Communication Commons^™

The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill

Journalism

This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.

Internal And External Influences On Individual Journalists, Karen Melissa Garcia

Journalism

This research paper is based on a study of the internal and external influences that affect an individual journalist and their produced work. There have been studies that research how media organizations influence the general public but there are many factors that come into play when creating the news. A journalist is influenced by their morals, beliefs and opinions or internal factors when making news decisions. Journalists are influenced by external influences as well, such as their news organization, guidelines and universal ethics.

The purpose of this study is to gain an understanding of the process that a journalist must …

Ethnography Of Coachella: Communication Within The Intersections Of Popular Culture, Fandom, Music, And Performance, Vanessa Minh-Trang Pham

Communication Studies

No abstract provided.

A Critical-Cultural Analysis Of Evolving Music Technology And Human Communication: Should We Let The Music Do The Talking?, Erin Warren

Communication Studies

Noted media communication scholar Marshall McLuhan said it best when he famously asserted “the medium is the message.” He continues on, recognizing that “the personal and social consequences of any medium -- that is, of any extension of ourselves -- result from the new scale Warren 5 that is introduced into our affairs by each extension of ourselves, or by any new technology” (McLuhan 7). One category of mediums it applies best to is music. This interests me, as a communication studies student and as someone who aims to understand the role that human interaction plays in music technology. In …

Social Media And Celebrities: The Benefits Of A Social Media Presence, Kristin Wright

Journalism

This study analyzes celebrities and their social media presence and how they can benefit from using different social platforms. The rise of social media has caused people to rely on it for news, viewing content, and making connections with others. Celebrities no longer have to relay messages or content through their managers and publicists before releasing it. The way people interact through social media has allowed celebrities to engage their fans, enhance their career, and ultimately increase their stardom. This study investigates how social media impacts a celebrity’s career and what the best practices are for receiving positive benefits.

Breaking Into The Business: A Guide To Creating A Dynamic Resume Reel And Securing A Job In Today’S Television News Industry, Christina Favuzzi

Journalism

Broadcast journalists are experiencing turbulence in their field of expertise due to increasing digitalization and decreased funding. It is becoming commonplace for reporters to work as one-man-bands, or “multimedia journalists,” shooting and editing their own video in addition to writing and reporting. For people looking to begin a career in the highly competitive broadcast news industry, there is a great deal of information to understand and consider prior to beginning the job search. Creating a dynamic resume reel is central to landing a job as an on-air reporter. However, with the development of digital-first and multimedia journalism, there are certain …

Late Night Comedy And Its Effect On The Public’S Political Opinion, Emily Kucera

Journalism

This study investigates the relationship between late night humor and the public’s political opinion. This study looks closely at how humor affects audience learning, how late night humor affects the public’s political awareness, whether or not late night humor is ethical, how late night humor is protected, how late night humor has evolved in regards to its political focus, and if late night humor has created political change.

Late night humor is increasingly focusing on politics. Many people turn to late night humor as a source of news, although late night humor is not considered a news source. This study …