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Articles 1 - 12 of 12
Full-Text Articles in Communication
Inaccessible Interpolated Imagery: How Coffee Farmers In The State Of Chiapas Might Access Political Economic Opportunity Through Representation, Paolo Fiann Bicchieri
Inaccessible Interpolated Imagery: How Coffee Farmers In The State Of Chiapas Might Access Political Economic Opportunity Through Representation, Paolo Fiann Bicchieri
Master's Theses
Here is a useful parable to boil down the idea of this project and set the tone: when one goes to the bar to tell a story about a fight at the bar, they would never venture to place themselves as the hero of the brawl, taking out three drunkards in a single punch, unless they were really in the bar, at that time, fighting a good fight. One would never do this as the bartender, locals, and regulars would all know if this were the case or not. Yet transnational corporations, governments, and even consumers do this all the …
The Politicization Of School Reopenings: Media Coverage Of Teachers Unions, Sarah King
The Politicization Of School Reopenings: Media Coverage Of Teachers Unions, Sarah King
Master's Theses
The process of school reopenings during the COVID-19 pandemic has garnered a significant amount of attention from various stakeholders including parents, school administrators, teachers, teachers’ unions, and the media. Negotiations over elements of school reopening policies, such as mask mandates and remote-learning options have, in certain school districts, been fraught with contention. The politicization of school reopening policies has been the source of a growing body of research, which tends to analyze policy decisions in conjunction with COVID data. However, a large gap in the literature has appeared concerning the politicization of school reopenings and the impact of the media, …
The Rhetoric Of Blame: A Rhetorical Framing Analysis Of Othering And Blame In Historical Health Crises, Colin G. Cameron
The Rhetoric Of Blame: A Rhetorical Framing Analysis Of Othering And Blame In Historical Health Crises, Colin G. Cameron
Master's Theses
The United States’ response to the COVID-19 pandemic was hallmarked by blame rhetoric and fluid social and political expedience. However, the pervasiveness of othering and blame in contemporary pandemic discourse is perhaps consistent with the blame rhetoric of health crises throughout history. Using a rhetorical framing analysis approach, this study aims to explore the various elements of blame rhetoric embedded in newsprint media frames regarding historic infectious disease outbreaks. In doing so, this study investigates three case studies: the San Francisco smallpox outbreak of 1876, the Spanish Flu pandemic of 1918, and the AIDS crisis of the 1980s – 1990s. …
Influences Of Youtube Advertising On Young Adults: A Social Identity Perspective, Nathakorn Srithong
Influences Of Youtube Advertising On Young Adults: A Social Identity Perspective, Nathakorn Srithong
Master's Theses
Social media sites, such as YouTube, have provided a platform for many individuals to have online communities and form their own audiences through their shared interests and a sense of belonging. YouTube exemplifies a social environment in which everyone has the potential to be both the consumer and the producer of content and suggests the speed at which social networking innovations can transform the way we interact with other users. Corporations began to deviate new strategies to engage this new online market and have created a salient area to study the potential problems that may arise when ads present cultural …
Media Frames And Abortion Issue Polarization, Shianne Galuska
Media Frames And Abortion Issue Polarization, Shianne Galuska
Master's Theses
The abortion issue is one of the most polarizing topics within the public and media sphere. How the media chooses to frame the abortion debate may influence public opinion and individual reactions. Specifically, articles that use incongruent abortion frames (pro-life/pro-abortion & anti-abortion/pro-choice) may be contributing to an ingroup versus outgroup mentality by highlighting who is the ingroup and who is the outgroup, thus generating moral disgust and polarization (characterized by anger, bias, and activism) amongst those with opposing views. This study sought to answer whether presenting individuals with an incongruent abortion frame increases anger, bias, and activism (polarization), as well …
An Exploratory Study Of Acculturation Experiences Of Graduate Student Immigrants At The University Of San Francisco, Courtney Lamar
An Exploratory Study Of Acculturation Experiences Of Graduate Student Immigrants At The University Of San Francisco, Courtney Lamar
Master's Theses
This study explores the shared challenges during the acculturation process of graduate student immigrants pursuing higher education in the United States. 13 graduate student immigrants at the University of San Francisco discuss their experiences of cultural adjustment into U.S. culture. Through qualitative interviews and thematic analysis, this study seeks to understand the acculturation experiences of graduate student immigrants in the San Francisco Bay Area of the United States. This analysis is based on the individual-level experience examining attitudes and acculturation strategies in the dominant society. Analysis, possibly policy implication for institutions of higher education, and possible directions for future research …
The Curated Chronicles Of The American Family: An Ideological Analysis Of The Love Taza Blog, Elizabeth Radley
The Curated Chronicles Of The American Family: An Ideological Analysis Of The Love Taza Blog, Elizabeth Radley
Master's Theses
Named one of the top ten influencers of parenting by Forbes, Naomi Davis of the family-lifestyle Blog, Love Taza has transformed her family chronicles into a successful Internet business with an extensive following ("Top Influencers of 2017: Parenting"). This thesis examines the content of Love Taza to understand what messages Naomi communicates to her readers and how her readers may be receiving those messages. Using a sample of 600 posts from 2012-2017, a quantitative analysis was conducted to determine the type of content being presented. According to the findings, the majority of the posts included sponsored content and the most …
Sony Pictures And The U.S. Federal Government: A Case Study Analysis Of The Sony Pictures Entertainment Hack Crisis Using Normal Accidents Theory, Mohamed Ismail
Master's Theses
In this case study, I analyze the 2014 North Korean computer database hack of Sony Pictures Entertainment (SPE), a serious national security crisis of cyberterrorism. I utilize Normal Accidents theory as a lens, to help explain how the accident within one system (SPE) and later crisis lead to the interaction with a second system (U.S. Federal Government), the development of a new crisis, and the need for a crisis response from system two. The evolution of a single organization’s accident into a national security crisis does not occur without specific complex interactions that take place to connect the two systems …
Do Marketing Strategies Impact Condom Sales In Uganda?, Meyhar Mohammed
Do Marketing Strategies Impact Condom Sales In Uganda?, Meyhar Mohammed
Master's Theses
What attracts people to buy condoms? HIV/AIDS remain one of the biggest health dangers of the world, especially in Sub-Saharan Africa. A lot of efforts have been pursued in the past two decades to drastically reduce prevalence of HIV and increase awareness about preventive mechanisms. In order to prevent relapse of success achieved so far, it is important to recognize transformation of consumer behavior due to growth in social networks, education and awareness over time. There are a lot of behavioral triggers captured by social marketing interventions in the field of public health. In an attempt to investigate the role …
The Intersection Of Culture And Activism In The Filipino Community In Soma, Ericka J. Martynovych
The Intersection Of Culture And Activism In The Filipino Community In Soma, Ericka J. Martynovych
Master's Theses
My research analyzes the intersection between culture and activism, through oral histories with participants and organizers of SoMa Pilipinas, the Filipino cultural heritage district in the South of Market neighborhood of San Francisco. I analyzed the impact of the establishment of the Filipino cultural heritage district on the Filipino community in the South of Market neighborhood. I examined what motivates members of this community to be politically active by organizing and attending protests and rallies, speaking at Planning Commission hearings at City Hall, attending planning meetings for SoMa Pilipinas, building relationships across organizations and fields, and providing resources for community …
The Captivity Of Opportunity: The Conversation Surrounding Church-Going Hispanic Immigrants, Nicolet Hopper Bell
The Captivity Of Opportunity: The Conversation Surrounding Church-Going Hispanic Immigrants, Nicolet Hopper Bell
Master's Theses
Immigration is a long-standing topic of discussion in the United States. Hispanic immigrants, or families of Hispanic immigrants, living in America face unique challenges. Through focus group interviews, participants from a predominantly Hispanic Protestant church narrated their experience of living in the United States. Guided grounded theory data analysis revealed three categories and 14 subcategories, or themes of conversation, surrounding this hot topic. Participants shed light on the distinctive challenges they faced, how these challenges affected them, and how they attempted to overcome these difficulties. By exploring these results through the lens of social stigma theory (Goffman, 2009) and intergroup …
Understanding How Intentionally Unplugging From Cell Phones Shapes Interpersonal Relationships And The Undergraduate College Experience, Jadelin P. Felipe
Understanding How Intentionally Unplugging From Cell Phones Shapes Interpersonal Relationships And The Undergraduate College Experience, Jadelin P. Felipe
Master's Theses
The purpose of this study was to gain an understanding of what motivated college students—the Unplugged Students—to intentionally use their cell phones less and how they understood the impact that unplugging had on their interpersonal relationships and college experience. Nine undergraduate college students from four private schools were interviewed in one-on-one semi- structured interviews. These students, considered non-users, provided a particularly useful perspective as these students made a conscious choice to counteract social norms and experienced both being plugged in and unplugged. Cell phones and the act of unplugging proved to make up a complex and more nuanced topic than …