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The Domestication Of Machismo In Brazil: Motivations, Reflexivity, And Consonance Of Religious Male Gender Roles, H. J. François Dengah Ii, William W. Dressler, Ana Falcão

Sociology and Anthropology Faculty Publications

The relationship between culture and the individual is a central focus of social scientific research. This paper examines motivations that mediate between shared culture norms and individual actions. Inspired by the works of Leon Festinger and Melford Spiro, we posit that social network conformation (the perceived adherence of one’s social network with norms) and internalization of cultural norms (incorporation of cultural models with the self-schema) will differentially shape behavior (cultural consonance) depending on the domain and individual characteristics. For the domain of gender roles among Brazilian men, religious affiliation results in different configurations of the individual and culture. Our findings …