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Full-Text Articles in Communication
Analyzing Emotions On Twitter During The 2014 Purdue University Shooting Crisis, Elaheh Molla Allameh
Analyzing Emotions On Twitter During The 2014 Purdue University Shooting Crisis, Elaheh Molla Allameh
Open Access Theses
Social media has recently attracted much attention as an emergency management tool. Providing public emotional support is one of the aspects of emergency management where social media can be extremely useful. However, before we can effectively use social media for this purpose, we need to fully understand the dynamics of emotions on social media platforms. This study contributes to this understanding. In this thesis I look into the emotional expressions on Twitter following the 2014 Purdue shooting incident. I analyze how different types of users emotionally reacted to the incident during the critical one and a half hours following the …
Strategic Public Diplomacy: Cultivating Relationships With Foreign Publics And Measuring Relationship Outcomes Using The Relationship Assessment Of Diplomatic Interaction Outcome (Radio) Scale, Lai Shan Tam
Open Access Dissertations
In response to calls for a tool to measure public diplomacy effectiveness, this study was inspired by the organization-public relationship assessment (OPRA) scale in public relations to develop the Relationship Assessment of Diplomatic Interaction Outcome (RADIO) scale. Its purpose is to measure the perceived relationship quality between a country and its foreign publics.Political, economic, cultural, interpersonal and corporate interactions are proposed to be antecedents whereas positive and negative megaphoningbehaviors are proposed to be outcomes. Perceived relationship quality in between the antecedents and outcomes classifies relationships into two types: experiential (those with direct experiences in terms of having visited …