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Creating An Ethical, Non-Intrusive Native Advertising Model For Mustang News, Jacob Lauing
Creating An Ethical, Non-Intrusive Native Advertising Model For Mustang News, Jacob Lauing
Journalism
With the arrival of the digital age of journalism, the industry has seen massive changes in the past 10 years. Those changes extend to the financial operations of journalism as well, where advertisers have been forced to follow suit as readers’ consumption habits move from print to digital. Traditional digital advertising solutions are not ideal for any party involved — they’re intrusive for readers and ineffective for advertisers. Native advertising, an emerging source of revenue where advertising content is created to look like editorial content, is becoming a big part of the digital advertising equation for some media companies. This …
"Up For Whatever": A Close Reading Of Anheuser-Busch Superbowl Advertisement, Jamison Jordan
"Up For Whatever": A Close Reading Of Anheuser-Busch Superbowl Advertisement, Jamison Jordan
Communication Studies
No abstract provided.