Communication Commons^™

Three Essays On The Political Economy Of Cultural Production And Creative Labor, Luke Pretz

Doctoral Dissertations

This dissertation investigates the relationships between capital, cultural production, and creative labor. Essay one theorizes the basis for the intensification of pop music stardom following the introduction of on-demand streaming technology. Prior to the emergence of on-demand streaming, record labels and broadcasters had a mutualistic relationship, wherein the near cost-free music provided by record labels formed the basis for radio broadcasts, which in turn formed the basis for the consumption of that music. Following the emergence of on-demand streaming the mutualistic relationship was ruptured. Broadcasters, in the form of streaming platforms, transitioned to the cost-efficient cultivation of masses of highly …

Sunny Days Ahead: Messages During A Pandemic: Creative Strategies And Themes In Health And Wellness Public Service Ads By The Ad Council, Meenakshi Trichur Venkitasubramanian

Doctoral Dissertations

Public Service Advertising is an essential field of study because of its ability to impact and shape public behavior and community changes. Historically, the advertising industry has come together during the times of world war to form an association, the Ad Council, to help create awareness to the public. Over the past 75 years, the Ad Council has contributed to the various causes by communicating and advertising to encourage better habits and behavior. The Ad Council has collaborated with CDC and COVID Collaborative to communicate the right messages about coronavirus response and COVID-19 vaccine during this pandemic. The purpose of …

A Postfeminist Multimodal Discourse Analysis Of Red Bull Sponsored Female Action Sports Athletes’ Digital Media Representation, Charli Celine Kerns

Doctoral Dissertations

This study applies a multimodal discourse analysis to social media content produced by Red Bull Media House. The aim of the research is to determine what postfeminist sensibilities discourses are used and how in the framing of the female action sports athletes the energy drink company sponsors. Specifically, Instagram posts, YouTube videos, and the biographical web pages about the 23 athletes were analyzed using multimodal discourse analysis. The findings revealed that while action sports have the potential to disrupt dominant discourses around femininity in sports contexts, ultimately Red Bull repackaged the discourses into different narratives.

“Stick To Sports”: Fan Moral Reasoning Strategies And Subsequent Psychological Well-Being In Response To An Athlete’S Controversial Political Associations, Stephen Warren

Doctoral Dissertations

With athletes actively protesting on and off the court, as well as sports organizations embracing activism efforts like Black Lives Matter, the importance of understanding how sports fans respond to athletes engaging in or being associated with politics is increasing, as well. If part of the draw for watching sports and identifying with teams is the potential to increase psychological health, what happens when fans are presented with political viewpoints within sports that they disagree with? This dissertation uses two studies to explore how fans of the New England Patriots responded to reading an article about a rookie Patriots player …

Military-Themed Video Games And The Cultivation Of Related Beliefs And Attitudes In Young Adult Males, Greg Blackburn

Doctoral Dissertations

Military themed games have been broadly critiqued as ideological vehicles that support western military institutions and militaristic attitudes. At the heart of these critiques is a concern for the potential influence these games may have on their audience, yet little empirical evidence exists to either support or refute that concern. Using cultivation theory as a general framework, this study investigates whether associations between playing military themed video games and military-related thoughts, beliefs, and attitudes can be found in an online, national survey of 410 young adult men. Consistent with cultivation theory’s predictions, significant associations between the use of military themed …

Television And Perceived Control: A Longitudinal Study Of The Cultivation Of Powerlessness Among Millenial Adolescents, Fernando Rodriguez

Doctoral Dissertations

Cultivation research has observed the long term subtle contribution of television mediated storytelling on the perceptions and beliefs of American viewers for fifty years. Early criticisms of cultivation argued the associations of viewing amount and fear of victimization were spurious and explained away by personality traits such as perceived control or authoritarianism. This project frames perceived control as a cognitive assessment of the personal ability to cope with life challenges. As a cognitive assessment, perceived control is assumed to be in constant revision. From a life-course approach, the symbolic cultural environment (which includes television) is seen as providing context and …

‘A Better Country To Die In’: Self-Determination, Drugs, And The Limits Of Medical Assistance In Dying In Canada, Wendy Pringle

Doctoral Dissertations

This dissertation examines Canada’s legalization of medical assistance in dying (MAiD). Specifically, it focuses on how the debates surrounding the legalization process, the cultural history of euthanasia drugs, and the ethical dimensions of disability shaped assisted dying outcomes in the country in the period between the precedent-setting February 2015 Carter v. Canada Supreme Court case and the legislation, passed in June 2016, that enacted legalized MAiD. This mixed methods project uses discursive analysis of media texts, pharmacological history, and rhetorical analysis of first-person testimonies. The first analytic chapter, “Self-Determination, Euthanasia, and the Right to Die,” considers how the shift toward …

China’S Expanding Cultural Influence In The Age Of Globalization: A Case Study Of The Chinese Media In Kenya, Hui-Ping Tao

Doctoral Dissertations

ABSTRACT
 CHINA’s EXPANDING CULTURAL INFLUENCE IN THE AGE OF GLOBALIZATION: A CASE STUDY OF THE CHINESE MEDIA IN KENYA This dissertation seeks to demonstrate growing cultural influence of the People’s Republic of China (PRC) in African countries and illustrates how the PRC attempts to use its economic power and cultural influences to shape African countries’ foreign policies to benefit the PRC by using the Chinese media and cultural expansion in Kenya as a case study. In order to achieve this objective, this study examines the internal and external economic and political forces in both China and Kenya that have helped …

Conceptualizing Television Viewing In The Digital Age: Patterns Of Exposure And The Cultivation Process, Lisa Prince

Doctoral Dissertations

With an ever-increasing variety of platforms, devices and services to choose from, new media technologies have altered and transformed the television viewing experience. With television more accessible and convenient than ever, viewers are consuming even more content, ensuring that television continues to dominate the cultural landscape. Therefore, it is imperative to understand how television viewing in the current media environment impacts audiences. For more than fifty years, cultivation theory has proven to be an enduring and generative research approach to understanding how exposure to the world of television shapes audiences' views of social reality. However, no cultivation study to date …

The Help / Hurt Duality At Work In Makeupalley.Com Product Reviews, Lisa Wortman Raring

Doctoral Dissertations

This dissertation examines online product reviews posted by members of an online beauty social network called MakeupAlley (commonly referred to by its members as MUA). A mixed method study involving quantitative and qualitative content analyses of MUA product reviews was conducted to explore and test a framework identified here as a “duality” at work in MUA product reviews – specifically, a help / hurt duality framework. The help / hurt duality framework is tested by examining the extent to which MUA enables its members to (1) help one another circumvent advertising by distinguishing “good” or effective products from “bad” …

The On-Screen Water Cooler: Effects Of Televised User-Generated Comments On Cognitive Processing, Social Presence, And Viewing Experience., Jaclyn Ann Cameron

Doctoral Dissertations

Social television combines traditional television viewing and interactions with social media to create a phenomenon that connects otherwise autonomous viewers through a shared viewing experience. This dissertation explores one type of social television: on-screen user-generated comments. Although the practice spans multiple television genres, little is known about its effect on viewers’ cognitive processing of the media, perceptions of the social presence of other viewers, or the viewers’ experience of the media. Two experimental studies explored the effects of on-screen user-generated comments on cognitive processing of the media message, the effect of manipulating the content of on-screen user-generated comments and individual …

Mashup Archeology: A Case Study In The Role Of Digital Technology In Cultural Production, Zachary Mcdowell

Doctoral Dissertations

Through examining the phenomena of the musical mashup against the backdrop of the contemporary American legal and economic situations, this work explores the complicated role of digital technology in contemporary cultural production and how it helps to constitute an agency of the contemporary digital subject, oriented towards participation and access. This research comes together in four parts, first weaving together against an understanding of the cultural and technical background as well as the legal and social backdrop that helped to birth the mashup, setting the stage for understanding the different powers at play. Secondly, through considering the construction and determination …

Confessions In The Courtroom: An Audience Research On Court Shows, Silvina Beatriz Berti

Doctoral Dissertations

Since the mid to late nineteen eighties, the television world has been showing an increasing number of programs that are presented as “reality programs,” or “reality shows.” Court Shows, which are also known as Judge Shows, or Syndi-Courts, can be considered to be part of such a mega-genre. These programs (Court Shows) are offered as an alternative way for people to find a quick solution to some legal problem they may have. Meanwhile, millions of people tune in and watch those shows on a daily basis. Working within the Cultural Studies tradition, this research analyzes, on one hand, Judge Judy …

Russian Anti-Americanism, Public Opinion And The Impact Of The State-Controlled Mass Media, Natalie Manaeva Rice

Doctoral Dissertations

From 2011 to 2015, a rise in anti-Americanism was strongly reflected in Russian public opinion during President Vladimir Putin’s third term. The study examined the phenomenon of anti-Americanism in Russia and the role of state-controlled mass media in promoting anti-American attitudes. Statistical analysis of polls conducted in Russia by the Pew Research Center in 2012 demonstrated that anti-Americanism in Russian society should not be treated as a monolithic phenomenon. A segment of the Russian populace held a strong and deep-seated anti-American ideological bias that affected its perception of everything related to the United States. Other sentiments, however, fit a more …

Parents’ Television Viewing And The Cultivation Of Materialism Among Families With Young Adult Offspring, Laras Sekarasih

Doctoral Dissertations

Employing cultivation theory as a guiding framework, and utilizing online survey responses from 303 young adults aged 18 to 25, this study examined how parents’ television viewing cultivates materialism among parents and young adult offspring, as well as offspring’s social comparison and life satisfaction. Path analyses revealed the evidence for intergenerational cultivation through parents’ materialism for the success and happiness dimensions of materialism. For the two dimensions, parents’ general television viewing positively predicts their own materialism, which in turn is positively associated with their children’s materialism. Somewhat differently, the analysis on the centrality dimension of materialism suggest that parents’ general …

An Exploratory Study Of The Presence And Direction Of Agenda-Setting Effects Between Leading U.S. Foreign Policy Think Tanks And U.S. Newspapers, Dzmitry Yuran

Doctoral Dissertations

This dissertation explores the roles news media and think tanks play in U.S. foreign policy in an analysis of their possible effects on each other’s agendas. In an analysis of salience of, or attention to, multiple countries over time in coverage from leading U.S. newspapers, The New York Times and Washington Post, and in published online materials from leading U.S. foreign policy think tanks, Brookings Institution and Carnegie Endowment for International Peace, the research looks at the presence, direction, and strength of agenda-setting effects in the construction of news agendas and attention foci of think tanks. Findings suggest that the …

Social Systems And Psychic Confluence: Flash Mobs, Communications, And Agency, Nicholas John Hauman

Doctoral Dissertations

This dissertation involves two components: 1) an analysis of the history of flash mobs including detailed descriptions of specific flash mobs and 2) an exploration of what this analysis elucidates concerning the interaction between individuals and social structure. By focusing on the flash mob as a form of communication, the dissertation displays how the flash mob has communicated multiplicitously through various social systems (e.g. art, mass media, economy, politics) to achieve various and often divergent ends. Within this larger understanding of the interaction between flash mobs and social structure this dissertation also finds, through an application of Luhmannian systems theory, …

The Semiosis Of Civil Society: Theorizing The Media In Postcolonial Polities, Srinivas R. Lankala

Doctoral Dissertations

My dissertation is an attempt to construct a theoretical framework for the distinctive nature of the mass media in the postcolonial political context through an engagement with the theoretical legacy of Indian political theory and historiography, especially the Subaltern Studies school. I draw from Partha Chatterjee’s conceptualization of Indian politics as divided into the two spheres of civil and political society and interpret these political categories through the rubric of mass media and televisual discourse, both to locate the mass media in the discourse and practice of politics, and to also locate political practice as it takes place in a …

Democratic Potential For A Multiplicity Of Public Spaces: A Content Analysis Of Media-Hosted Discussion Boards, Bryan M. Baldwin

Doctoral Dissertations

Since their inception, online discussion boards have intrinsically appealed to proponents of deliberative democracy, and those appended to Web-based news sources have been recognized as possessing the potential – whether realized yet or not – to engender meaningful discussions by engaged citizens on a range of public issues. In contrast, ardent critics of such forums contend they are merely raucous and unstructured repositories of expressions reflecting the darker side of human nature (e.g. incivility, vulgarity, ad hominem attacks, racism, homophobia, etc.). This study assessed the deliberative quality of online postings made over a two- month period and affiliated with four …

Signs Of Wildness: Codes Of The “Primitive” In Masculine Commodity Culture, Matthew P. Ferrari

Doctoral Dissertations

This project broadly examines articulations of the “primitive” emerging from various sites of popular cultural production, considering their operation within the wider “semioscape”– defined by Thurlow and Aiello (2007) as “the globalizing circulation of symbols, sign-systems, and meaning-making practices.” Taking my lead from Kurusawa (2002, 2004), Torgovnik (1991, 1998), Chow (1995), and Di Leonardo (1998), who have demonstrated the importance of the “primitive” as an interpretive discourse, I add to this body of thought by extending its scope into the realm of popular media and cultural production, examining cases within film, television, advertising, sports, and associated lifestyle commodities. I pose …

News And The Public Sphere: The Boston Marathon Bombing In The New York Times And Le Figaro, Ioana Alexandra Coman

Doctoral Dissertations

The current dissertation explores the online mediatization of the Boston Marathon bombing crisis by an American newspaper (The New York Times) and a French one (Le Figaro) and their publics’ reactions to it. The research was conducted along two main analysis axes: (1) the main frames and themes through which the journalists and the publics gave meaning to the event, and (2) the characteristics of the online public spheres therefore created. The comparative perspective on the journalistic frames showed a strong tendency of homogenization, as the same main frames appeared in both analyzed newspapers. However, the …

Trust In News Media In Post-Communist Eastern Europe: The Case Of Serbia, Ivanka Pjesivac

Doctoral Dissertations

The main purpose of this dissertation research was to examine the influences of cultural and performance factors on trust in news media in Serbia. This was done by conducting a survey on a stratified random sample of the Serbian population (N=544). Before testing cultural and performance theories, this dissertation explored the meanings of trust in news media and trust in other people in Serbia, in order to properly operationalize these concepts and establish their conceptual equivalence needed for their adequate measurement. This was done by 20 in-depth interviews with representatives of the Serbian population. The results of this …

The Effects Of Risk Disclosure In Direct-To-Consumer Prescription Drug Advertising (Dtca): Prominence, Dtca Regulatory Knowledge, And Perceived Attention, Ilwoo Ju

Doctoral Dissertations

Fair balance of benefit and risk information in consumer prescription drug advertising (DTCA) has received much research attention. In this regard, it has been well-documented that varying levels of risk disclosure prominence have disproportional effects on consumer response to the DTC ad. However, little research has examined how the prominence effects can be maximized or minimized depending on consumers’ varying levels of knowledge of the FDA’s regulatory role for DTCA. In a similar vein, rare research has been conducted to investigate how such regulatory knowledge directly affects consumers’ risk disclosure coping strategies.

Drawing on consumer information processing perspectives, this research …

Assessing The Impact Of United States Mass Media On Croatian Cultural Identities, Iveta Imre

Doctoral Dissertations

Researchers throughout the decades have been interested in understanding how global communications coming from the West affect different cultures around the world. Many have raised concerns about the impact of American media on unique national cultures. The main purpose of this study was to understand how exposure to American television influences cultural identities and values of young people in Croatia, one of the new democracies of post-Communist Eastern Europe. This was accomplished in two parts. First part of this study sought to test the relationship between watching American television and adopting American values following a cognitive functional theory of television's …

Taking It To The Streets: A Multimethod Investigation Of Street Credibility And Consumer Affinity Toward Street Credible Endorsers, Delancy Howard Sterling Bennett

Doctoral Dissertations

Celebrity endorsers are featured in 10 to 20 percent of commercials in the United States (Agrawal and Kamakura, 1995). While firms have invested significant capital in celebrity endorsers, they traditionally shy away from those who have been involved in illegal or immoral acts (Briggs, 2009; Creswell, 2008). However, the rules of endorser selection appear to be changing. Recently, a new type of endorser whose celebrity is built in part upon criminal activity or violent history has emerged. These celebrities, often rappers, successfully endorse major brands such as Vitamin Water and Chrysler. They are frequently described as having another form of …

Activating Parents’ Persuasion Knowledge In Children’S Advergames: Testing The Effects Of Advertising Disclosures And Cognitive Load, Nathaniel Joseph Evans

Doctoral Dissertations

This study focused on parents of children between the ages of 7 to 11 and their ability to recognize and understand a children’s advergame as advertising. Using the theoretical framework of the Persuasion Knowledge Model (PKM), this study experimentally tested the effects of advertising disclosures and cognitive load on parents’ activation of persuasion knowledge in children’s advergames and parents’ attitudes toward children’s advergames. In addition, this study examined how parents’ individual trait differences in persuasion knowledge and mediation of their children’s Internet use potentially influenced their persuasion knowledge in children’s advergames as well as their attitudes toward them. By conducting …

Telling It Like It Is: A Qualitative Excavation Of The Factors That Impel Natural/Physical Scientists To Serve As Mass Media News Sources, David Scott Wells

Doctoral Dissertations

Scientific discoveries and technological advancements are often viewed as crucial to the growth and success of a nation. Also viewed as important are an informed public. Governed by different socio-cultural rules, the communities of science and journalism share little in common. However, the effective creation of science news typically requires interaction between scientists and journalists. Scholarly studies of the communicative engagement between the science and journalism communities suggest interactions have not been smooth, potentially hindering effective public dissemination and uptake of scientific information via the press.

Past studies of the relationship between scientists and journalists have primarily focused on the …

Reporting Crisis: An Analysis Of The New York Times’ Sports Section Following The Tragedies Of September 11, 2001, Gerard Timothy Mirabito

Doctoral Dissertations

The sport industry came to a standstill after the terrorist attacks of 9/11. Major sporting events were postponed or canceled in lieu of the tragedy and for a week, while the nation mourned, the country went without sports. For many of the leagues it was the first extended hiatus for a non-labor dispute in nearly a century. On September 17, Major League Baseball returned, the first sport to resume, and when the games did recommence there were noticeable changes. Throughout this period, the New York Times, one of the country’s most prestigious newspapers, produced a sports section in every …

Consumers’ Optimistic Bias And Responses To Risk Disclosures In Direct-To-Consumer (Dtc) Prescription Drug Advertising: The Moderating Role Of Subjective Health Literacy, Hoyoung Ahn

Doctoral Dissertations

Despite a substantial body of research in direct-to-consumer advertising (DTCA) for prescription drugs, what is missing from much of the existing discussion on DTCA disclosure is a focus on the roles of consumers’ individual motivation and ability factors in processing risk disclosures. Guided by the Elaboration Likelihood Model (ELM) and the Motivation-Ability- Opportunity (MAO) framework, this research focuses on the roles played by individuals’ optimistic bias as motivation and ones’ subjective health literacy as ability to process and evaluate risk disclosures in DTCA. Specifically, this study examined whether the degree of optimistic bias affected consumers’ risk disclosure processing in terms …

Understanding The Dimensions Of Trust In Public Relations And Their Measurements, Joosuk Park

Doctoral Dissertations

Trust judgment of an organization’s publics validates the existence of an organization as well as being one of the most powerful moderators of public relations effectiveness. The ideas of trust as one of the key dimensions to explain relational status between an organization and its key publics has been around more than a decade. Over the last two decades, the idea of trust in fact has been showing rising prominence across many diversified studies of relationship and relationship management. In relationship management, one of the important goals of public relations is to build mutually beneficial relationships among organizations and their …