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Full-Text Articles in Communication
Consumer Inferences Of Corporate Social Responsibility (Csr) Claims On Packaged Foods, Gaeul Kim
Consumer Inferences Of Corporate Social Responsibility (Csr) Claims On Packaged Foods, Gaeul Kim
Open Access Theses
With the growing public demands in Corporate Social Responsibility (CSR) of the food industry, CSR claims have begun to appear on food packages, as companies started communicating their CSR initiatives to consumers. Although food packages emerged as an important CSR communication tool, consumers' processing of CSR claims and the effects of these claims on product evaluations still remain unknown. In this regard, the present study carries two important research questions. First, do non-health/nutrition-related CSR claims influence consumers' product evaluations, such as perceived health benefits or tastes? If so, how does the effect of CSR claims differ by type of CSR …
The Use Of Oral History And Narrative Research In Broadening The Historical Foundation Of The Agricultural Communication Field, Natalie L Federer
The Use Of Oral History And Narrative Research In Broadening The Historical Foundation Of The Agricultural Communication Field, Natalie L Federer
Open Access Dissertations
The historical foundation of the agricultural communication community (consisting of both academics and the profession) is shallow and void of humanistic perspective, and there is a minimal amount of historical content that focuses on academic and professional history. The need to explore and interpret historical dimensions of this field is vital to further development of the discipline as an academic and professional field. Oral history was utilized to capture and preserve the interview content from a small sample of agricultural communication and Extension professionals and faculty while narrative research, interpretative theory, and constructivism were utilized to further understand and interpret …