Communication Commons^™

Analyzing The Effects Of Preprimary Broadcast Media On Presidential Nominations From 1980-2016, Jarred Ralston Cuellar

Graduate Theses and Dissertations

This study attempts to discover if broadcast media released during the preprimary period has an effect on the Presidential nomination process, and if so in what way? Several OLS regression models, based on Randall Adkins and Andrew Dowdle’s Presidential nomination forecasting models, were created as an attempt to not only find a statistically significant effect between broadcast media and aggregate vote percentage, but also in an effort to create more effective forecasts. I have drawn my sample from every open nomination race dating back to 1980, and used both cable and network broadcasting sources. I have covered not only the …

Employees Communicating Within Transportation And Logistics Organizations: What Studying Stress And Acts Of Incivility In The Workplace Reveals About The Industry, Elizabeth Munyak Smith

Graduate Theses and Dissertations

This thesis project investigates the relationship of workplace stress and workplace incivility in the context of transportation and logistics organizations. Informal, one-on-one interviews with transportation and logistics operations office employees are conducted to answer this study’s research questions that examine the commonality, perceived norms, and perceived emotional and physical effects of workplace incivility in response to stress within the transportation and logistics workplace. Using grounded theory analysis, it is revealed that acts of incivility amongst transportation and logistics operations office employees communicate the conflict occurring at the industry, organization, and workplace levels of the transportation and logistics industry. The ultimate …

551 And Counting: An Insight Into The Show "One Whirled View", Craig Matthew Pasquinzo

Graduate Theses and Dissertations

The documentary film 551 and Counting: An Insight into the Show “One Whirled View” takes a contemplative look at the public access show "One Whirled View" and its creators. "One Whirled View" has aired locally on public access television in Fayetteville, Arkansas for the past twenty-four years. The show was created by Roger Henry and Dan Vega, two eclectic friends that share a similar view of current news. This twenty-four minute film includes interviews with both Roger Henry and Dan Vega. Other interviews with Joel Hirsch, Dr. Sidney Burris, Richard Drake, and Dan Robinson help to substantiate information and give …

Making A Gender Transition In Northwest Arkansas: Issues Of Access And Civil Rights In The Health Care System, April Michele Wallace

Graduate Theses and Dissertations

The transgender population in Northwest Arkansas has difficulty in finding quality, accessible healthcare for gender transition-related procedures and for basic medical needs as well. These difficulties stem in part from a complex combination of discrimination, lack of information and training for proper treatment and care. This study takes a look at what is and isn’t available to transgender people in Northwest Arkansas and why they travel to other states and countries to seek healthcare.

On The Air, On The Hill: The Story Of Radio At The University Of Arkansas, Blake Ryan Sutton

Graduate Theses and Dissertations

On the Air, On the Hill: The Story of Radio at the University of Arkansas is a film about the past, present, and future of radio on campus at the U of A. From the original campus station KFMQ in 1924, to the present day student station KXUA and the region’s NPR affiliate KUAF, the film explores not only the rich history of radio at the U of A, but also what the future holds for campus radio in the face of an ever-changing media landscape. The film draws from interviews with Fayetteville historians, as well as the major players …

A Content Analysis Of Advertising On Children’S Television Networks, Demarius Davis

Graduate Theses and Dissertations

This content analysis study on licensed characters in advertising collected data in summer 2015 from three children’s cable networks: Cartoon Network, Disney Channel and Nickelodeon. Using Social cognitive theory and based on past research (Barcus, 1975; Atkin, 1976; Calcott & Lee, 1994; Stitt & Kunkel, 2008; LoDolce et al., 2013; Castonguay et al., 2013), the study examined whether the use of licensed characters and emotional appeals varied in advertising for healthy or unhealthy foods, mass media genre and the character’s gender. The study found licensed characters are more likely to be used to promote unhealthy foods, originate from movies and …

Incorporating A New Class Of Uncertainty In Disaster Relief Logistics Planning, Emre Kirac

Graduate Theses and Dissertations

In recent years, there has been a growing interest among emergency managers in using Social data in disaster response planning. However, the trustworthiness and reliability of posted information are two of the most significant concerns, because much of the user-generated data is initially not verified. Therefore, a key tradeoff exists for emergency managers when considering whether to incorporate Social data in disaster planning efforts. By considering Social data, a larger number of needs can be identified in a shorter amount of time, potentially enabling a faster response and satisfying a class of demand that might not otherwise be discovered. However, …

Leveling The Playing Field? A Content Analysis Of Espn.Com And Espnw.Com’S Online Coverage, Rachael Caldwell

Graduate Theses and Dissertations

The purpose of this exploratory study was to compare sports coverage provided by the male-centric website ESPN.com and its affiliated female-centric website ESPNW.com. The amount and type of coverage provided for female athletes was the primary focus of this study. Results suggest that ESPNW.com provides an outlet for increased coverage of women’s sports, but the type of coverage provided to female athletes is not equivalent to that of their male counterparts. These results supported findings in previous studies on mass media coverage of women’s sports, specifically coverage on the emerging field of Internet coverage.

The Effect Of Face-To-Face Versus Computer-Mediated Communication On Interpersonal Outcomes In Getting-Acquainted Situations, Nicole Rae Brandon

Graduate Theses and Dissertations

People use technology more today than ever before to self-disclose and form new relationships with others. Successful relationship development is often marked by the presence of positive interpersonal outcomes (i.e., closeness and liking). However, there is contention regarding whether computer-mediated communication (CMC) is as effective at developing positive interpersonal outcomes compared to face-to-face (FtF) communication. CMC is often considered subpar due to the lack of nonverbal cues that can be expressed. Two studies were designed to 1) compare the effect of FtF and CMC platform self-disclosures on closeness and liking in zero-acquaintance situations and 2) explore mediators that might explain …

Ironman: The Gordon Haller Story, Jacqueline Marie Antoinette Grajeda

Graduate Theses and Dissertations

The documentary film Ironman: The Gordon Haller Story takes a look at an ordinary man who accomplished the extraordinary feat of winning the first Ironman triathlon in 1978. Gordon Haller was born and raised in Oregon before a career in the United States Navy took him to Hawaii where he would eventually participate in the first Ironman competition. He is now a programmer analyst for Walmart, living with his wife in Bella Vista, Arkansas. This 26-minute film includes interviews with Haller as well as his wife, a friend and the director of development at the American Diabetes Association where he …

The Perception Of Bias By University Students With Access To An Education In Ethics: A Study Of The University Of Arkansas Walter J. Lemke Department Of Journalism And The Center For Ethics In Journalism, Kristen Coppola

Graduate Theses and Dissertations

The perception of media bias by students with an education in journalism and access to an education in journalism ethics was explored by juxtaposing two political articles covering the results of the 2016 Super Tuesday presidential primaries for both major parties and requesting students at different points in their education careers to rank them on six semantic differential items. Data was also gathered about the students’ knowledge and use of the Center for Ethics in Journalism. The results did not yield any support for previous research asserting that individuals are more inclined to perceive bias in articles with which they …

A Social Marketing Plan For The Lester C. Howick Animal Shelter, Joseph Michael Spiegelhoff

Graduate Theses and Dissertations

The Lester C. Howick Animal Shelter (Howick) is a non-profit organization serving Washington County, Arkansas and the Northwest Arkansas community. This thesis offers Howick a comprehensive Social marketing plan. The goal of the animal shelter is to increase the total number of cats and dogs adopted, increase the total amount of donations, and increase the number of volunteers helping at the facility and various events. In order to accomplish these goals for 2016, a Social marketing plan was developed through research on other non-profit organizations, other animal shelters, communication with the shelter employees, crafting a public service announcement (PSA), and …

Educational Technology And Innovation Capacity In Arkansas Public Schools, Allie Nicole Taylor

Graduate Theses and Dissertations

We all have high hopes for our educational system. As they stress the need for 21st century learning, governments recognize the importance of innovation and creativity in schools and invest resources to develop learning environments that foster these qualities. This thesis adapts Crosling, Nair, and Vaithilingam’s (2015) model to provide a framework for studying factors that contribute to a creative learning ecosystem (intellectual capital development, 21st century literacies, climate for innovation, and integrity of the system), the quality of the educational system, and the system’s innovation capacity. A survey of 126 Arkansas high school teachers, indicates that two variables, student’s …

Why We Follow: Exploring How Culture Shapes Users’ Motivation For Following Sport Organizations On Twitter And Weibo, Bo Li

Graduate Theses and Dissertations

The purpose of this dissertation was to explore how culture shapes Social media users’ usage as they follow sport organizations on two similar microblogging services - Twitter and Weibo. In particular, the study attempted to measure whether Social media users exhibited different usage pattern, points of attachment, and usage motivations within two different cultural environments known as individualism and collectivism.

The Los Angeles Lakers’ Social media followers were selected and invited to participant in this study. There were 839 the Lakers’ Weibo followers and 334 Twitter followers who completed an online survey facilitated on Qualtrics. The results of Multivariate analysis …

Social Learning Remixed: Peer-Based Learning And Social Status In An Online Community Of Practice, Christopher Erin Mikkelson

Graduate Theses and Dissertations

People have engaged in peer-to-peer learning within communities of practice (CoPs) for centuries. Thanks to web 2.0 technology, people in the 21st century can now learn together and enact Social status even if they have never met face-to-face. Online communities of practice have since formed around a wide variety of activities, one of which is remixing. Remixing is defined as combining or editing existing materials to produce something new, but leaving each part recognizable as a separate entity. Remixing has recently been recognized as form of digital literacy because users must understand each component to make a good remix. Much …

Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith

Graduate Theses and Dissertations

This study examined gender representation and occupational portrayals on primetime television, in order to determine if gender-role stereotypes are still present throughout programming, and what progress, if any, has been made in comparison to previous studies. A content analysis was done on primetime programming airing during the fall of 2013 on ABC, CBS, NBC, Fox, and the CW, and analyzed gender, major and minor character, genre, occupation, and marital status. The findings of this study reveal that women are still underrepresented on-screen, as well as in prestigious occupations, especially when compared to their real world representation. This study also examined …

How The University Of Arkansas’ Change In Conference Affiliation Set Off Realignment In Intercollegiate Athletics, Matthew Jones

Graduate Theses and Dissertations

The era of realignment within the conferences that make up the largest football-playing division of the National Collegiate Athletic Association can be traced to one event.

In the 1984 Supreme Court case NCAA v. Board of Regents, the court ruled the NCAA had violated antitrust laws by not allowing individual colleges to negotiate their own TV contracts for football games. The decision nulled and voided existing TV contracts with the NCAA, allowing a free market for colleges. Many programs partnered with the College Football Association to negotiate TV contracts in the 1980s and early ‘90s.

Five years after the Supreme …

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Graduate Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information …

Portion Size Communication By Means Of Package Design, Tami J. Strickland

Graduate Theses and Dissertations

This qualitative study assessed consumers’ current methods of determining portion sizing of chicken products and examined their perceptions of how effectively three package designs communicate portion size. Everett M. Rogers’ Diffusion of Innovations (DI) Theory analyzes the characteristics of the consumer of the innovation (adopter) and the impact these characteristics have on adopting new innovations. The innovation in this study will be the prototype packaging. Focusing on Rogers’ adopter characteristics and defined proprietary consumer segmentation characteristics, this study will be pivotal for future package design projects targeting nutrition education.

Focus group questions were scrutinized through a pilot study and revised …

A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart

Graduate Theses and Dissertations

Miracle League is a baseball league specially designed to allow disabled children, teens, and adults have the same opportunity to play baseball as able-bodied individuals on a field specifically designed to accommodate all disabilities. This thesis offers the Miracle League of Arkansas a specified Social marketing plan. In order to assist Miracle League in the acquisition of new players, volunteers, and donors, research was compiled and conducted to implement a successful Social marketing plan for the spring 2016 Miracle League season. This Social marketing plan gives Miracle League recommendations on how to appeal to parents of potential Miracle League players, …

Human Nature And Cop Art: A Biocultural History Of The Police Procedural, Jay Edward Baldwin

Graduate Theses and Dissertations

Prior to 1948 there was no “police procedural” genre of crime fiction. After 1948 and since, the genre, which prominently features police officers at work, has been among the more popular of all forms of literary, televisual, and cinematic fiction. The received history suggests that much of the credit for this is due to Jack Webb, creator of Dragnet.

This study complicates that received history and traces the historical emergence of this signifying practice to early 20th century ideologies of Social control and the conjuncture of Social forces that ultimately coalesced in the training practices of the Los Angeles Police …

Noise., Laura Katherine Polaski

Graduate Theses and Dissertations

My research is in the realm of the psychological, the emotional and way these drives manifest physically. The works in Noise. aims to give a physical representation to the non-physical. Research on Affect Theory and the teachings of Silvan Tomkins were paramount to understanding emotional drives and the ways in which they manifest.

The purpose of this research is to understand how emotions are generated and communicated and to ask if specific emotions can be generated upon viewing inanimate objects. I create abstract figurative sculpture, which imitate emotion that has no specific physicality. These works exist with one foot in …

Homelessness In Arkansas, Nichelle Sullivan

Graduate Theses and Dissertations

This research aims to reveal a realistic narrative about homelessness in Arkansas through the qualitative perspective provided by people directly affected by homelessness. We interviewed experts with both theoretical and applied experience in examining the causes and different pathways into homelessness, as well as some of the avenues that can assist someone to successfully navigate out of homelessness. This research documentary focuses particularly on the experiences of homeless families headed by single women and the challenges they face in resolving homelessness. Qualitative interviews were performed and a website was created that is targeted towards helping others to find the necessary …

Framing Responsibility For Bullying: An Ethnographic Content Analysis, Kayla Knight

Graduate Theses and Dissertations

The purpose of the current study is to explore ways in which American print news media frame responsibility for adolescent and teen bullying. More specifically, how media portray responsibility for the underlying causes and consequences of bullying, as well as for responding to bullying, are examined. Drawing from media studies and the construction of Social problems literature, the study is guided by two broad research questions, 1) How do American news media frame responsibility for bullying? and 2) What news sources, or "claims-makers," are selected as authorities on bullying in news media articles? Articles published between 2009 and 2013 are …

Treasonous Patriot: A Comparative Content Analysis Of The Media's Portrayals Of Daniel Ellsberg And Edward Snowden, Kaylin Mcloud

Graduate Theses and Dissertations

On June 9, 2013, the world was introduced to Edward Joseph Snowden, a 29-year-old NSA contractor and the man responsible for the biggest leak of classified government documents in American history. Almost immediately, comparisons were drawn between Snowden and another famous whistleblower--Daniel Ellsberg, the man behind the 1971 release of the Pentagon Papers. The overwhelming rhetoric surrounding the comparison was that Ellsberg was a true American patriot and that Snowden was nothing like him, that he was a traitor. Despite Ellsberg's own claims that he and Snowden are exactly alike, the media still finds Snowden lacking when comparing him with …

The Impact Of Intolerance Of Uncertainty On International Students' Intercultural And Intracultural Conflict Management, Yekaterina Syrtsova

Graduate Theses and Dissertations

This study investigates the role of intolerance of uncertainty in international students' conflict management in intracultural and intercultural settings. International students at a large U.S. university were surveyed and their responses were analyzed using quantitative methods. Analyses indicated that the higher the intolerance of uncertainty scores, the higher the use of dominating and avoiding strategies. The results in this study also revealed that when controlling for sex, the higher the individuals' intolerance of uncertainty score, the lower their preference for integrating-compromising strategy. Finally, there were limited differences between the ways international students handle conflict with conflict partners from their own …

Identifying Emerging Researchers Using Social Network Analysis, Syed Masum Billah

Graduate Theses and Dissertations

Finding rising stars in academia early in their careers has many implications when hiring new faculty, applying for promotion, and/or requesting grants. Typically, the impact and productivity of a researcher are assessed by a popular measurement called the h-index that grows linearly with the academic age of a researcher. Therefore, h-indices of researchers in the early stages of their careers are almost uniformly low, making it difficult to identify those who will, in future, emerge as influential leaders in their field. To overcome this problem, we make use of Social network analysis to identify young researchers most likely to become …

The Jim Lindsey Story, Clinton Robert Fullen

Graduate Theses and Dissertations

The history of Arkansas Razorback football is composed of legends, and without a doubt, Jim Lindsey is one of its most successful players—on and off the field. Lindsey won a national championship, became an NFL captain and built a thriving real–estate empire across the South.

Narrated by Dallas Cowboys owner Jerry Jones, “The Jim Lindsey Story” begins in the Arkansas Delta. Back then, Lindsey was simply a small boy who dreamt of playing ball. Weekdays were spent in the cotton fields, and weekends were used for cow–pasture baseball. In time, that boy grew up to be a very big man. …

Turpentine Creek: Arkansas' Refuge, Jacob Paul Bain

Graduate Theses and Dissertations

The goal of this Master's thesis film project was twofold. First, I wanted to explore the problem, huge but relatively unknown, of the ownership of exotic pets in the United States of America. Second, in conjunction with that problem, I wanted to see how Turpentine Creek Wildlife Refuge (TCWR) approached it and what, as an organization, they do to help resolve this problem locally and nationally. In turn, the film also provides an in-depth look at a very unique refuge in the state of Arkansas. Using my own equipment, I shot and edited a short-form documentary about TCWR. The film …

Your Media Speak So Loud I Can't Hear A Word You're Saying: Impact Of Media And Media Selection On Performance, Martin Hassell

Graduate Theses and Dissertations

With the proliferation of communication media and technologies available, it is important for teams to understand the influence of these media on the performance of their communications. Additionally, it is important for researchers to understand how teams choose and use media. Literature on communication media impacts and communication performance has been somewhat fragmented, and researchers have used different theories and paradigms to study this problem. Researchers still do not have a full understanding of how media influences communication, whether teams recognize and select appropriate media for their communication needs, and what makes some communication more effective, irrespective of the communication …