Communication Commons^™

A Study To Research The Feasibility Of Establishing A Southern New Jersey Chapter Of The Public Relations Society Of America, Joanna F. Bruschi

Theses and Dissertations

The purpose of this study was to research the feasibility of establishing a southern New Jersey chapter of the Public Relations Society of America (PRSA).

Some major findings included: (a) more than fifteen southern New Jersey members of PRSA are interested in joining a southern New Jersey chapter; (b) more than thirty public relations practitioners, not holding membership in PRSA, are interested in joining a southern New Jersey chapter of PRSA.

The findings of the author's survey concluded that establishing a southern New Jersey chapter of PRSA is feasible.

Persuasion Theories In The Practice Of Public Relations In The 1990'S, Susan E. Owens

Theses and Dissertations

The purpose of this study was to present ways in which persuasion theories are currently used in public relations and how persuasion theories could be used in public relations. Some public relations textbooks devote a chapter or section to persuasion theories and how they relate to public relations. The public relations practitioner needed a publication that expanded on these theories and provided cases of how they are used in public relations today.

To research persuasion theories and current application of them, current textbooks and periodicals were reviewed at several libraries. The searches at Rowan College, Richard Stockton College and Ocean …

Christian Conservative Bias In Newspaper Print: A Content Analysis, Ted Christian

Theses and Dissertations

The major purpose of this study was to analyze the content from six major U.S. newspapers regarding their coverage of Christian Conservatives. The newspapers chosen for the study were the: New York Times, Los Angeles Times, Wall Street Journal, Washington Post, Washington Times and Atlanta Journal and Constitution.

Articles from these newspapers from June 1993 through July 1994 were analyzed for their bias against Christian Conservatives or lack thereof. Samples were selected from the newspapers during the time frame chosen when one or more of the following five descriptors appeared in the newspaper text: Christian …

Guidelines For College And University Publications Directors On Building Effective Partnerships With Printers And Graphic Designers, Susan L. Enzman

Theses and Dissertations

The purpose of this thesis project was to compose guidelines to help facilitate communication and understanding between graphic designers and printers as they work together to service higher education publication offices.

A review of previous research pertinent to this study was conducted. Original research was undertaken in the form of a mail survey distributed to 100 publication directors/managers at four year colleges and universities throughout the country.

The survey was used to determine how various publications offices operate and to elicit suggestions publication directors/managers have for working effectively with graphic designers and printers.

The core of this project was the …

Effective Motivation Of Front-Line Employees, Regina M. Audio

Theses and Dissertations

Motivating front-line employees to perform at optimum levels is a challenge for managers and business owners. Non-management employees from Southern New Jersey for-profit and non-profit companies responded to a survey to offer comments as to which of six specific types of motivational phrases would best motivate them to perform optimally in common workplace situations involving: quality, teamwork, personal responsibility to organizational policy and procedure, initiative, and customer service issues. Participants considered top performers by their managers were asked to choose which phrase would best motivate them in each situation in an attempt to identify which phrases are most effective in …

A Study Of The Implications Of The Internet Upon Two-Way Symmetric Communication In Public Relations, Tarek M. El-Kharboutly

Theses and Dissertations

This thesis examined the implications and ramifications of the advent of online communication technologies, such as the Internet, on the profession of public relations.

As brokers of information, public relations professionals must adapt to and incorporate online tools into their arsenals. As the consumer public takes to the Internet in search of information, the Internet provides a means by which organizations can gauge which issues are of concern. It is the only alternative to falling out of touch with a restless consumer public that demands ever-higher levels of customer service.

The author presented a case study of the Pentium microprocessor …

A Study Of Public Relations Practice In The Tobacco Industry: Misuse And Social Responsibility, Andrew M. Casper

Theses and Dissertations

The study's major purpose was to improve the quality and reputation of public relations practice in private industry. The study examined needed improvements m public relations by focusing on the ineffectual and negative practices of the tobacco industry, Also, the study reviewed public and media perceptions of tobacco companies.

The research involved telephone inquiries, information from not-for-profit organizations, and a review of 108 publications using the headings, "Public Relations" and "Tobacco Industry."

Other research included an opinion survey administered to 100 undergraduate students at Rowan College of New Jersey.

Survey results found that a majority of students, smokers, and nonsmokers …

A Study Of Meeting Planners' Tactics To Market Conferences, Seminars, And Workshops, Erika March

Theses and Dissertations

This study identified, through secondary research and a written survey, methods to effectively market meetings. The research found patterns in the areas of Communication, Direct Mail, Program Planning, Feedback/Evaluation, and Follow-up. These research areas were used in forming the structure of the survey questions.

The meeting planning survey was sent to 17 meeting planners who were chosen based on a June 1995 ranking in Meeting News as "The 25 Most Influential People in the Meetings Industry." The 25 represent different types of planners in different industries. These planners were surveyed to obtain marketing ideas from the top meeting planners in …

A Public Relations Plan For The New Jersey Association Of Family And Consumer Sciences Regarding The Association Name Change And Its Impact On The Profession, Linda A. Strieter

Theses and Dissertations

The purpose of this project was to create a public relations plan to help promote wide acceptance of the name change, Association of Family and Consumer Sciences and a better understanding of the profession's future in New Jersey among its members. For non-Association members, awareness of the name change and its ramifications are the goals.

A scientific random survey of approximately 10 percent of Association members in November 1995 revealed an almost equal split in opinion about the name change among those questioned.

When most of the membership understands the benefits of the name change, the feeling will become more …