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Full-Text Articles in Communication

Once Upon Online: Conversations With Professional Storytellers About Adapting From In-Person To Virtual Storytelling Performance, Leticia Pizzino Dec 2023

Once Upon Online: Conversations With Professional Storytellers About Adapting From In-Person To Virtual Storytelling Performance, Leticia Pizzino

Electronic Theses and Dissertations

This study examines how professional storytellers negotiated a new storytelling stage—the videoconference platform—as they pivoted their careers during mandated shutdowns due to COVID-19. An examination of the literature reveals extremely limited research involving either professional storytellers or live virtual storytelling. After interviewing five professional storytellers, I analyzed their stories through narrative inquiry. Analysis revealed that the storytellers negotiated the limitations and affordances of Zoom and adapted their storytelling to successfully connect with their audiences. Through crafting a narrative of their stories, I was able to represent their emotions, unique experiences, and abilities to adapt to the online environment. Their stories …


Experiences Of Appalachian People With Conflicting Christian And Lgbtq+ Identities, Zacharias Smith Dec 2023

Experiences Of Appalachian People With Conflicting Christian And Lgbtq+ Identities, Zacharias Smith

Electronic Theses and Dissertations

This study explores the experiences of six LGBTQ+ individuals living in Appalachia who have felt conflict between their LGBTQ+ and Christian identities. Using data from six one-on-one intensive interviews, the study examines the various kinds of conflict participants experienced, the strategies they used to manage those conflicts, and the role that Christianity played in their lives. The author found that participant conflicts were grounded in struggles to find acceptance from others while living authentically, to reconcile ideological disputes with the church, and to accept themselves as LGBTQ+ and/or Christian. Included among their various management strategies were finding accepting people and …


“If I Am Going To Have To Force You To Talk About It With Me, Then I’M Not Going To”: Relational Dialectics In Transracial Asian Adoptees’ Conversations About Race, Brooke Hornberger May 2023

“If I Am Going To Have To Force You To Talk About It With Me, Then I’M Not Going To”: Relational Dialectics In Transracial Asian Adoptees’ Conversations About Race, Brooke Hornberger

Undergraduate Honors Theses

Transracial adoptive families often encounter various struggles around race as they acknowledge the challenges of racial dissimilarity in their family structure. This thesis, grounded in the theoretical framework of Relational Dialectics Theory, explored the competing discourses around the conversation of race for adult Asian adoptees. The results from 35 semi-structured interviews and contrapuntal analysis revealed one dialectical tension highlighting the Asian adoptee’s role in maintaining conversations of race with their White adoptive parents. Some adoptees voiced the discourse of taking the opportunity to be the advocate, while others voiced the discourse of feeling frustrated with being the advocate. The results …


The Role Of Storytelling In Digital Brand Marketing: A Case Study Of Tennessee Hills Distillery And Brewstillery, Cassidy Blackwell May 2023

The Role Of Storytelling In Digital Brand Marketing: A Case Study Of Tennessee Hills Distillery And Brewstillery, Cassidy Blackwell

Undergraduate Honors Theses

This study evaluates the impacts of brand storytelling on customers of a craft brewery and distillery in East Tennessee. Brand storytelling is well researched, but has not been applied to niche sectors and customer response. The study consisted of a 15-question survey distributed to customers of Tennessee Hills Distillery and Brewstillery (TN Hills), and received 139 responses. The results were that despite a seeming trend of lack of engagement with the business, respondents value brand stories and can identify unique brand characteristics. Respondents’ answers reflected a personal connection with TN Hills, and connected the brand to grander ideals like the …


Message Framing For Covid-19 Vaccine Uptake: A Content Analysis Of Cdc Facebook Communication, Victoria Amoako May 2023

Message Framing For Covid-19 Vaccine Uptake: A Content Analysis Of Cdc Facebook Communication, Victoria Amoako

Electronic Theses and Dissertations

The study examined the frequent frames adopted by the CDC in the communication of the Covid-19 vaccine and how it impacts vaccine uptake through quantitative content analysis. The study builds on the framing theory and elaboration likelihood model. This study’s content collected 327 posts by the CDC on covid-19 vaccinations from December 2020- December 2022. A research randomizer was used to choose 200 posts as the final sample from the data that had been gathered. 122 posts out of the 200 total posts that the randomizer tallied were pertinent to the research questions for the study. It was found that …


T. Hanks For Nostalgia: The Power Of Tom Hanks And Film Branding, Jacob Higgs May 2023

T. Hanks For Nostalgia: The Power Of Tom Hanks And Film Branding, Jacob Higgs

Electronic Theses and Dissertations

In March 2020, Tom Hanks announced he had contracted COVID-19 while shooting the Elvis Presley Biopic in Australia. On Instagram, he encouraged fans to take the disease seriously and be aware of how severe of a disease it was. Character brands and nostalgia have been found to foster trust in products and encourage relationships with those brands. Using the lens of nostalgia and uses and gratification to examine Tom Hanks as a character brand, the researcher analyzed five blockbuster films with Tom Hanks as the lead character. The study used narrative thematic analysis to observe Hanks and the depictions of …


A Comparison Of The Expressive Language Characteristics In Schizophrenia And Wernicke’S Aphasia, Taylor Thomas May 2023

A Comparison Of The Expressive Language Characteristics In Schizophrenia And Wernicke’S Aphasia, Taylor Thomas

Electronic Theses and Dissertations

Mental illness and language disorders are rarely linked together as a way of making a comparison. In this study, a comprehensive scoping review was initiated to discuss the differential diagnostic characteristics of expressive language in Schizophrenia and Wernicke’s Aphasia (WA). This study will examine the domains of language where there are overlaps between the characteristics of expressive language. Semantics, pragmatics, and discourse will be further examined while comparing what aspects of expressive language are key in each domain. Schizophrenia being classified as a mental illness and WA being classified as an acquired language disorder, there are fundamental properties of language …