Communication Commons^™

Q/A: A Semiotic Deconstruction Of Narrative Transportation On Episodic Television, Josh Grube

Masters Theses

Narrative transportation is a captivating phenomenon in which an audience member psychologically departs from material reality and immerses into the narrative world (Gerrig, 1993). Existing literature on narrative transportation mostly consists of audience-level studies, primarily focused on the phenomenon’s persuasive effects and audience attributes that mediate their ability to be transported. From a theoretical media perspective, transportation is conceived as an aspect of the larger audience cultivation process (Gerbner, 1998) due to its persuasive influence, revealing the importance of viewing it from the textual level. This thesis fills a significant gap in narrative transportation theory by examining television narratives through …

Cultivation In An On-Demand Era: Television Consumption, Explicit And Implicit Attitudes Toward Lesbian, Gay, And Bisexual Individuals, Jasmine M. Labine

Masters Theses

Past research in media effects suggests that the media we consume influences our daily lives. More specifically, Cultivation Theory suggests that television collectively contributes to our worldviews. In this study, cultivation was applied at both macro- and micro-levels. Macrolevel cultivation, or traditional cultivation, involves analysis of television as a collective medium and the way that it affects attitudes. Micro-level cultivation refers to the idea that certain types of programs influence specific attitudes.

Attitudes toward lesbian, gay, and bisexual (LGB) individuals were analyzed in relation to a number of variables. Few statistically significant results were found relating demographics and general television …

Liminal Losers: Breakdowns And Breakthroughs In Reality Television's Biggest Hit, Caitlin Rickert

Masters Theses

This study explores how The Biggest Loser, a popular television reality program that features a weight-loss competition, reflects and magnifies established stereotypes about obese individuals. The show, which encourages contestants to lose weight at a rapid pace, constructs a broken/fixed dichotomy that oversimplifies the complex issues of obesity and health.

My research is a semiotic analysis of the eleventh season of the program (2011), focusing on three pairs of contestants (or “couples” teams) that each represent a different level of commitment to the program’s values. Specifically, I focus on dramatic “breakdown” moments in which these contestants are disciplined by …

A Soldier's Home, Andrew O. Mclaughlin

Masters Theses

No abstract provided.

Radio-Television Of Serbia (1989-2009): The Changing Role Of State Tv In A Post-Communist Country, Ivanka Radovic

Masters Theses

This study examined the differences in reporting in Radio-Television of Serbia's (RTS) main newscast, Dnevnik 2, between the period of Slobodan Milosevic’s rule (1989-2000) and the period after the establishment of democracy in Serbia (2001-2009). The data were gathered by the content analysis of 63 RTS newscasts in the period 1989-2009. The research included quantitative analysis as well as additional observations of RTS newscasts noted at the time of coding. The major findings suggest that in the democratic period (2001-2009) RTS newscasts become shorter, more consistent in duration, less dedicated to coverage of state and ruling party officials’ activities, and …

An African American Cultural Critique Of Weight, Race, Gender And Class Using A Semiotic Analysis Of Queen Latifah’ S Film Roles, Angela Denise Prater

Masters Theses

This project examined the interconnectedness of race, gender, class and the physical body as interrelated marginalization factors in media representations. Using the feminist body image literature, critical/cultural theory and Black feminist thought this study examined the significance of weight as a marginalization variable interdependent with race, gender and class. The motion picture character portrayals of the iconic figure Queen Latifah are subjected to a semiotics analysis, a traditional method in critical cultural studies to examine media representations. This analysis is informed by the cultural standpoint of the author as an overweight African American female. This study revealed that Queen Latifah's …

The Rural Public Television System: The Paradox Of Identity And Role, James C. Jones Jr.

Masters Theses

The American television broadcasting system is preparing for it's greatest upgrade since color television. This change will not only effect commercial television it will also effect our community public television stations.

Since it's inception in 1967 the public television system has been the innovation leader in the broadcast industry for using new technologies to benefit education and servicing the public. Public television was the leader in satellite programming distribution, descriptive television services and closed captioning. Public television has defined and demonstrated its role as a technology leader. This research study was undertaken to define from the public's perspective what it …

Viewer's Perception Of Local Television Anchors: A Gender Based Study, Mary Elizabeth Wagner

Masters Theses

A number of studies conducted by Lin (1992), Meeske (1992), Stone and Lee (1990), and Weinthal and O'Keefe (1984) have examined which variables are rated highest and most prominent by respondents toward television anchors. Professionalism, voice and speech, personal appeal, and attractiveness have been among the top rated variables, but they have never been researched within a single study. This study examines the above variables for local male and female television anchors and discovers which was rated the highest by male and female respondents. Significant findings within this study include male respondents perceive professionalism to be the highest rated variable …

How Actualities Affect The Credibility And Audience Evaluation Of Radio Newscasts, Michael G. Bradd

Masters Theses

This study tests the hypotheses that actualities increase the audience appeal and credibility of a radio newscast. Two treatment newscasts of identical content were produced using the same announcer. One of the treatments used actualities in four of the seven stories while the other treatment had no actualities. Analysis of variance was used to compare subjects' evaluations of the two treatments. The study found that contrary to common wisdom in the radio industry, actualities have no statistically significant impact on the audience appeal of a newscast. The data did not confirm the credibility hypothesis; it strongly suggested that actualities do …

Performance Expectation Based Broadcast Education, Mark L. Hamilton

Masters Theses

Parcells (1985; Parcells & Hadwiger, 1984) data from a census survey of every commercial radio station manager in five states (Illinois, Wisconsin, Indiana, Missouri, and Iowa) to ascertain entry-level skills, long-term success characteristics, and advice for success in radio careers indicated that a reorientation of broadcast education was in order. Essentially, it challenged higher educators to respond by revising curriculum, instruction, textbooks, advisement, and overall subject matter to reflect the "new reality" of the communication industry. This study moves beyond the area of curriculum and instruction to discover whether broadcast graduates are being properly prepared for careers in the communication …

Viewers' Reactions To Ordinary People In Television News Events, Janice R. Kidd

Masters Theses

Viewers' Reactions to Ordinary People in Television News Events examines two hypotheses relating to respondents' reactions to viewing violent events or the likelihood of violent death as portrayed on the major news networks. Research centers on reactions of viewers to ordinary people caught in extraordinary news events. Results of two free-flow written exercises are discussed.

Research excludes reactions to viewing those in the news, such as police personnel, soldiers etc., whose lives might be expected to be involved in violent or dangerous events.

A Comparison Of Two Methods Of Student Evaluation Via Video Tape In A Fundamentals Of Speech Program, Ronald Lynn Stephenson

Masters Theses

No abstract provided.

A Cinematographical Analysis Of Selected Factors Affecting The Efficient Performance Of The Back Somersault In Floor Tumbling, John W. Newton

Masters Theses

No abstract provided.