Social and Behavioral Sciences Commons^™

Effective Green Marketing Strategies On Social Media: Selling Companies And Their Consumers On Investing In Carbon Offsetting And Solar Energy In 2021, Melvin Richard Springer Iv

Honors Theses

In a digital world where consumers and businesses alike care significantly about sustainability and corporate social responsibility (CSR), the success of startup companies hinges on constant, clear, and thoughtful communication. Through my research into successfully marketing such concerns on social media as well as my internship at Clearloop, I discovered some of the best ways to convince both companies and consumers that preserving the planet should be a primary concern for every environmentally conscious company. Companies that ignore their impacts on the environment are synonymous with companies doomed to fail in the 21^st century. Clearloop’s model of partnering with …

“Greening” Worcester: Municipal Best Practices For Sustainability, Erin Mckeon, Charline Kirongozi, Jared Duval, Antannia Greene, Qianshu Sun, Zewei Yao

School of Professional Studies

In response to the urgent threat posed by climate change, more and more cities, including Worcester, are attempting to become more environmentally responsible and sustainable. Worcester is attempting to develop ways to become more sustainable; both to strengthen their communities and to protect the planet. The Green Worcester Working Group (GWWG) tasked the Clark Capstone Team with researching best practices for municipal sustainability. The GWWG has set the following priorities: climate change mitigation, resilience, open spaces, sustainable resource management, education and awareness. Taking these into account, the Clark Capstone Team researched the sustainability practices of cities in New England, across …

Solar Panel Array Saves Money, Provides Hands-On Engineering Experience, Mark D. Weinstein

News Releases

Ten percent of all annual energy used by Cedarville University — the energy that powers the foaming machines at its coffee shop, charges students’ laptops in the residence halls and allows worship music to play through the speakers at chapel — comes from Cedarville’s solar array located just southwest of campus. This eco-friendly array saves money, encourages engineering research and fosters community between the university and the Village of Cedarville.

Solar Panels Make Financial, Environmental Impact, Mark D. Weinstein

News Releases

Cedarville University’s solar power array, the largest to be directly connected to any university in Ohio, has made a significant environmental and financial impact through its first three years of operation.

The system has been very useful in in reducing the University’s carbon footprint, while also providing a significant financial benefit.

Solar Panels Strengthen Academics, Mark D. Weinstein

News Releases

When Cedarville University began developing its solar array field—the largest connected to any university in Ohio—back in April 2013, the primary purpose was to create new streams of energy on campus. But for Cedarville’s engineering students, the benefits since the installation have become more than just financial.

Tom Thompson, Ph.D., professor of mechanical engineering, started using the solar fields last year to help teach his Topics in Mechanical Engineering class. He focused on analyzing practical applications for solar energy. He also used the field to prompt discussions about the growth of photovoltaic power and the feasibility of using solar …