Communication Commons^™

Effective Communication Strategy During Crisis: A Case Of The 2010 Toyota Recall Crisis, Masud Mensah

Masters Theses

Crisis communication is an integral part of public relations and organizational management at large involving the timely and strategic sharing of information during a crisis or emergency. Its primary purpose is to ensure that organizations effectively manage and minimize the negative impact of the crisis on their operations and stakeholders, which invariably helps to maintain trust, credibility and restore their reputation. Based on an interpretivist standpoint, the study utilizes qualitative approaches and takes the form of a case study. It offers a comprehensive account of the crisis, including key occurrences, media representation, and public responses, showcasing its international impact via …

Q/A: A Semiotic Deconstruction Of Narrative Transportation On Episodic Television, Josh Grube

Masters Theses

Narrative transportation is a captivating phenomenon in which an audience member psychologically departs from material reality and immerses into the narrative world (Gerrig, 1993). Existing literature on narrative transportation mostly consists of audience-level studies, primarily focused on the phenomenon’s persuasive effects and audience attributes that mediate their ability to be transported. From a theoretical media perspective, transportation is conceived as an aspect of the larger audience cultivation process (Gerbner, 1998) due to its persuasive influence, revealing the importance of viewing it from the textual level. This thesis fills a significant gap in narrative transportation theory by examining television narratives through …

Why A Negative Body Image? A Study On Gender, Social Media, And Mass Media, Taryn Bland Teeters

Masters Theses

This study was designed to identify the contributors to body image (BI) dissatisfaction. The factors affecting the adult body image and the extent of their consequences were examined. This study attempted to determine the extent to which these individual's peers, the mass media, and social media affect their BI, body shaming, and the individual's shame of others.

An anonymous online questionnaire was utilized and sent to participants by snowballing through the use of Facebook and email. Participants were asked to identify their age, gender, pleasing and displeasing body parts, their use of social media, and an overall rating of their …

War Spin: How U.S. Politicians, The President And The Media Frame Foreign Intervention, Samantha White

Masters Theses

In this research, I seek to explain how three different foreign policy actors, the President, key Senators, and the media frame intervention policy when determining if intervention is used for human rights versus U.S. interests. I will be looking at four different areas of turmoil (Bosnia (1992-1995), Rwanda (1994), Syria (2011-present) and Iraq (2003-2011)) to see if the Presidents, Senators, and the media framed their intervention around human rights atrocities being committed, or if they framed it around a national security dilemma.

Going Solo: A Study Into The Framing And Salience Of International Terrorism, Arianne Gouveia

Masters Theses

In order to explore presidential rhetoric, media coverage and its contribution to public opinion, this thesis will examine these facets in the matters of international terrorism. More specifically, terrorism in India, Syria, and Afghanistan will be assessed and compared during two time periods: 2003-2004, and 2011-2012. This thesis will predominately attempt to evaluate the relationship between the Global Terrorism Index (GTI) and actual coverage. By searching for key words in presidential speeches from President Obama and President Bush, evaluating the news coverage of terrorist activity in all three countries, this thesis will attempt to show the impact of presidential speeches …

The Convergence Theory: Causal Affects Of Media Violence Communicated To Our Youth, Allan R. Alldredge

Masters Theses

This paper observes present violent activities and how there appears to be a correlation communicated through media and societal influences that we, as natural observers, have noticed affecting our youths. Over 3000 studies have attempted to prove that television, music, film, Internet, even video games, and news is the single cause of violence. This paper does not confirm evidence that any of the mediums are responsible for the violence in our youth alone. Instead this paper expresses a theory that convergence of all the mentioned mediums along with other societal factors contribute to the violence. This paper explores the possibility …

How Actualities Affect The Credibility And Audience Evaluation Of Radio Newscasts, Michael G. Bradd

Masters Theses

This study tests the hypotheses that actualities increase the audience appeal and credibility of a radio newscast. Two treatment newscasts of identical content were produced using the same announcer. One of the treatments used actualities in four of the seven stories while the other treatment had no actualities. Analysis of variance was used to compare subjects' evaluations of the two treatments. The study found that contrary to common wisdom in the radio industry, actualities have no statistically significant impact on the audience appeal of a newscast. The data did not confirm the credibility hypothesis; it strongly suggested that actualities do …

Viewers' Reactions To Ordinary People In Television News Events, Janice R. Kidd

Masters Theses

Viewers' Reactions to Ordinary People in Television News Events examines two hypotheses relating to respondents' reactions to viewing violent events or the likelihood of violent death as portrayed on the major news networks. Research centers on reactions of viewers to ordinary people caught in extraordinary news events. Results of two free-flow written exercises are discussed.

Research excludes reactions to viewing those in the news, such as police personnel, soldiers etc., whose lives might be expected to be involved in violent or dangerous events.

What's On Tv? A Demonstration Of The Utility Of Contextualism And Content Analysis In Mass Media Research, Craig P. Gaumer

Masters Theses

The purpose of this thesis has been to develop, test and utilize a reliable method to quantify the prevalence of pro- and anti-social behavior on children's television as assessed from a contextualist perspective. Many previous studies in the area of television have arbitrarily assigned either pro- or anti-social labels to television programs without the benefit of analyzing the content of these programs

The few studies that have attempted to analyze the pro- and anti-social content of children's television have used only physical parameters to define pro- or anti-social behavior. Through the development of a reliable method of analyzing the contextually …