Communication Commons^™

The Alumni Base Holds The Institution In Their Heart: Alumni Decision Making And Communication Strategies During University Leadership Change, Brandy Cox Jackson

Graduate Theses and Dissertations

The purpose of the research was to understand how alumni executives make decisions and formulate communication strategies during university leadership change. The research was based on the trends found by the American Council on Education that the tenure of the college president has been on the decline since 2006 and is currently 5.9 years. Multiple factors have been identified in the literature that have led to this decline. The research focused on the largest constituency of most universities, its alumni base, and provides context and a description of decision making and communication strategies for alumni executives navigating leadership change. The …

“What’S Belonging Got To Do With It?”: An Exploration Of Campus Racial Climate And Sense Of Belonging In Black Counseling Students Attending Predominately White Institutions In The North Atlantic Region, Erin Durrah

Graduate Theses and Dissertations

Diversity, equity, and inclusion (DEI) dialogues are raging across campuses throughout the U.S. with specific focus on the needs of Black student populations in the aftermath of the George Floyd, Breonna Taylor and Ahmaud Arbury murders. However, if the supportive spirit of the DEI initiatives is undermined by a hostile campus climate and local community, it may negatively impact the learning environment isolating the target population, while also effecting their potential for successful completion of their programs. The current qualitative study aims to explore the perceptions of belonging expressed by Black graduate students enrolled in Council for Accreditation of Counseling …

Covid-19 Masks In Terms Of Functional, Expressive, And Aesthetic Consumer Needs, Lily Highley

Apparel Merchandising and Product Development Undergraduate Honors Theses

The purpose of this study was to assess consumers' perspectives of COVID-19 masks under the functional, expressive, and aesthetic areas. Due to the COVID-19 pandemic, masks have become an “accessory” to everyday life, and it was essential to research masks under these unique areas and explore consumer perceptions.

This study took place after background research on the topic and the FEA model. The study included a survey sent to Bumpers College students upon approval from the IRB. The data was analyzed and interpreted specifically in the FEA areas and can be useful to better understand the students at the University …

Symbolism Or Substance: Factors Influencing Campus Messaging Decisions And Their Alignment With Institutional Values, Laura Herzog Jacobs

Graduate Theses and Dissertations

Historically, institutions of higher education (IHE) have been cautious and slow in making changes. Yet in today’s fast-paced and dynamic world of content availability and information flow generated by 24-hour news cycles and the ubiquity of social media present a challenging reality for colleges and universities in their public relations and communications approaches (Sands & Smith, 2000). Creating a harmonious and agile approach to managing these responsibilities against the backdrop of an incessant flow and public demand for information, including responses to national events often with seemingly little or no connection to the institution, suggested a need to examine the …

Preferred Methods Of Communication Of Millennial Alumni Of The University Of Arkansas’ Agricultural Education, Communications And Technology Department And The Impact Of Brand Community On Potential Philanthropy, Wells William Clark

Graduate Theses and Dissertations

Higher education institutions depend upon alumni support (Gaier, 2005). Understanding how those institutions communicate with alumni about methods of financial giving is necessary in securing their support. The concept of brand community, an idea formed through social relationships amongst consumers of a common brand, regardless of location, who acknowledge their overlapping interests and share traditions and a sense of duty related to the brand (McAlexander et al., 2006; Muniz & O’Guinn, 2001), can contribute to desired behaviors such as donations and engagement in alumni groups. Exploration of this concept was conducted in relation to young alumni (those graduating from 2008-2018).The …

Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee

Management Undergraduate Honors Theses

The purpose of this thesis is to provide actionable insight to the Walton MBA Programs Office for a cohesive social media strategy that is inclusive of all audiences. This research hopes to help the Walton MBA program better understand potential and current students based on their social media behavior and learn how social media use has changed due to the global COVID-19 pandemic. This report will analyze the results of a survey crafted to better understand the social media preferences of individuals seeking graduate business degrees. From these, a social media marketing strategy can be created to tailor content to …

Newsroom Convergence In A College Journalism School: Are Students Prepared For A Job?, Travis Feltner

Graduate Theses and Dissertations

This study aims to examine the current state of broadcast journalism education at the college level. It will also ask if college broadcast journalism students are receiving sufficient education and experience in their university newsrooms to get a job after graduation. The study surveyed professional television news directors from the 210 Designated Market Areas (DMA) in the United States. Most respondents agreed to some extent that converged college newsrooms better prepare students for a job as prior research suggested. However, it does not appear that those same applicants would be preferred over ones with traditional broadcast journalism education. The survey …

Assessing A Peer Mentor Program In An Honors College Of Agriculture, Isabel Whitehead

Graduate Theses and Dissertations

The purpose of the study was to assess mentees’ experiences in a peer mentor program in an honors college of agriculture and to determine which factors impact mentees’ ability to relate to their peer mentor based on the theory of homophily and interpersonal attraction. Colleges of agriculture are encouraged to examine which determinants impact students’ decisions to enter agri-science programs, what draws students to postsecondary agricultural programs, and to try recruiting underserved individuals into higher education to fulfill open employment opportunities for diverse, skilled, and globally competent individuals (Goeker, et al., 2015; Stripling & Ricketts, 2017). Peer mentoring is often …

How College Campuses Are Using Social Media During Severe Weather Events, Emmale Davis

Graduate Theses and Dissertations

This study explores how college campuses are using social media during severe weather events. This topic surfaced after a tornado devastated Moore, Oklahoma in May 2013 and those displaced flocked to the University of Oklahoma campus after a post made on Twitter went viral prior to an official message being sent out by the university. In order to further explore this topic, a qualitative phenomenological case study was conducted at the following sites: University of Alabama, Missouri Southern State University, University of Oklahoma, and Florida State University. This study included observations of social media posts on Facebook and Twitter on …

A Path To Academic Success: Learning Disabilities, Finding A Way, John S. Cooper

Graduate Theses and Dissertations

This thesis will highlight the difficulties students with learning disabilities have in the post-secondary environment. Special interest is given to how colleges and universities help these students become successful and graduate from college. Two universities are examined, the University of the Ozarks and the University of Arkansas. Each school has its own programs that provide accommodations to students with learning disabilities. The thesis will follow a student from each university, as they attend classes and Social activities.

On The Air, On The Hill: The Story Of Radio At The University Of Arkansas, Blake Ryan Sutton

Graduate Theses and Dissertations

On the Air, On the Hill: The Story of Radio at the University of Arkansas is a film about the past, present, and future of radio on campus at the U of A. From the original campus station KFMQ in 1924, to the present day student station KXUA and the region’s NPR affiliate KUAF, the film explores not only the rich history of radio at the U of A, but also what the future holds for campus radio in the face of an ever-changing media landscape. The film draws from interviews with Fayetteville historians, as well as the major players …

The Perception Of Bias By University Students With Access To An Education In Ethics: A Study Of The University Of Arkansas Walter J. Lemke Department Of Journalism And The Center For Ethics In Journalism, Kristen Coppola

Graduate Theses and Dissertations

The perception of media bias by students with an education in journalism and access to an education in journalism ethics was explored by juxtaposing two political articles covering the results of the 2016 Super Tuesday presidential primaries for both major parties and requesting students at different points in their education careers to rank them on six semantic differential items. Data was also gathered about the students’ knowledge and use of the Center for Ethics in Journalism. The results did not yield any support for previous research asserting that individuals are more inclined to perceive bias in articles with which they …

Millennial Alumni Perceptions Of Communications Media Utilized By The Dale Bumpers College Of Agricultural, Food And Life Sciences, Amanda Nicole Anthony

Graduate Theses and Dissertations

Alumni relationship cultivation serves as the foundation of higher education and must be maintained to keep graduates and alma maters connected. To evaluate the success of communications media in reaching recent graduates, classified as Millennials, this study sought to determine Millennial alumni perceptions of media distributed by the Dale Bumpers College of Agricultural, Food and Life Sciences (Bumpers College) from 2012 through 2014. Assessed communications media included The Graduate and AR Culture magazines, The Graduate e-newsletter, tailgate and mocktail party invitations, College website, and social media presences. Active and inactive Millennial alumni (N = 20) responses were gathered through …

The Interethnic Communication Apprehension Of Students Of Color At The University Of Arkansas, Angela Courage-Mellott

Graduate Theses and Dissertations

Interethnic Communication Apprehension of students of color with white faculty members was studied at the University of Arkansas, a predominantly white university with predominantly white faculty. Interethnic Communication Apprehension is defined as a psychological response of fear or anxiety which causes avoidance of interaction with people from ethnic groups that are different from one's own (Neuliep & McCroskey, 1997). This study was conducted using the PRECA (Personal Report of Interethnic Communication Apprehension) measure created and validated by Neuliep and McCroskey (1997). Students of color who frequent the Center of Multicultural and Diversity Education were polled using the PRECA. Students of …

Trait Differences In Gender In Technology Use And Study Habits Of Rural Community College Students, Phillip Marc Wilson

Graduate Theses and Dissertations

The purpose for conducting the study was to explore the trait differences by gender of the study habits and technology use patterns of rural community college students. Significant research and data presently exists at the university level specific to study habits and technology use, but little research had been conducted targeting those topics in a rural community college setting.

The following questions guided the research:

1. What were the study habits of rural community college students?

2. How did rural community college students use technology?

3. Were there significant differences, by gender, in the study habits of rural community college …

Remembering Arkansas Debate: The Use Of Collective Memory In Analyzing The Role Of Intercollegiate Debate At The University Of Arkansas, Barry John Regan

Graduate Theses and Dissertations

As one of the most successful organizations on campus for nearly a century, the University of Arkansas debate team created many memories and stories from their time in competition. According to the framework of collective memory, the production and dissemination of these stories is what connects the past, present, and future of a debate team together.

I first reconstruct the history of debate at universities, beginning with development of debate at the University of Cambridge and University of Oxford. I then detail the history of debate and argumentation at American universities, including the first intercollegiate debate in 1881. I then …