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Articles 1 - 12 of 12
Full-Text Articles in Communication
Ethnography Of Coachella: Communication Within The Intersections Of Popular Culture, Fandom, Music, And Performance, Vanessa Minh-Trang Pham
Ethnography Of Coachella: Communication Within The Intersections Of Popular Culture, Fandom, Music, And Performance, Vanessa Minh-Trang Pham
Communication Studies
No abstract provided.
A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst
A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst
Communication Studies
This paper offers a close reading analysis of Bud Light's PacMan Super Bowl commercial to uncover what rhetorical strategies are employed to appeal to the millennial generation. It discusses three main strategies: creating a "real" experience, nostalgia marketing, and emphasis on the "experience."
The Implementation Of Communication Theories To Assist In Resolving Perennial International Conflicts, Kelly Witkop
The Implementation Of Communication Theories To Assist In Resolving Perennial International Conflicts, Kelly Witkop
Communication Studies
No abstract provided.
Josè Mujica's Speech At The Un: A Post-Colonial Look At A Neo-Colonial Issue, Alberto Ganis
Josè Mujica's Speech At The Un: A Post-Colonial Look At A Neo-Colonial Issue, Alberto Ganis
Communication Studies
No abstract provided.
Locals Only!: Understanding Localism In San Luis Obispo Surfing, Matthew Alan Khachadoorian
Locals Only!: Understanding Localism In San Luis Obispo Surfing, Matthew Alan Khachadoorian
Communication Studies
No abstract provided.
The Movie "Wild": In Search Of A Lost Soul, Jerry Duane Gibson
The Movie "Wild": In Search Of A Lost Soul, Jerry Duane Gibson
Communication Studies
The Pacific Crest Trail is a 2,600 mile area that begins at the border of San Diego and Mexico and finishes near the Washington and Canadian border. Cheryl Strayed wrote her memoir about her journey along this trail in 1995 at the age of 26. Her book was then made into a motion picture and released on December 25th, 2015. The director, Jean-Marc Vallee, was suggesting the idea that the Pacific Crest Trail was a very effective psychological therapeutic tool for grieving the loss of a parent while discovering one’s true authentic self. The traditional western methods of …
The Power And Importance Of Emotional Investment In Scholarly Research: An Ethnographic Account Of San Luis Obispo County Juvenile Hall, Claire E. Shannon
The Power And Importance Of Emotional Investment In Scholarly Research: An Ethnographic Account Of San Luis Obispo County Juvenile Hall, Claire E. Shannon
Communication Studies
No abstract provided.
Sublime Absence: An Analysis Of The California Drought Discourse, Mitchell Cooledge
Sublime Absence: An Analysis Of The California Drought Discourse, Mitchell Cooledge
Communication Studies
No abstract provided.
"Up For Whatever": A Close Reading Of Anheuser-Busch Superbowl Advertisement, Jamison Jordan
"Up For Whatever": A Close Reading Of Anheuser-Busch Superbowl Advertisement, Jamison Jordan
Communication Studies
No abstract provided.
Investigating Hostility In A Retail Setting, Carlos D. Martinez
Investigating Hostility In A Retail Setting, Carlos D. Martinez
Communication Studies
Although there have been many changes in the way Americans shop, particularly the increase in eCommerce, studies have shown that 90% of all United States retail sales still happen in stores. This statistic highlights the continued importance of the in-store experience for the customer. Retail stores constantly rely on atmospherics to try and persuade the customers to make purchases and this study focuses on the use of mirrors to see if they can influence a customer’s attitude when a customer has encountered an unsettling situation.Specifically, this study was designed to investigate the possibility of using mirrors to aid in the …
Biodynamic And Conventional Wine Cultures: Theoretical Implications From A Communication Studies Perspective, Audrey Elizabeth Coleman
Biodynamic And Conventional Wine Cultures: Theoretical Implications From A Communication Studies Perspective, Audrey Elizabeth Coleman
Communication Studies
No abstract provided.
A Critical-Cultural Analysis Of Evolving Music Technology And Human Communication: Should We Let The Music Do The Talking?, Erin Warren
Communication Studies
Noted media communication scholar Marshall McLuhan said it best when he famously asserted “the medium is the message.” He continues on, recognizing that “the personal and social consequences of any medium -- that is, of any extension of ourselves -- result from the new scale Warren 5 that is introduced into our affairs by each extension of ourselves, or by any new technology” (McLuhan 7). One category of mediums it applies best to is music. This interests me, as a communication studies student and as someone who aims to understand the role that human interaction plays in music technology. In …