Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Communication Technology and New Media (2)
- Marketing (2)
- Social Media (2)
- Advertising and Promotion Management (1)
- Arts and Humanities (1)
-
- Business Administration, Management, and Operations (1)
- Fashion Business (1)
- Feminist, Gender, and Sexuality Studies (1)
- Film and Media Studies (1)
- Finance and Financial Management (1)
- Gender, Race, Sexuality, and Ethnicity in Communication (1)
- Health Communication (1)
- Mass Communication (1)
- Medicine and Health Sciences (1)
- Public Health (1)
- Sales and Merchandising (1)
- Service Learning (1)
- Sociology (1)
- Technology and Innovation (1)
- Visual Studies (1)
- Women's Health (1)
- Women's Studies (1)
- Keyword
Articles 1 - 3 of 3
Full-Text Articles in Communication
How The Financial Services Industry Is Utilizing Social Media To Expand Their Client Base, Kristen Stewart
How The Financial Services Industry Is Utilizing Social Media To Expand Their Client Base, Kristen Stewart
Marketing Undergraduate Honors Theses
Social media is becoming an increasingly important aspect of all companies’ marketing strategies. It is almost imperative for companies to advertise through social media if they want to have a fair chance of reaching the younger generation. In fact, “the majority (97%) of Gen Z consumers say they now use social media as their top source of shopping inspiration; 65% say they use social media to find entertaining content; and 61% of them are specifically interested in watching more video content” (Kastenholz, 2021). This proves that social media can make a significant and lasting impact on a company’s success. Social …
Psychological Scene Gist And The Perception Of Sustainable Business Models Via Digital Media Audit, Shelby Hansen
Psychological Scene Gist And The Perception Of Sustainable Business Models Via Digital Media Audit, Shelby Hansen
Marketing Undergraduate Honors Theses
The technology space is giving rise to new business models that impact how we interact with companies, the causes we are interested in, and even our perception of how we process information. Within those contexts, I will be using the psychological concept of scene gist to explore the sustainable business model of clean beauty and investigate the technological ways that these companies interact with Gen Z consumers via social media. Gen Z consumers want to interact with companies who are socially responsible and who contribute to causes they believe in. The clean beauty trend is spearheading efforts to eliminate harmful …
Media’S Portrayal Of Women And Its Impact On Body Image And Self-Esteem, Hannah Bareis
Media’S Portrayal Of Women And Its Impact On Body Image And Self-Esteem, Hannah Bareis
Marketing Undergraduate Honors Theses
This project addresses the portrayal of women in media and its damaging effects on body image and self-esteem. It raises two critical questions: What negative impact is media creating on women? What can be done to combat these destructive effects?
According to a study done by Common Sense Media, "American teens use an average of 9 hours of media daily, not including for school and homework" (Common Sense Media, 2015). This data, along with many others, shows the severity of media exposure to teens. This has brought a valuable discussion to the table. How has this impacted female body image, …