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Full-Text Articles in Communication
A Humanistic Approach To Understanding Child Consumer Socialization In Us Homes, Lucy Atkinson, Michelle R. Nelson, Mark A. Rademacher
A Humanistic Approach To Understanding Child Consumer Socialization In Us Homes, Lucy Atkinson, Michelle R. Nelson, Mark A. Rademacher
Mark A. Rademacher
We present findings from a qualitative, multisite, multi-method, longitudinal study of parents and their preschool-aged children that explores the intersections of marketing influences in the home and in the larger outside world of children. Findings indicate that preschoolers represent complicated and nuanced “consumers in training” beyond predictions based on their “perceptual stage of development.” Specifically, our data revealed interesting ways in which marketing and consumer culture can foster a number of pro-social consumer outcomes (e.g., charity, gift-giving, financial literacy). We also noted an emerging understanding by preschoolers of the social meanings of goods for identity construction and product evaluation. Finally, …
The Power And Importance Of Emotional Investment In Scholarly Research: An Ethnographic Account Of San Luis Obispo County Juvenile Hall, Claire E. Shannon
The Power And Importance Of Emotional Investment In Scholarly Research: An Ethnographic Account Of San Luis Obispo County Juvenile Hall, Claire E. Shannon
Communication Studies
No abstract provided.
A Humanistic Approach To Understanding Child Consumer Socialization In Us Homes, Lucy Atkinson, Michelle R. Nelson, Mark A. Rademacher
A Humanistic Approach To Understanding Child Consumer Socialization In Us Homes, Lucy Atkinson, Michelle R. Nelson, Mark A. Rademacher
Scholarship and Professional Work - Communication
We present findings from a qualitative, multisite, multi-method, longitudinal study of parents and their preschool-aged children that explores the intersections of marketing influences in the home and in the larger outside world of children. Findings indicate that preschoolers represent complicated and nuanced “consumers in training” beyond predictions based on their “perceptual stage of development.” Specifically, our data revealed interesting ways in which marketing and consumer culture can foster a number of pro-social consumer outcomes (e.g., charity, gift-giving, financial literacy). We also noted an emerging understanding by preschoolers of the social meanings of goods for identity construction and product evaluation. Finally, …
Remembering A Cool September, Lisa M. Tillmann Ph.D.
Remembering A Cool September, Lisa M. Tillmann Ph.D.
Faculty Publications
This ethnographic short story chronicles the author’s emotional journey following September 11, 2001. After weeks of disconnection, she encounters a display of patriotism by two gay male friends, provoking her to process what it means to be both patriotic and gay in contemporary U.S. culture.
State Of Unions: Politics And Poetics Of Performance, Lisa M. Tillmann Ph.D.
State Of Unions: Politics And Poetics Of Performance, Lisa M. Tillmann Ph.D.
Faculty Publications
At the 2005 International Congress of Qualitative Inquiry, the author delivered a poem and slide show, “The State of Unions: Activism (and In-Activism) in Decision 2004.” The performance processed the election in the context of her research community, a network of gay male friends—marginalized by sexual orientation but privileged by sex, gender expression, race, class, and education. Audience members offered mixed responses, some praising its provocative content, others criticizing the author’s position and tone, which some perceived as hostile, even as “gay bashing.”