Communication Commons^™

Effective Communication Strategy During Crisis: A Case Of The 2010 Toyota Recall Crisis, Masud Mensah

Masters Theses

Crisis communication is an integral part of public relations and organizational management at large involving the timely and strategic sharing of information during a crisis or emergency. Its primary purpose is to ensure that organizations effectively manage and minimize the negative impact of the crisis on their operations and stakeholders, which invariably helps to maintain trust, credibility and restore their reputation. Based on an interpretivist standpoint, the study utilizes qualitative approaches and takes the form of a case study. It offers a comprehensive account of the crisis, including key occurrences, media representation, and public responses, showcasing its international impact via …

The Impact Of Utilitarian Product Reviews On Brand Perception, Benjamin Libon

Masters Theses

The impact of online reviews on consumer behavior has been increasingly studied as online retail platforms have grown exponentially, and internet research used prior to purchasing products has become more common. However, limited research has examined the impact of those product reviews on the overall perception of the brands selling these products. This study exclusively looked at product reviews for high and low-involvement utilitarian products and analyzed how those reviews affect consumers' perception of a brand. Taking a sample of 301 participants, findings showed that star ratings had a drastic effect on consumers' perception of a brand, associating a low …

My Ceo Has An Instagram? An Analysis Of Fortune 500 Ceo’S Personal Instagram Accounts, Courtney Dail Francis

Masters Theses

As social media evolves and changes, so does the need to be more active online. This need also applies to CEOs who have a direct pipeline to consumers. What CEOs post can have an impact on their organization and give a greater understanding as to who they are as a person, not just as a business leader. In this quantitative study, Fortune 500 CEO Instagram accounts are analyzed to better understand the overall theme of the content they are posting. It was found that the most popular styles posted on these accounts was personal posts and company/CEO/industry news and events. …

Stakeholders And Stakeseekers’ Perceptions Of Cultural Violations And International Crisis Communication, Najwa Nishaa Albaqami

Masters Theses

Applying the expectancy violation theory (EVT) to the crisis communication context, this research explores to what extent stakeholders and stakeseekers’ perceive violations in an international crisis context. Specifically, this study investigated to what extent organizations stakeholders and stakeseekers’ perceive cultural and expectancy violations in an international crisis. Through a case study that analyzed tweets, web blogs, and The New York Times articles, this study identified that the cultural violation theme has two components, including (1) perceived responsibility and harshness of the violation and (2) damage done by the company’s transgression. Whereas expectancy violation theme included (1) frequent use of verbal …

Q/A: A Semiotic Deconstruction Of Narrative Transportation On Episodic Television, Josh Grube

Masters Theses

Narrative transportation is a captivating phenomenon in which an audience member psychologically departs from material reality and immerses into the narrative world (Gerrig, 1993). Existing literature on narrative transportation mostly consists of audience-level studies, primarily focused on the phenomenon’s persuasive effects and audience attributes that mediate their ability to be transported. From a theoretical media perspective, transportation is conceived as an aspect of the larger audience cultivation process (Gerbner, 1998) due to its persuasive influence, revealing the importance of viewing it from the textual level. This thesis fills a significant gap in narrative transportation theory by examining television narratives through …

Laugh Until It’S No Longer A Scandal: The Use Of Humorous Apologia To Reframe Crisis Narratives On Saturday Night Live, Vanessa S. Hills

Masters Theses

This thesis examines the role of humor-based apologia as a crisis communication strategy for celebrities. Using a rhetorical method, it explicates the role that humor plays in shaping crisis narratives in response to kategoria within the context of Saturday Night Live. Four case study analyses determine whether the generic parameters of apologia include the use of a humor-based apologia or whether humorous apologiae should be classified as a unique subgenre. These findings further the body of research on apologia and highlight the need for additional research on the effectiveness of humor as a crisis communication strategy.

Why A Negative Body Image? A Study On Gender, Social Media, And Mass Media, Taryn Bland Teeters

Masters Theses

This study was designed to identify the contributors to body image (BI) dissatisfaction. The factors affecting the adult body image and the extent of their consequences were examined. This study attempted to determine the extent to which these individual's peers, the mass media, and social media affect their BI, body shaming, and the individual's shame of others.

An anonymous online questionnaire was utilized and sent to participants by snowballing through the use of Facebook and email. Participants were asked to identify their age, gender, pleasing and displeasing body parts, their use of social media, and an overall rating of their …

War Spin: How U.S. Politicians, The President And The Media Frame Foreign Intervention, Samantha White

Masters Theses

In this research, I seek to explain how three different foreign policy actors, the President, key Senators, and the media frame intervention policy when determining if intervention is used for human rights versus U.S. interests. I will be looking at four different areas of turmoil (Bosnia (1992-1995), Rwanda (1994), Syria (2011-present) and Iraq (2003-2011)) to see if the Presidents, Senators, and the media framed their intervention around human rights atrocities being committed, or if they framed it around a national security dilemma.

Comparing News Frames About The Syrian Crisis Between The Kommersant And The Financial Times, Anton Dinerstein

Masters Theses

This is an exploratory comparative study aimed to examine media frames about ongoing civil war in Syria. The civil uprising started on March 15, 2011, and turned into a civil war after May 8, 2011. The conflict has lasted for more than four years, and more than 220,000 people have died since it began. During the conflict, both the Syrian government and military opposition were accused of extreme cruelty and of using chemical weapons. However, there was no official proof of using chemical weapons until the August 21, 2013, when Syrian government forces used chemical weapons during their attack on …

The Effect Of Advertising On Male Body Image Disturbance: A Content Analysis Of Male Models In Esquire Magazine Ads From 1955-2005, Zienab Ahmed Mohamed Shoieb

Masters Theses

This study examines the transformation of the male body ideal in magazine ads over time. A content analysis of 218 male models in Esquire ads from 1955 to 2005 were coded for level of male models’ fat, muscularity, and nudity levels; whether the ad was photographed or illustrated; and product category. Findings reveal (1) a significant decrease in male models’ fat levels over time, (2) a significant increase in male models’ muscularity levels over time, and (3) a significant increase in nudity over time. Male models in photographed advertisements were found to have higher levels of muscularity and nudity than …

Going Solo: A Study Into The Framing And Salience Of International Terrorism, Arianne Gouveia

Masters Theses

In order to explore presidential rhetoric, media coverage and its contribution to public opinion, this thesis will examine these facets in the matters of international terrorism. More specifically, terrorism in India, Syria, and Afghanistan will be assessed and compared during two time periods: 2003-2004, and 2011-2012. This thesis will predominately attempt to evaluate the relationship between the Global Terrorism Index (GTI) and actual coverage. By searching for key words in presidential speeches from President Obama and President Bush, evaluating the news coverage of terrorist activity in all three countries, this thesis will attempt to show the impact of presidential speeches …

Public Confidence In Social Institutions And Media Coverage: A Case Of Belarus, Dzmitry Yuran

Masters Theses

Social scientists agree that public confidence in social institutions is a crucial element in building democratic society. This is especially true for transitional societies including post-communist countries, because the lack of public confidence in newly emerged democratic institutions can interfere with democratic development. Although different theories explaining public confidence in social institutions were developed, these theories ignored the role that mass media play in building public confidence. The goal of this study is to examine the connection between mass media coverage of social institutions and public confidence in these institutions by conducting content analysis of Belarusian newspapers, reviewing the results …

War Of Words: Framing Of The United States In Selected Belarusian Newspapers In 2009, Natalie Manayeva

Masters Theses

The purpose of this study was to examine the peculiarities of framing of the United States in selected Belarusian newspapers during first six months of the Obama administration. The concepts of anti-Americanism, authoritarian model of mass media and framing were chosen as a theoretical framework. This study was focused on the two main questions: first, what is the difference in how Belarusian state-run and independent newspapers frame the U.S., and second, what is the mechanism of creating negative image of the U.S. in Belarusian newspapers. In order to provide comprehensive answers to both questions the multi-method approach (involving methods of …

An Examination Of Parental Attitudes Toward Children's Advergaming: A Parental Socialization Perspective., Nathan Joseph Evans

Masters Theses

Every passing year is witness to increases in Internet use among younger populations. The amount of time spent online among children ages two to 11 is increasing at a faster rate than that of the entire online population. The rise in Internet use among children has resulted in marketing and advertising efforts aimed at increasing brand awareness, involvement and immersion. The use of branded entertainment and advergames is a popular practice when attempting to increase brand awareness and loyalty among children. Advergames offer a combination of entertainment and advertising that are designed to appeal to younger populations that have difficulty …

Radio-Television Of Serbia (1989-2009): The Changing Role Of State Tv In A Post-Communist Country, Ivanka Radovic

Masters Theses

This study examined the differences in reporting in Radio-Television of Serbia's (RTS) main newscast, Dnevnik 2, between the period of Slobodan Milosevic’s rule (1989-2000) and the period after the establishment of democracy in Serbia (2001-2009). The data were gathered by the content analysis of 63 RTS newscasts in the period 1989-2009. The research included quantitative analysis as well as additional observations of RTS newscasts noted at the time of coding. The major findings suggest that in the democratic period (2001-2009) RTS newscasts become shorter, more consistent in duration, less dedicated to coverage of state and ruling party officials’ activities, and …

Coughlin And Cleveland, Karen G. Ketchaver

Masters Theses

Father Charles E. Coughlin was one of the most prominent, and most controversial, figures in the United States in the 1930s and in the early years of the 1940s. This Canadian-born cleric rose from the life of an ordinary parish priest to becoming one of the leading radio phenomena of his day, masterfully using the new medium to command a vast audience. Coughlin began his radio career addressing religious subjects, but he expanded into the realm of politics by the early 1930s. His views became more and more extreme, and, by the latter part of the decade, he became increasingly …

Leadership Behavior And Perceived Team Communication Effectiveness: A Study Of Division 1 College Hockey Coaches' Perceptions, William Chris Brooks

Masters Theses

The purpose of the research was to begin testing assumptions about coaches' leadership and team communication by starting with an examination of the relationship between a head coach's perception of his leadership behavior and his perception of the effectiveness of his team's communication.

The sample in the study consisted of fifty NCAA Division I Men's Head Hockey Coaches during the 2006-2007 season. Demographic data reported included the following: the participants' age, education level, nationality, number of years as a head coach, number of years as an assistant coach, 2006-2007 record, and number of years as head coach at their current …

Democracy, Hegemony, And Consent: A Critical Ideological Analysis Of Mass Mediated Language, Michael Alan Glassco

Masters Theses

Accepting and incorporating mediated political discourse into our everyday lives without conscious attention to the language used perpetuates the underlying ideological assumptions of power guiding such discourse. The consequences of such overreaching power are manifest in the public sphere as a hegemonic system in which free market capitalism is portrayed as democratic and necessary to serve the needs of the public. This thesis focuses specifically on two versions of the Society of Professional Journalist Codes of Ethics 1987 and 1996, thought to influence the output of news organizations. This analysis exposes the problems inherent in the news media's focus of …

The Convergence Theory: Causal Affects Of Media Violence Communicated To Our Youth, Allan R. Alldredge

Masters Theses

This paper observes present violent activities and how there appears to be a correlation communicated through media and societal influences that we, as natural observers, have noticed affecting our youths. Over 3000 studies have attempted to prove that television, music, film, Internet, even video games, and news is the single cause of violence. This paper does not confirm evidence that any of the mediums are responsible for the violence in our youth alone. Instead this paper expresses a theory that convergence of all the mentioned mediums along with other societal factors contribute to the violence. This paper explores the possibility …

How Actualities Affect The Credibility And Audience Evaluation Of Radio Newscasts, Michael G. Bradd

Masters Theses

This study tests the hypotheses that actualities increase the audience appeal and credibility of a radio newscast. Two treatment newscasts of identical content were produced using the same announcer. One of the treatments used actualities in four of the seven stories while the other treatment had no actualities. Analysis of variance was used to compare subjects' evaluations of the two treatments. The study found that contrary to common wisdom in the radio industry, actualities have no statistically significant impact on the audience appeal of a newscast. The data did not confirm the credibility hypothesis; it strongly suggested that actualities do …

Viewers' Reactions To Ordinary People In Television News Events, Janice R. Kidd

Masters Theses

Viewers' Reactions to Ordinary People in Television News Events examines two hypotheses relating to respondents' reactions to viewing violent events or the likelihood of violent death as portrayed on the major news networks. Research centers on reactions of viewers to ordinary people caught in extraordinary news events. Results of two free-flow written exercises are discussed.

Research excludes reactions to viewing those in the news, such as police personnel, soldiers etc., whose lives might be expected to be involved in violent or dangerous events.

What's On Tv? A Demonstration Of The Utility Of Contextualism And Content Analysis In Mass Media Research, Craig P. Gaumer

Masters Theses

The purpose of this thesis has been to develop, test and utilize a reliable method to quantify the prevalence of pro- and anti-social behavior on children's television as assessed from a contextualist perspective. Many previous studies in the area of television have arbitrarily assigned either pro- or anti-social labels to television programs without the benefit of analyzing the content of these programs

The few studies that have attempted to analyze the pro- and anti-social content of children's television have used only physical parameters to define pro- or anti-social behavior. Through the development of a reliable method of analyzing the contextually …

An Examination And Explanation Of Paranormal Phenomena As A Legitimate And Significant Area Of Communication Studies, Leonard O. Sowers

Masters Theses

No abstract provided.