has the potential to influence societal change not only in the United States and Canada, but also globally. This study aims to understand how corporate social responsibility initiatives pair with diversity, equity, and inclusion (DEI) programs. Furthermore, this research seeks to understand how organizations communicate these messages with their publics through social media. This study specifically examines news frames and charity support behaviors implemented by the NHL in messages about its DEI campaign, “Hockey Is For Everyone,” and …
How The Taiwanese Podcast Bailingguo News Framed The 2019 Hong Kong Movement: A Framing Analysis Of The Anti-Extradition Law Amendment Bill, Yu-Fei Chiu
USF Tampa Graduate Theses and Dissertations
Nowadays, people can access different types of media to get information. Podcast is one of them and became more popular in recent years. In Hong Kong, the anti-Extradition Law Amendment Bill movement took place in 2019. In this research, we are looking for the frames that Kylie and Ken as the hosts of the Taiwanese podcast - Bailingguo News used when they talked about the movement. The researcher applied framing theory to conduct this study, using textual analysis to analyze five episodes that mentioned the movement on Hong Kong from Bailingguo News. The researcher extracts the themes in the podcasters' …
Hiv Stalks Bodies Like Mine: An Autoethnography Of Self-Disclosure, Stigmatized Identity, And (In)Visibility In Queer Lived Experience, Steven Ryder
USF Tampa Graduate Theses and Dissertations
This dissertation examines self-disclosure of Human Immunodeficiency Virus (HIV) status within the context of communication between long-standing friends. For the purposes of my study, I define this type of friendship as those who have known me for at least two years and with whom I communicate regularly. These are friends who tend to know a variety of personal details about me, ranging from superficial to private and trivial to essential. I use autoethnography to ground the study in my lived experience. By doing so, I present intimate accounts of my communication with others across my lifespan to function as background …
What On Earth Are We Doing (?): A Field-Wide Exploration Of Design Courses In Tpc, Jessica L. Griffith
What On Earth Are We Doing (?): A Field-Wide Exploration Of Design Courses In Tpc, Jessica L. Griffith
USF Tampa Graduate Theses and Dissertations
This study explores design related courses within the field of Technical and Professional Communication (TPC) to uncover programmatic trends in undergraduate courses at a field wide level. This applied study uses a mixed methods approach to understand the following questions: what do the range of design courses look like in the field of TPC, how are these courses taught, and what would an effective design course look like? To answer these questions, this study uses a mix of three types of data: (1) institutional data on courses, (2) interviews with faculty and administrators who have taught (or are currently teaching) …