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Articles 1 - 16 of 16
Full-Text Articles in Communication
Ai-Powered Information Retrieval In Meeting Records And Transcripts Enhancing Efficiency And User Experience, Srushti Nitin Ghadge
Ai-Powered Information Retrieval In Meeting Records And Transcripts Enhancing Efficiency And User Experience, Srushti Nitin Ghadge
Theses and Dissertations
This study compares the traditional search methods, which is to search from video recordings of the meetings by moving the slider back and forth or by keyword search in transcripts versus integrated AI video plus transcript search. Based on the previous test results, we introduced some human-centric design features to the AI and built a new enhanced AI search tool for information retrieval. For search technique efficiency testing, the method had two set of experiments. The first results of the experiment showed that AI-based search algorithms were more accurate and faster than conventional search approaches. Participants were also happier with …
Apple’S Screen Time: The Utility Of Digital Wellness Software In Curbing Smartphone Dependency, Ebubechukwu Onyekachi Aham Ubochi
Apple’S Screen Time: The Utility Of Digital Wellness Software In Curbing Smartphone Dependency, Ebubechukwu Onyekachi Aham Ubochi
Theses and Dissertations
This study investigated the effectiveness of digital wellness software by attempting to measure the utility of Apple’s Screen Time as a means of curbing smartphone dependency. It involved following the activities of eight iPhone users who were encouraged to use and pay attention to Screen Time over the course of a week. They were interviewed at the start of the process to get a feel of how they use their phones as well as what knowledge they had about Screen Time, and then at the end of the process to measure any changes that might have emerged. Each participant’s Screen …
Effects Of Emoji Usage On Perceptions Of Sender, Lindsay Isaac
Effects Of Emoji Usage On Perceptions Of Sender, Lindsay Isaac
Theses and Dissertations
While texting gains traction as one of the most prevalent forms of communication, emojis – small digital icons used to express emotions and represent faces, weather, animals, plants, activities, and more – have become popular substitutes for the visual cues missing from text-based communication. Despite their pervasiveness and proposed role in enabling users to perform the “emotion work” required for interpersonal impression and affinity development, the effects of emoji usage on perceptions of the sender are not thoroughly examined, especially outside of the workplace. The current study employs a self-administered, mixed experiment to determine the effects of emoji usage – …
Smartphone Use In Children’S Shows: A Qualitative Content Analysis, Dylan Mckinley Fleming
Smartphone Use In Children’S Shows: A Qualitative Content Analysis, Dylan Mckinley Fleming
Theses and Dissertations
This study analyzes media messages through the lenses of social cognitive theory and cultivation theory. Specifically, this study focuses on messages about smartphone use in children’s cartoons. This study found smartphones are portrayed in a positive manner in the majority of the episodes. Themes of smartphone use included learning, helping, and increasing social standing in the case of capturing content for vlogs. Characters who modeled smartphone use were brave and helpful, but in some cases distracted. Outcomes for smartphone use were overwhelmingly positive. Based on the widespread usage of smartphones in real life, smartphone usage is only going to become …
Strategic Communication Campaign For Foreign Properties Restitution Programs, Quoc Tuan Nguyen
Strategic Communication Campaign For Foreign Properties Restitution Programs, Quoc Tuan Nguyen
Theses and Dissertations
U.S. laws allow citizens to seek compensation for their properties seized by a foreign nation through foreign settlement claims headed by a special commission under the Department of Justice. Only Congress or the Secretary of State could request this commission to open settlement claims programs. This project aims to improve communication outreach for a nonprofit, Boat People SOS, in its campaign to seek compensation for Vietnamese Americans whose properties have been confiscated by the Vietnamese government. The design project will provide an analysis, an execution plan and also consists of a package of informational products such as brochures, Power Point …
Communication Audit For Groundswell Startups, Abeer Janakat
Communication Audit For Groundswell Startups, Abeer Janakat
Theses and Dissertations
This design project provides Groundswell Startups with a set of suggestions for its communication strategies based on a communication audit. The suggestions are based on marketing and communication literature, as well as, research conducted with internal and external members of Groundswell’s community. Qualitative research methods like a social media content analysis along with a focus groups and interviews were utilized to conduct the audit. The social media content analysis explores analytics features provided by Groundswell’s different platforms: Facebook, Twitter, and LinkedIn. The intent behind the communication audit and following suggestions is to support Groundswell in shaping a go-to high tech …
A Qualitative Study Of Florida Institute Of Technology International Students’ Perceptions And Their Reactions To President Donald J. Trump’S Political Discourse On Immigration And To Florida Institute Of Technology’S Response To President Trump’S Executive Orders, Elma G. Molina
Theses and Dissertations
This study investigates the meaning international students at Florida Institute of Technology (FIT) gave to candidate and President Donald J. Trump’s political discourse on immigration; along with their reaction to FIT’s response to President Trump’s executive orders, Protecting the Nation from Foreign Terrorist Entry into the United States. In conducting a qualitative study, a series of one-on-one interviews were held with voluntary participants. The researcher discovered FIT international students sought out a variety of news sources in order to stay informed of not only local news, but also international news, particularly news pertaining to their regional area of origin. The …
Effect Of Political Branding On Electoral Success, Audrey Anne Gangloff
Effect Of Political Branding On Electoral Success, Audrey Anne Gangloff
Theses and Dissertations
It is assumed that a valuable political brand directly translates into the ability of a party to gain or sustain electoral votes. However, very little empirical research has been done that investigates whether that is true. The purpose of this study is to further explore the composition of politicians’ brands and the relationship between political brands and electoral votes. The following study uses quantitative content analysis to test the relationship between the components of Speed, Butler and Collins’ (2015) political human brand model and electoral success for 2016 U.S. Senate candidates. This research is the first to systematically explore the …
Combatting Negative Stigma And Communication Obstacles For A University Community: Strategies And Recommendations For Caps At Florida Institute Of Technology, Kiayna Symone O'Neal
Combatting Negative Stigma And Communication Obstacles For A University Community: Strategies And Recommendations For Caps At Florida Institute Of Technology, Kiayna Symone O'Neal
Theses and Dissertations
Counseling centers were established on university campuses to assist in student mental health wellness. The increased need for these services is evident with the steady rise in mental health conditions in college-aged students. However, research shows that despite the existence of counseling services on campus, a variety of factors still inhibit students from seeking the help they need. Researchers and universities have had to work to find the most effective ways to combat mental health stigma, lack of knowledge of resources and increase mental health awareness for the entire university community. This project examines these factors on the campus of …
A Strategic Communication Plan For The Florida Tech Wellness Committee, Anushka Karina Boyd
A Strategic Communication Plan For The Florida Tech Wellness Committee, Anushka Karina Boyd
Theses and Dissertations
With rising healthcare costs, it is critical for corporate wellness to be prevalent in the workplace in order to assist employees and their family members to make healthy lifestyle choices. The materials provided in the following design project serve as a guide for the Florida Institute of Technology Wellness Committee in the form of a strategic communication plan. For the Wellness Committee to succeed and have a more profound presence on campus, missions, goals, and objectives must be set in place. In addition, to efficiently make use of their time, the Office of Human Resources staff members should set tasks …
Attitudes And Perceived Legitimacy Of Police: Crises, Responses, And How Race Influences Perceptions, Brigitte Bonaci
Attitudes And Perceived Legitimacy Of Police: Crises, Responses, And How Race Influences Perceptions, Brigitte Bonaci
Theses and Dissertations
Public relations is a strategic field because an organization may need to structure a message with the intent of persuading the public and making it respond to a crisis and a message in a certain way. This study will help introduce the concept of a lingering crisis that is hardly present in research and could be put under the public relations umbrella. Using a survey of communications students, this study will compare the public attitudes and perceptions of perceived legitimacy of a police department after it experiences one of three crisis types, one of which being a lingering crisis. Attitudes …
A Content Analysis Of Beauty Brands’ Use In China Of Sina Weibo To Improve Marketing And Customer Engagement, Mengling Cao
A Content Analysis Of Beauty Brands’ Use In China Of Sina Weibo To Improve Marketing And Customer Engagement, Mengling Cao
Theses and Dissertations
The purpose of this study is to explore how beauty brands use social media to meet customer’s needs and improve customer engagement through social media posts. The development of social media helps brands to extend their marketing areas and gain various benefits. Based on the uses and gratification theory and literature about customer engagement, this study proposes several aspects about posts include posting day, message originality, medium t ype, post content, and all affect customer engagements online. In this study, the researcher content analysis 2,676 posts from the Top 10 beauty brands on Sina Weibo, the biggest micro blogging website …
Corporate Social Responsibility Motivations: How Audiences Respond To A Company’S Motivations Post-Crisis, Sara Torabi
Corporate Social Responsibility Motivations: How Audiences Respond To A Company’S Motivations Post-Crisis, Sara Torabi
Theses and Dissertations
With the rise of Corporate Social Responsibility (CSR) practices, researchers have identified various motivations behind CSR initiatives. These motivations can assist researchers in understanding company behaviors and reputations. This study will compare Maignan and Ralston’s (2002) CSR motivations in an attempt to better identify how these motivations effect (1) customer loyalty, (2) brand reputation, and (3) crisis communication responses. This paper will use Nike Inc.’s 1990 crisis as a case study.
A Strategic Communication Plan For Dominica-America Scholarship And Culture, Inc., Joan Juliana Joseph
A Strategic Communication Plan For Dominica-America Scholarship And Culture, Inc., Joan Juliana Joseph
Theses and Dissertations
The aim of this design project was to develop a strategic communication plan for a nascent US-based nonprofit organization with a transnational focus. To accomplish this goal, the researcher drew on concepts and propositions of business and communication theories, best practices and recommendations of nonprofit practitioners and consultants, and studies from research centers. This research was necessary to discover the principles and elements critical to the design of a basic strategic communication plan. To develop a plan specific to the real world experiences and challenges of the nonprofit, the researcher utilized a qualitative research methodology using semi-structured interviews and action …
A Strategic Communication Plan For The Florida Tech Copy Center, Kathy Villegas Murillas
A Strategic Communication Plan For The Florida Tech Copy Center, Kathy Villegas Murillas
Theses and Dissertations
The Florida Tech Copy Center with its various constituents on the Florida Institute of Technology (Florida Tech) campus had a need for a strategic communication plan that would increase its awareness and usability of its services. This design project addresses these two needs with a delineated plan that will assist in increasing the Copy Center’s visibility as an in-house digital print center. The plan includes an overall understanding of the challenges the Center currently faces in the form of a situation analysis, goals and objectives, strategies and tactics, a timeline, and a budget. This goal-oriented document formalizes the visual identity …
Effectively Communicating Corporate Social Responsibility Initiatives: A Case Study, Razaz Banoun
Effectively Communicating Corporate Social Responsibility Initiatives: A Case Study, Razaz Banoun
Theses and Dissertations
The execution of a corporate social responsibility (CSR) strategy requires that companies maintain clarity in communication of their objectives to the public. The core reason for doing this is so that the companies are not misconstrued on the basis of their intentions. Commonly, people have tended to raise suspicions based on the sudden goodwill of corporations performing well in terms of their profit ratings, given that they are perceived as having a hidden agenda in relation to their active engagements in CSR. This case study has sought to highlight the various ways that are applied by Samsung Inc. to communicate …