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Full-Text Articles in Anthropology
Prosumer Behavior Of The Army Fandom Of Bts In Indonesia As A Form Of New Consumerist Society, Larassatti Dharma Nanda, Joesana Tjahjani
Prosumer Behavior Of The Army Fandom Of Bts In Indonesia As A Form Of New Consumerist Society, Larassatti Dharma Nanda, Joesana Tjahjani
International Review of Humanities Studies
One of the most influential K-pop groups in the world is Bangtan Sonyeondan, abbreviated as BTS. BTS' success can also be determined by their extensive community of fans who create a fandom culture worldwide, including in Indonesia. This paper investigates the BTS fandom consumerism behavior, which is called ARMY, and its relation to Indonesia's participatory fan culture. This research focuses on how BTS's managing company creates a fandom image and how Indonesian fans react. This article is qualitative research using a literature review as the method. Analysis of this paper uses the consumerist society theory by Jean Baudrillard (1986) to …
Unsur Hiperrealitas Dalam Video Iklan Parfum Guerlain: L’Homme Idéal, Dea Nur Lahuda, Myrna Laksman Huntley
Unsur Hiperrealitas Dalam Video Iklan Parfum Guerlain: L’Homme Idéal, Dea Nur Lahuda, Myrna Laksman Huntley
Paradigma: Jurnal Kajian Budaya
The glance of perfume advertising found in the previous study has two main themes: visual and verbal strategies. Video advertisement of Guerlain brand perfume from France for his latest male series, L’Homme Idéal, displayed containing both themes referred to the domination of monochrome colors and the narration of the explanation of perfume itself uploaded through YouTube social media. This study examines metaphors and signs in an advertisement to see how far the advertisement affects people’s minds in playing with their imagination, using a qualitative method and literature studies as a data collection technique. The analysis uses Kövecses’s metaphorical theory, Peirce’s …
Bencana Kabut Asap Sebagai Dampak Budaya Konsumsi Dalam Cerpen “Yang Datang Dari Negeri Asap”, Dessy Wahyuni
Bencana Kabut Asap Sebagai Dampak Budaya Konsumsi Dalam Cerpen “Yang Datang Dari Negeri Asap”, Dessy Wahyuni
Paradigma: Jurnal Kajian Budaya
Literature, as a work containing facts and fiction, can obscure the conventions of realities and create new realities so that there are no visible boundaries between the real thing and the unreal thing. Fact and fiction coincide and simulate to form hyperreality. In the short story “Yang Datang dari Negeri Asap (Who Comes from the Smoky Country)” by Hary B. Kori’un, the existence of facts and fiction overlap each other. The author created the country of smoke as a fictitious world due to his contemplation on the consumption culture, which is a phenomenon in people’s lives and relates it to …