Communication Commons^™

Exploring Local Elected Officials' Capacity To Govern Effectively, Mario King

Dissertations

A successful local government exemplifies inclusivity, innovation, and deliberate decision-making, all advancing responsible management of taxpayers' resources. In this qualitative investigation, a phenomenological approach is employed to delve into the lived experiences of local elected officials. The aim of this study was to gain insights into the capacity of these local elected officials for success in governance. Subsequently, the insights from these local elected officials' experiences are harnessed to evaluate their influence and impact on municipal performance.

The management of municipal performance encompasses the provision of social services, the maintenance of fiscal operations, and adherence to statutory obligations (Avellaneda, 2008). …

The "Othering" Of America: How The Strategic Use Of Crisis And Ressentiment Succeeded In The Trump Era, Laura J. Franklin

Dissertations

The establishment of a crisis theme through public rhetoric often triggers widespread attention, resulting in public concern and media coverage of an issue that could potentially be overblown or deceptive. In right-wing political discourse, this crisis warning is typically delivered by a White male leader with ready access to the powerful news media. An “us versus them” theme often occurs. Within this mode of a hegemonic exclusion, a culture of immigrants or an American minority are often depicted, perhaps aggressively, as a threat: A threat used to motivate, enrage and create the frustrations inherent in ressentiment. This dissertation explores the …

Social Media Usage And Self-Esteem: The Moderating Role Of Media Literacy, Comparison Tendency, And User Motivation, Feng Li

Dissertations

Studies on Facebook and Twitter have shown that social media usage negatively influences individuals’ self-esteem. Many scholars believe media literacy could help reduce this negative impact. Social comparison tendencies and user motivations may also influence this dynamic. The current study is designed to test the moderation effects of media literacy, comparison tendency, and user motivation influencing WeChat Moments usage on individuals’ self-esteem. A group of Chinese college students (N= 299) participated in an online survey. Results show no negative association between WeChat Moments usage and self-esteem. Media literacy only negatively moderates this effect among those who reported having 20-50 friends. …

A Critical Analysis Of Political And Media Discourse On Immigration During The Trump Era, Daleana Phillips

Dissertations

This research examines political and media discourse on Immigration through four studies: Trump’s immigration reform speech, newspaper coverage of DACA, a Saturday Night Live episode, and social media via #ColoradoBorderWall memes. Various critical cultural theoretical frameworks are used within critical discourse and textual analysis is to examine media and political rhetoric about immigrants and immigration policy during a period of drastic institutional political change evidenced by Trump’s administration. As a collective, these narratives examine how Trump’s rhetoric and populist style of communication demonstrate a return to restrictive immigration rhetoric not witnessed in a presidential administration since the 1920s. This research …

The Effectiveness Of The University Of Southern Mississippi's Marketing And Branding Efforts Among Prospective Students, Amy Clevenger

Honors Theses

With enrollment rates expected to surge over the next decade, the competition

between institutions of higher learning will also increase. Because of this, marketing

material produced by all institutions will need to adjust to become more effective at

establishing brand identity to attract the attention of prospective students. Using Aaker’s

brand identity model as a framework to understand branding methods, this research aims

to identify marketing communication strategies that are more effective in a prospective

student’s decision-making process. The thesis also investigates prospective students’

recall and perception of marketing material produced by USM to determine its overall

effectiveness and differences …

I Was Looking For God: A Study Of Wehrmacht Personnel And Their Personal Relationships With Religion, Christopher Bishop

Master's Theses

The Wehrmacht was Germany’s fighting force in the field during World War II. Its brutality and discriminatory practices rivaled that of the Nazi paramilitary and police units dispatched alongside them in newly conquered areas during this conflict. Coming from a society that was not at all unfamiliar with Christianity, some within the Wehrmacht related to Christianity in some form and attempted to use it to either justify actions or make sense of the world around them.

While considerable scholarship exists on the Nazi Party’s relationship to Christianity as a convenient propaganda tool for both soldier and civilian alike, the historiography …