Communication Commons^™

Storytelling For Social Change: Using Victim Narratives From Social Media To Disrupt Rape Myth Acceptance Among College Students, Grace Carmack

Journalism Undergraduate Honors Theses

This study employed a narrative intervention experiment aimed at challenging college students' acceptance of rape myths (RMA). Rape myths are erroneous beliefs that shift blame for sexual violence (SV) from perpetrators to victims and encompass stereotypical misconceptions about women. Three authentic narratives, shared anonymously on social media by college victims of sexual violence, were selected for their varying levels of graphic detail and situational context. The study's objective was not only to interrogate RMA among college students but also to discover which of the three narratives was most effective in reducing RMA among readers, utilizing the Transportation Theory as a …

I Pledge Allegiance: Language, Information, And How The American Far-Right Forms Its Identity, Joshua Marvine

Political Science Undergraduate Honors Theses

This study examines how the modern “alt-right” converged with mainstream Conservative politics following the election of Donald Trump. It explores how in the 21st Century, as in the past, right-wing social movements use language to prompt violence from their adherents. While far-right information networks have existed for decades, this study explores the ways in which modern networks allow for a greater convergence between disparate movements on the right, creating a more unified information web and understanding of reality. This convergence contributes to extremist ideas gaining larger and more mainstream platforms, granting them a global reach and significant influence in domestic …

Political Speech: The Influence Of Speaker Sex And Verbal Aggression On Message Perception, Amanda Magusiak

Graduate Theses and Dissertations

This study examined political messaging. More specifically, I considered the influence of the sex of the speaker and the use of verbal aggression on overall message perception. One hundred and six college-aged students read eight excerpts of political speech where sex of the speaker (male; female) and level of aggression (aggressive; nonaggressive) were manipulated. Participants then completed measures assessing their agreement with the political message, the speaker’s credibility, the speaker’s communicative appropriateness, and the speaker’s level of verbal aggressiveness. Results indicated that male and female political speakers were evaluated similarly on measures of agreeableness, credibility, and appropriateness. In addition, aggressive …

The Connection Between Gen Z And Online Fast Fashion Media; Aiming To Create A Sustainable Future In Fashion., Rachel Peters

School of Art Undergraduate Honors Theses

It is impossible to think about culture in the past two decades without referencing social media. My generation, commonly known as Gen Z (born between 1997-2010), has been on the forefront of social media development. One of the first generations to grow up with some form of unfiltered online social experience, Gen Z has been hard wired to consume media. While using social media alongside my peers, I have observed a problem that has resulted from this: mass consumption. A mass consumption of food, beauty products, home decor, and clothing in particular. On social media we see hundreds of videos …

Black Occularity, The White Gaze, And Color-Blindness In Shonda Rhimes' Bridgerton, Daniella Ruiz Cantu

Political Science Undergraduate Honors Theses

The white gaze, or the assumption that the default reader or observer of a piece of media is white, affects the way that people of color are shown on television. This research project uses the hit Netflix show Bridgerton to study the way that modern-day representations of people of color both challenge whiteness and white supremacy, while also reinforcing the white gaze. This is done through the examination of works by George Yancy, Laraine Wallowits, Frantz Fanon, Laura Mulvey, Kristen J. Warner, and Cheryl I. Harris on the white gaze, the male gaze, narrative conventions of soap operas and telenovelas, …

Covid-19 Masks In Terms Of Functional, Expressive, And Aesthetic Consumer Needs, Lily Highley

Apparel Merchandising and Product Development Undergraduate Honors Theses

The purpose of this study was to assess consumers' perspectives of COVID-19 masks under the functional, expressive, and aesthetic areas. Due to the COVID-19 pandemic, masks have become an “accessory” to everyday life, and it was essential to research masks under these unique areas and explore consumer perceptions.

This study took place after background research on the topic and the FEA model. The study included a survey sent to Bumpers College students upon approval from the IRB. The data was analyzed and interpreted specifically in the FEA areas and can be useful to better understand the students at the University …

Live The Local: Exploring The Relationship Between Local News Media And Cities Undergoing Downtown Revitalization, Allison Wise

Graduate Theses and Dissertations

The rise in suburban development has caused many downtowns across the United States to lose residents, businesses, attractions and community engagement. City officials and planners work to create policies, designs and urban development that help to revitalize downtowns. However, how do we bring people into our downtowns to live, work and play? That is where local news coverage can have an impact. The question arises: What can city officials, event organizers, business leaders do to foster a vibrant downtown? News outlets (e.g., television, print, digital) and their corresponding social media platforms, such as Facebook and Twitter, can act as " …

The Role Of Peer Irrigators On The Choice And Intensity Of Efficient Irrigation Techniques, Noah Hayward

Agricultural Economics and Agribusiness Undergraduate Honors Theses

We evaluate the use and the proportion of farmland that uses prominent irrigation practices in Arkansas, USA. A bi-variate sample selection model evaluates the determinants of the share of irrigated land in a farm that uses each practice. We evaluate the relationship between the irrigation practices peers use and the intensity that another farmer utilizes that same irrigation practice(s). So, if a peer of an Arkansas Delta farmer uses center pivot irrigation, for example, it increases the probability that the farmer him or herself will use acreage using center pivot by 66%. Conversely, a peer using surge irrigation only results …

The Impact Of Media Algorithms On The Habermassian Public Sphere And Discourse, Kendal Heavner

Graduate Theses and Dissertations

Media algorithms are increasing in use among popular social networking sites (Geiger, 2009).Algorithms are used to sort a users’ social media feed based on relevance and interest rather than content publish time (Geiger, 2009). Widely accepted and recognized as influential in the media sector, algorithms create a highly personalized experience for the individual viewer. However, some scholars argue the specified curation of media based on a user’s personal preferences leads to a “filter bubble,” an online-based self-fulfilling prophecy in which users’ pre-existing opinions are continually reaffirmed. Because of this, this thesis will examine the intersection of algorithms and media theory. …

In His Name: White Evangelicals, The Republican Party, And Their Support And Endorsement Of Donald Trump – Documentary Podcast, Matthew Moore

Graduate Theses and Dissertations

The purpose of this project is to provide historical context to the rise of White Evangelicals political involvement in the United States and how it evolved to support and endorse Donald Trump for president in the 2016 election. Three major factors led to this: White Christian Nationalism, traditional family values, and racial resentment. The podcast is a story told in three parts, addressing the history of these elements starting before America was even a nation to today. This project seeks to address the past, acknowledge what led to Donald Trump’s election in 2016, and reckon with White Evangelicals ought to …

Racialized Reality: Crime News And Racial Stereotype Framing, Warrington Sebree

Graduate Theses and Dissertations

Research shows that crime news is a primary mechanism for shaping public consciousness surrounding legal order, social morality, and threats present in their citizens communities. This research explores how news media influences negative attitudes towards criminal justice reform and Black identity. Utilizing Framing Theory, this study focuses on whether negative stereotypes in crime news triggers racial prejudice and bias towards African Americans. Participants of this study will consist of current students at the University of Arkansas, Fayetteville. The findings suggest that knowing the race of a potential criminal assailant influences respondents’ attitudes towards presumptions of guilt, future criminality, and criminal …

Immigration And Crime In The News, 2014-2018: Do Focusing Events And Policy Windows Affect Framing?, Abigale Rongey

Graduate Theses and Dissertations

Although an abundance of literature demonstrates that immigrant populations are less crime-prone than the native-born population, the majority of Americans believe that immigration inherently threatens the security of the United States. Because Americans are not well versed in the complex issues of immigration and crime, public opinion is undoubtedly influenced by media outlets’ crafted narratives that simplify circumstances and events into easily digestible material. The current study examines how media behavior changes and responds to social and political events by examining “frames” utilized in articles that produce narratives about immigration and crime. Using content analysis of over 1,700 articles published …

The Political Preferences Of Arkansas Farmers And Ranchers, Rachel J. Barry

Agricultural Economics and Agribusiness Undergraduate Honors Theses

This research was conducted to evaluate where farmers and ranchers find political information and assess their political preferences. By conducting a survey of Arkansas farmers and ranchers we were able to determine that they prefer face to face interaction as a source of information by large margins. They typically consult friends, peers, and extension agents where appropriate. Depending on the type of political information they are seeking (information about candidates as opposed to information about policy topics), they often used other types of information sources such as the internet and broadcast media. We also ascertained that farmers and ranchers have …

Sex, Stress, And The Supreme Court: Verbal And Vocalic Analysis Of Brett Kavanaugh’S Senate Confirmation Hearings To The Supreme Court, Alexandra Johnson

Graduate Theses and Dissertations

This study analyzed the relationship between verbal and nonverbal vocalic communication patterns exhibited by Brett Kavanaugh, now a sitting Justice on the U.S. Supreme Court, during his Senate confirmation hearings in 2018. Additionally, the relationship between verbal statement types: attempt to define reality, personal narrative, policy positions, attacks, acclaims, and defenses, and the nonverbal vocalics of sighs, sharp intakes of breath, and sniffs were evaluated together to see which statement types would elicit higher physiological stress responses during both the 16-minute speech given at the end of the Day One hearing and the 45-minute testimony during the sexual assault hearing. …

The Anonymous Web In Adichie’S Americanah, Michelle Jude Gibeault

Graduate Theses and Dissertations

Adichie’s Americanah is a novel that elevates anonymous blogging into black cultural performance. The novel follows a young Nigerian, Ifemelu, who arrives in the United States on a student visa and depicts her stressful confrontation with racism in post-slavery America. Through beginning a blog, Ifemelu voices her experiences as a black woman and immigrant in ways that renew the concerns of James Baldwin, an author whom she studies closely. Like Baldwin, her style blends humor and techniques of persuasion that trace to traditional oral folklore. Ifemelu’s success rests partly on Adichie’s construction of her as a character of good ethos, …

Black Lives Matter: Understanding Social Media And The Changing Landscape Of Social Trust, Diana Carolina Cascante

Graduate Theses and Dissertations

This study aims to understand how social media is changing the landscape of social capital. Current research indicates a paradox between the growing use of mediated sources that are building social capital and low levels of social trust found in social media. People are skeptical of whether social media is trustworthy because there is no mechanism for fact-checking or verifying the information posted online. Since traces of social capital postulate social trust, it is needed to promote communal change. To understand this paradox, the Black Lives Matter movement is examined as an online platform that brings people together who have …

Political Speech On Twitter: A Sentiment Analysis Of Tweets And News Coverage Of Local Gun Policy, Mohamed Lemine M'Bareck

Graduate Theses and Dissertations

While the gun debate has been one of America’s most politically contentious issues, Twitter has become, in recent years a popular venue for politicians to carry out the debate. The present thesis is aimed at better understanding of political speech on Twitter, as well as the ways in which political frames and sentiment on Twitter differ from those of news media coverage regarding gun policy in the state of Arkansas.

The study uses framing theory, which assumes that both news media and individuals use frames to construct perceptions and narratives about issues. Adopting an automated content analysis as a method, …

Socially Constructing Marijuana Policy And Target Populations In The News Media, Jonathan Taylor Langner

Graduate Theses and Dissertations

This research focuses on different aspects of the co-construction African Americans and marijuana in the news. First, the historical background of modern drug laws, including marijuana prohibition, and how this was dependent on racialized fears in the wake of the abolition of slavery. Next, the prevalence and variety of marijuana constructions in a national newspaper, with careful attention paid to associations with racial identifiers. Finally, how African American athletes and marijuana are co-constructed in an exemplary article.

Chapter 2 describes how racial fears relate to the social construction of disadvantaged population in the media. We first describe the current situation …

Communicating For Equality: How Inclusive Communication Affects Political Participation Within Local Communities, Kyle Chandler Worley

Graduate Theses and Dissertations

This study will examine the relationship among inclusive communication, sense of community belonging, and political participation within local communities. Communication from organizations such as local advocacy and local, mainstream media that contains content acknowledging relevant topics for lesbian, gay, bisexual and transgender (LGBT) community members. I explore ways that Communication Infrastructure Theory (CIT) can be applied to organizational inclusive communication’s influence on community marginalized members’ sense of community belonging and political participation. CIT has been applied to the study of racial and economic minority communities in past research in the past, but this study applies CIT to the study of …

The Myth Of Southern Atonement: Constructed Forgiveness In Public Spaces, Elizabeth Ashley Clayborn

Graduate Theses and Dissertations

This thesis provides a rhetorical analysis of public space in Arkansas and examines the ways in which the myth of Southern Atonement is constructed within those spaces. Three formal elements characterize Southern Atonement: absolution from the past, distinctiveness in constructed authenticity, and hope for a post-racial future. The analysis develops over three case studies which I argue contribute to the construction, engagement, and actualization of this cultural myth. The first chapter looks at Fort Smith, Arkansas, and The Unexpected art project as a source of identity construction and place attachment. Then I examine The Billgrimage, or the monuments and museums …

Applause, Laughter, Chants, And Cheers: An Analysis Of The Rhetorical Skill Of The “Great Communicator”, Reagan Gresham Dye

Graduate Theses and Dissertations

This study takes a content analytic approach to analyze the use of rhetorical devices in televised Republican National Convention (RNC) addresses by former U.S. President Ronald Reagan. By measuring rhetorical strategies and their relationship with the type, strength, synchrony, and duration of audience responses during the 1976, 1980, 1984, and 1992 RNCs, this study finds that Reagan had the ability to control speech factors to his advantage to promote positive audience response. This study finds that Reagan was adept at utilizing humor, external attacks, and advocating for his policy agenda in a way that elicited positive audience responses such as …

Identity Through Clothing: Argentinian Vs. American Women, Magali Farfan

Apparel Merchandising and Product Development Undergraduate Honors Theses

According to Roach-Higgins, Eicher, and Johnson (1995), “individuals acquire identity through social, physical, and biological settings” (pg.12). When acquiring identity, culture plays a vital role. Because of numerous influences on identity, a conflict exists for those who identify with more than one culture. This study focuses specifically on the problems of women who identify both as Argentinian and American. The purpose of this creative project was to create an outfit that could be worn by an Argentinian/American woman in the presence of family and friends, regardless of culture, and not feel that she is disregarding societal norms of either culture. …

Analyzing The Effects Of Preprimary Broadcast Media On Presidential Nominations From 1980-2016, Jarred Ralston Cuellar

Graduate Theses and Dissertations

This study attempts to discover if broadcast media released during the preprimary period has an effect on the Presidential nomination process, and if so in what way? Several OLS regression models, based on Randall Adkins and Andrew Dowdle’s Presidential nomination forecasting models, were created as an attempt to not only find a statistically significant effect between broadcast media and aggregate vote percentage, but also in an effort to create more effective forecasts. I have drawn my sample from every open nomination race dating back to 1980, and used both cable and network broadcasting sources. I have covered not only the …

A Melting Pot Of Voices: Public Discourse And The Latino Immigrant Experience In The United States, Elizabeth Katherine Vammen

Graduate Theses and Dissertations

This study examines the discourses surrounding the immigrant experience in the United States to reconcile first-hand accounts of Latino immigrant experiences with the discourse prevailing in broader domains such as immigration law, public forums, non-fiction essays, and the news media. In order to break down barriers that prevent productive discussions, this analysis identifies stifling language guised under what Antonio Gramsci defines common sense rather than good sense. At the same time this study aims to deconstruct stifling language, it uses first-hand accounts from Latino immigrants to provide insight as to where the American public is not listening. By analyzing common …

Purchasing Power: The Effects Of Foreign Investment On Political Development In Kazakhstan, William Curtis Sullivan

Graduate Theses and Dissertations

This thesis examines the effects of foreign direct investment on Kazakhstan's political growth. Kazakhstan's transition to a market economy was plagued by corruption, and heavy investment in the oil industry generated resource dependency concerns. The regime later began to exert control over the oil industry through renegotiated contracts and legislative changes. This enriched and empowered the regime. As a result, Kazakhstani presidentm Nursultan Nazarbayev, was able to consolidate control over the state by employing "soft authoritarian" tactics and by rewarding political supporters. The regime was able to employ these tactics because of the wealth that foreign investment created. Thus, control …

The Price Of Dissent: Freedom Of Speech And Arkansas Criminal Anarchy Arrests, Jamie Leto Kern

Graduate Theses and Dissertations

Following World War I and the Bolshevik Revolutions, America's Red Scare began, inciting fanatical patriotism and an alleged threat of anarchy that gripped a nation with fear. Paranoia about communists, Socialists, and anarchists divided the country and resulted in many states, including Arkansas, passing criminal anarchy laws. Since a majority of those accused of anti-American activities were involved in labor disputes, Arkansas makes for an interesting case study; not only did it have a relative lack of labor disputes, it still passed anti-Bolshevik laws. The purpose of this research is to develop an understanding of the ways in which dissenters …

Too Big Not To Fail: United States Corporate Media And The 2008 Financial Crisis, Justin Lars Bergh

Graduate Theses and Dissertations

This thesis investigates United States newspaper coverage of the 2008 financial crisis, with a particular focus on the debate that took place in press coverage surrounding the proposed 700 billion dollar Troubled Asset Relief Program (TARP). Specifically, this study aims to understand how, when faced with a crisis that threatened hegemony, the state and economic elites, working in and through media, were able to effectively convince the subordinate classes to consent to state intervention aimed at perpetuating a financial system that has historically profited from the relative financial insecurity of the subordinate classes. In order to understand media's role in …

More Than Memories? Schema Transference From Media Characters To Real People, Hilary Ray

Graduate Theses and Dissertations

This study focused on whether personality traits and evaluations of television personalities are used to make inferences about new Social interaction partners. It tested the hypothesis that priming schemas of television personalities will bias inferences made about a stranger. The results were mixed. Participants in the experimental condition made more biased inferences about a stranger than did participants in the control condition. This transference was not influenced by participants' parasociability, and methodological limitations prevented conclusive study of the influence of affective evaluations in this effect. Future studies should attempt to increase methodological control and introduce a diverse set of measures …