Communication Commons^™

Terministic Screening And Conspiracy Theory In Political Communication: A Critical Analysis Of Trump’S Rhetorical Ties To Fair And Alex Jones Through “Invasion” Immigration Discourse, Emily A. Wiedeman

Masters Theses

This study focuses on the political and social communicative implications that result from mirrored anti-LatinX immigration discourses from three different political entities: President Donald Trump, special-interest hate group the Federation for Immigration Reform (FAIR), and conspiracy theorist Alex Jones. Through a critical communication lens, the author presents and discusses the influence of presidential communication, and its ability to contribute to and bolster xenophobic political undertones, creating a communicative environment that functions to empower and embolden proponents of racially based discrimination. Further, this study discusses the power presidential communication has to legitimize, normalize, and amplify the racist and xenophobic anti-LatinX discourses …

Using Sport Identification & Rhetorical Strategy: Evaluating An Ncaa D1 Collegiate Football Team’S Social Media Presence, Maria Baldwin

Masters Theses

Using social media platforms to build identification amongst stakeholders is of increasing importance for a growing range of organizations. Social media represents a powerful tool for marketing and developing business. In sports organizations, the use of social media can build identification amongst a fanbase by using George Cheney’s (1983) rhetorical strategies. The purpose of this study was to explore the content of a regional D1 university football team’s twitter and Instagram platforms, using a content analysis to clarify the organization’s use of rhetorical strategies and design elements to foster sport identification amongst their social media fanbase. Many sports organizations use …

Adjustment To Life In America: Black African Graduate Level Students, Denver Daniels

Masters Theses

The purpose of the study was to examine what challenges Black African graduate students face when adjusting to life in the United States. A secondary concern was to examine what coping strategies were used during the transition. A qualitative approach was used to interview the participants and through coding, develop themes related to their time as graduate students.

This study concluded that there were a number of issues that Black African graduate students face. The students reported that they experienced homesickness, culture shock, and discrimination during their time at school. Specific themes also emerged as to how they coped with …

How All In Are We Really?: An Examination Of Eastern Illinois University’S “All In” Branding Campaign’S Impact On Tenured Faculty Members’ Organizational Identification And Commitment, Melissa A. Stone

Masters Theses

Organizations are constantly putting out messages to the world, and many of these external messages speak on behalf of the organization’s internal members. While organizations often thoroughly examine whether these messages have the intended effect on target audiences, current research lacks answers to how internal members perceive and are impacted by these messages. To gain greater insight into the relationship between an organization’s external messages and the impact those messages have on internal members, this thesis examines Eastern Illinois University’s “All In” branding campaign and its perceived effect on tenured faculty members’ organizational identification and commitment. Ten tenured-faculty members were …

Creative Thesis Project: Handbook For Developing Trust With Gender And Sexual Minority Students In A Campus Health Care Clinic, Anne E. Pettit

Masters Theses

Trust is an important element in patient-provider relationships in the health care field. Patient trust in the provider is linked to higher satisfaction of care, better adherence to treatment plans, overall higher success in health care visits, and better likelihood of seeking out medical care in the future. Trust can be difficult for health care providers to establish with gender and sexual minority (GSM) patients due to health care’s well known history of harassment and discrimination against the GSM community. The Handbook for Developing Trust with Gender and Sexual Minority Students in a Campus Health Care Clinic addresses health care …

Narrativizing The Holidays: Event Branding Through Commodity Narrative Campaigns, Peighton Hinote

Masters Theses

Event planning and coordination often view events to be standalone, existing only until the event has passed. However, this thesis looks to serialize events to exist long after a single event takes place. Through the application of narrative, myth, and floating signification through the lens of semiotics theory, this thesis aims to create evergreen content for public relations practitioners in their efforts to promote events. The contents of this thesis focus on theory and application, allowing the two to enrich one another. Furthermore, this thesis practically applies foundational concepts from scholars like Fiske (1987, 1990) and Barthes (1957, 1970, 1978) …