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Full-Text Articles in Communication
Branding Small Businesses In Small Communities, Lacey Jenkins
Branding Small Businesses In Small Communities, Lacey Jenkins
Masters Theses
Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately, large portions of branding tactics are geared towards large corporations in large communities. Small and mid-sized businesses require different tactics in order to create a brand that effectively communicates its purpose and values to its consumers. Because of this, this thesis is looking at the branding tactics of a small business in Charleston, Illinois. This business, Phoenix Elite, showed weaknesses in multiple areas of its branding package. Using a literature review, the goal is to create a better understanding of what branding is, as …
@Gretathunberg: Navigating Critique And Identity Within Youth Climate Activism On Twitter, Carina Robin Weadock
@Gretathunberg: Navigating Critique And Identity Within Youth Climate Activism On Twitter, Carina Robin Weadock
Electronic Theses and Dissertations
Youth climate activist Greta Thunberg sat alone on the steps of the Swedish Parliament building in September of 2018, holding a bold black and white sign and demanding action be taken in the face of the climate crisis. Ever since, her activism and Twitter presence have sparked media attention, catalyzed youth activists globally to organize marches and strike from school, and have drawn critique. This thesis employs McKerrow’s (1989) critical rhetoric to uncover dominant discourses within tweets that undermine Thunberg based on identity and to explore the potential that Thunberg’s Twitter presence might or might not hold for future youth …
#Fashioningidentity And #Performingauthenticity: Communicative, Relational, And Affective Labor In The Digital Frontier Of Fashion And Lifestyle Blogging, Jessica L. Neumann
#Fashioningidentity And #Performingauthenticity: Communicative, Relational, And Affective Labor In The Digital Frontier Of Fashion And Lifestyle Blogging, Jessica L. Neumann
Electronic Theses and Dissertations
Fashion and lifestyle blogs serves as a new cultural space, where bloggers are viewed as influencers and set cultural, societal standards of an ideal womanhood. Female bloggers' various forms of labor - specifically, communicative, relational, and affective - establish a blogger's role in social and economic life and reiterate the significance of consumerism as a hallmark of femininity. Fashion and lifestyle bloggers are typically women, whose labor sustains the fashion and lifestyle blogging ecosystem. This occurs through consistent, branded communication; cultivating connections and relationships with followers and fellow bloggers; and transference of affect across digital divides, in real time, through …