Communication Commons^™

War Spin: How U.S. Politicians, The President And The Media Frame Foreign Intervention, Samantha White

Masters Theses

In this research, I seek to explain how three different foreign policy actors, the President, key Senators, and the media frame intervention policy when determining if intervention is used for human rights versus U.S. interests. I will be looking at four different areas of turmoil (Bosnia (1992-1995), Rwanda (1994), Syria (2011-present) and Iraq (2003-2011)) to see if the Presidents, Senators, and the media framed their intervention around human rights atrocities being committed, or if they framed it around a national security dilemma.

Dairy, Democracy, & Pr: A Political Economic Analysis Of Associated Milk Producers, Inc. 1988-1989, Anna L. Percival

Masters Theses

This paper, using a political economic approach, explores the communication techniques used during a second-wave of consolidation in the dairy industry in the 1980s. After providing a historical context of the dairy industry and its connections with federal policy, this paper follows the story of a large dairy cooperative: Association Milk Producers, Inc. (AMPI) and how it influenced public policy and consumption through interconnected dairy organizations like the National Milk Producers Federation and by using a political action committee. This paper provides an example of Carey's (1997) treetops propaganda by way of the powerful political action committee C-TAPE and the …

Going Solo: A Study Into The Framing And Salience Of International Terrorism, Arianne Gouveia

Masters Theses

In order to explore presidential rhetoric, media coverage and its contribution to public opinion, this thesis will examine these facets in the matters of international terrorism. More specifically, terrorism in India, Syria, and Afghanistan will be assessed and compared during two time periods: 2003-2004, and 2011-2012. This thesis will predominately attempt to evaluate the relationship between the Global Terrorism Index (GTI) and actual coverage. By searching for key words in presidential speeches from President Obama and President Bush, evaluating the news coverage of terrorist activity in all three countries, this thesis will attempt to show the impact of presidential speeches …

Stepping Out From The Crowd: (Re)Branding Jamaica's Tourism Product Through Sports And Culture, Thelca Patrice White

Masters Theses

Branding and marketing, in a world where much emphasis is placed on commercialism, are inextricably linked, and carry significant weight. Brands, as we have come to know them, are seemingly ubiquitous, and represent an omnipresent way for many businesses to communicate vital information about their products to existing, as well as, prospective customers. However, while many persons consider branding to be directly related to huge corporations, branding has expanded its repertoire to include nations. While many scholars of marketing and branding have placed keen attention on the branding of corporations, very little attention has been placed on the branding of …

A Soldier's Home, Andrew O. Mclaughlin

Masters Theses

No abstract provided.

A Career Profile In Public Information, Elizabeth C. Forney

Masters Theses

This study examines public information as a profession by surveying professionals at the management level in state government. Respondents provided data which was analyzed using content analysis, paired correlation, univariate statistics, and phenomenology. Results reveal a general theme involving journalism. Respondents indicated a background (educational and occupational) in journalism is the most important aspect in a public information career. This study provides average ages, dominant gender, salary figures, specific educational preparation advice, and advice for getting into and achieving in the public information field.

The Bush Administration And The War On Drugs: An Exploratory Weaverian Rhetorical Analysis Of Ultimate Terms And Arguments As Weapons In The War On Drugs, James R. Conley

Masters Theses

One of the least studied trends in contemporary rhetorical discourse is what Richard Weaver called the ultimate "devil term,"--words which serve as the ultimate symbols of repulsion and repellant. Weaver claimed that the word "communist" was the ultimate devil term in the 1950s. However, it is the belief of this author that the new ultimate devil term of the 1990s is the word "drug."

This study sought to determine whether or not a shift in ultimate terms had occurred by examining the speeches of President George Bush and other members of his Administration associated with the war on drugs. A …

An Analysis Of The War And Peace Position Of Senator Edmund Muskie, Cheryl Kaye Keyser

Masters Theses

No abstract provided.