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Full-Text Articles in Social and Behavioral Sciences

The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus Apr 2024

The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus

Atlantic Marketing Journal

The present study explored the use of humor in social media ads that featured both a product being advertised and a social media influencer (SMI). Using extant literature and the theory of planned behavior as guides, the goal of the study was to explore the role of perceived humorousness on consumer perceptions of the SMI, the ad, the brand, and consumer purchase intentions. The experiment (N = 292) exposed self-identified males living in the U.S. between the ages of 18 and 40 to one of two versions of an ad for a men’s grooming product. The ads were run …

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From Millennial To Generation Z: The State Of Digital Literacy Among Youths Dealing With Disinformation During Elections, Wasisto Raharjo Jati Mar 2024

From Millennial To Generation Z: The State Of Digital Literacy Among Youths Dealing With Disinformation During Elections, Wasisto Raharjo Jati

Jurnal Komunikasi Indonesia

The role of the younger generation in politics has played an important role in shaping Indonesian democracy. Since the era of the independence revolution until the post- reform era, young people have become central actors to be a guardian of democracy, especially participation in elections. Although the active role of young people is mostly carried out in various extra-parliamentary ways, such as street demonstrations, young people are now increasingly focusing on efforts to combat disinformation/misinformation in cyberspace. This stance is in line with the current development of democracy which leads to the digital world so that young people are also …

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Just Pin It: Understanding The Dynamics Of Pinterest Use, Motivation, Self-Efficacy, And Health Behaviors, Kathryn E. Dolphin, Rachel Char, Summer Rogers Mar 2024

Just Pin It: Understanding The Dynamics Of Pinterest Use, Motivation, Self-Efficacy, And Health Behaviors, Kathryn E. Dolphin, Rachel Char, Summer Rogers

Health Behavior Research

Image-based social media platforms, such as Pinterest, have revolutionized how individuals seek, share, and interpret health information. Previous research suggests a link between consuming social media content and intentions to engage in health behaviors; however, it is unclear if individuals who actively seek health-related information on social media engage in healthier behaviors. This mixed-methods study explored the relationships among Pinterest use, motivations, self-efficacy, and health behaviors. Women participants (n = 227) completed surveys that included sociodemographic characteristics, motivation, self-efficacy, Pinterest use, and diet and exercise behaviors. Independent samples t-tests assessed differences in exercise behaviors, and multivariate analyses of variance …

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The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin Jan 2024

The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin

Journal of International Technology and Information Management

Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …

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Incidental News Exposure And Opinion Leader's Role In Spreading Climate Change Information And Environment-Friendly Behavior On Social Media, Rachela Belinda Fatharani Dec 2023

Incidental News Exposure And Opinion Leader's Role In Spreading Climate Change Information And Environment-Friendly Behavior On Social Media, Rachela Belinda Fatharani

Informasi

Social media is the primary medium for disseminating information, including global topics such as climate change. The topic of climate change is related to the community's application of environmentally friendly habits. Social media and social media users have their characteristics in disseminating information about climate change compared to other media. Social media allows a user to be accidentally exposed to the information referred to as incidental news exposure. In addition, in disseminating information, opinion leaders have a role in disseminating information to social media users. This study aims to determine the role of opinion leaders and incidental news exposure in …

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Minnesota State Parks And Trails’ Use Of Facebook To Communicate Health And Safety Information During The Covid-19 Pandemic, Garrett M. Steede, Sahil S. Kamat Dec 2023

Minnesota State Parks And Trails’ Use Of Facebook To Communicate Health And Safety Information During The Covid-19 Pandemic, Garrett M. Steede, Sahil S. Kamat

Journal of Applied Communications

During the COVID-19 pandemic, state park visitation increased to levels above previous years. While navigating the pandemic, natural resource communicators took to social media to communicate about how COVID-19 was impacting park services and operations. We examined how the Minnesota State Parks and Trails (MSPT) engaged in health communication using Facebook over the first two years of the COVID-19 pandemic. We used quantitative content analysis to measure content and engagement on the N = 105 posts made by the MSPT from 2020 - 2022 regarding COVID-19. Results provide an understanding as to how natural resource communicators engaged in health communication …

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Partisan Selective Exposure On Social Media During The 2020 Presidential Election, Grayce Lemon Oct 2023

Partisan Selective Exposure On Social Media During The 2020 Presidential Election, Grayce Lemon

Communication and Theater Association of Minnesota Journal

This study examines selective exposure and selective avoidance on social media during the 2020 presidential election. 147 voters participated in the survey conducted using Qualtrics. The purpose of this study was to understand whether selective exposure and avoidance behaviors differed based on voting outcome (Trump or Biden), and to test whether political ideological polarization was reflected in news consumption through social media. Taken together, the results indicate that although both voting bases engaged in selective exposure and avoidance, the propensity was the same between Trump and Biden voters. Additionally, results confirm existing hypotheses that strength of political ideology positively correlates …

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When Cool Has Consequences: The Unintended Effects Of Facebook’S Most Popular Features, S. O. Jeffcoat Aug 2023

When Cool Has Consequences: The Unintended Effects Of Facebook’S Most Popular Features, S. O. Jeffcoat

Proceedings of the New York State Communication Association

The aim of this work is not only to add to the literature analyzing the past and current impact that Facebook has on the more than 2.2 billion global users of the application (Wagner & Swisher, 2017), but also to synthesize the features of Facebook and offer reasonable solutions for reducing the occurrence of the unintended effects of the features of Facebook. Three questions are to be kept in mind: “What are the features of Facebook?”, “What have been observed as unintended effects of the features of Facebook?” and “What viable solutions exist in mitigating the unintended effects of the …

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Small Historically Black Colleges And Universities Bridging Social Capital: The Use Of Language, Tone And Content To Share Information On Instagram, Pamela Peters Aug 2023

Small Historically Black Colleges And Universities Bridging Social Capital: The Use Of Language, Tone And Content To Share Information On Instagram, Pamela Peters

Journal of Research Initiatives

The COVID-19 pandemic has strained higher education institutions, especially small Historically Black Colleges and Universities (HBCUs). As campuses closed and reopened, Black communities' digital divide grew, adding to the need to stay connected. This study uses social capital to examine how institutions use language, tone, content, and information to bridge social capital. An analysis of 35 small liberal arts HBCUs’ Instagram posts was undertaken to compare post frequency, types of information, engagement, tone, language, and content in 2019 before the COVID-19 pandemic and during the pandemic, 2020 and 2021. This study indicates that post-oversaturation in 2020 and 2021 and information …

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Workers' Online Self-Disclosure Regarding Job Resignation On Twitter: A Netnographic Study, Edo Nur Karensa, Imamatul Silfia, Laili Muttamimah, Rafiidha Selyna Aug 2023

Workers' Online Self-Disclosure Regarding Job Resignation On Twitter: A Netnographic Study, Edo Nur Karensa, Imamatul Silfia, Laili Muttamimah, Rafiidha Selyna

Jurnal Komunikasi Indonesia

Twitter, as a micro-blogging platform, is also utilized by workers in Indonesia to express themselves online, one of which is about the reason for resignation through the hashtag #EsokHariPastiResign pioneered by @hrdbacot. This study aims to examine what and how information about resignation is shared by workers, and what forms of self-disclosure are taken. The research method used netnography by analyzing 243 workers' tweets. The results show that workers have various reasons for resigning which are classified into eight aspects, namely social problems, supervisory, health, personal, pay, job security, professional growth, and personal value. Workers predominantly disclose themselves in forms …

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In Quest Of Mother’S Worth: How Millennial Instamoms’ Sharenting Revisits Women’S Traditional Roles, Rony Agustino Siahaan Aug 2023

In Quest Of Mother’S Worth: How Millennial Instamoms’ Sharenting Revisits Women’S Traditional Roles, Rony Agustino Siahaan

Jurnal Komunikasi Indonesia

This paper aims to investigate the performance of the so-called digital mothers "Instamom" in Indonesia in the cultural contradiction between the construction of women's subjectivity that commodifies motherhood and intersubjectivity as to fulfilling women’s traditional role. Using performativity theory, I argue that the phenomenon of Instamoms’ sharenting is a communicative practice in the digital space that demonstrates the performance of a fluid and dynamic maternal identity without rigid boundaries. This research applies a digital ethnography approach to the everyday life’s practices of Stay-At-Home-Mothers that focus on the complexities of women's experiences in engaging with social media throughout the transition to …

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Review, Democracy And Fake News: Information Manipulation And Post-Truth Politics, Peter Krapp Aug 2023

Review, Democracy And Fake News: Information Manipulation And Post-Truth Politics, Peter Krapp

Secrecy and Society

No abstract provided.

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Triggered By Socialbots: Communicative Anthropomorphization Of Bots In Online Conversations, Salla-Maaria Laaksonen, Kaisa Laitinen, Minna Koivula, Tanja Sihvonen Jul 2023

Triggered By Socialbots: Communicative Anthropomorphization Of Bots In Online Conversations, Salla-Maaria Laaksonen, Kaisa Laitinen, Minna Koivula, Tanja Sihvonen

Human-Machine Communication

This article examines communicative anthropomorphization, that is, assigning of humanlike features, of socialbots in communication between humans and bots. Situated in the field of human-machine communication, the article asks how socialbots are devised as anthropomorphized communication companions and explores the ways in which human users anthropomorphize bots through communication. Through an analysis of two datasets of bots interacting with humans on social media, we find that bots are communicatively anthropomorphized by directly addressing them, assigning agency to them, drawing parallels between humans and bots, and assigning emotions and opinions to bots. We suggest that socialbots inherently have anthropomorphized characteristics and …

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The Zionist Organizations’ Recruitment Of Propaganda Techniques On Facebook: An Analytical Study Of ‘Stand With Us’ Arabic Page, Mueen Fathi Al-Koua, Heba Hussein Jun 2023

The Zionist Organizations’ Recruitment Of Propaganda Techniques On Facebook: An Analytical Study Of ‘Stand With Us’ Arabic Page, Mueen Fathi Al-Koua, Heba Hussein

Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث

The study aimed at identifying the extent to which the Zionist organization ‘Stand with Us’ recruited propaganda techniques through its communication on Facebook to persuade Arabic-speaking audiences to accept the occupation entity presence as an “original” part of the Arab World. It also aimed at identifying the most important topics the organization posits and the way it frames its messages through the Facebook platform. The study used content analysis method to analyze the Arabic Facebook page of the organization from the 1st of May to the end of June 2020, which is the period when Israel announced its annexation plan …

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Moving Students Toward Activism: Microblogging About Gender-Based Violence To Channel Emotion And Encourage Action, Janell C. Bauer May 2023

Moving Students Toward Activism: Microblogging About Gender-Based Violence To Channel Emotion And Encourage Action, Janell C. Bauer

Feminist Pedagogy

For students in gender studies courses, a unit on gender-based violence can be jarring. However, faculty can reflect on how to help students engage their emotions to enhance their learning and participate in gender activism. Students also benefit through the opportunity to reflect on their feelings and engage their emotional experience as part of their learning. In this assignment, I share how I’ve used a microblogging assignment to channel students’ emotions about gender-based violence into action-oriented digital activism content.

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Navigating Context Collapse: A Strengths-Based Approach To Building Youth Civic Empowerment. A Response To “Blended Spaces: Reimagining Civic Education In A Digital Era”, Ellen Middaugh, Mariah Kornbluh, Mark Felton May 2023

Navigating Context Collapse: A Strengths-Based Approach To Building Youth Civic Empowerment. A Response To “Blended Spaces: Reimagining Civic Education In A Digital Era”, Ellen Middaugh, Mariah Kornbluh, Mark Felton

Democracy and Education

In the article “Blended Spaces: Reimagining Civic Education in a Digital Era,” the authors joined a new area of research on "civic media literacy," or the capacity to use media with civic intentionality. Building on previous scholarship that examined how to support youth capacity for effective civic inquiry, dialogue, expression, and action in the digital age, the authors contributed to this literature by usefully elaborating on the phenomenon of “context collapse” and the challenges this blurring of the boundaries between public and private spheres may present, particularly in the liminal spaces where the shifting boundaries most clearly depart from the …

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Community Attitudes Toward Local Foods And Producers: The Role Of Warmth Versus Competence Across Demographics For Social Media Engagement., Danielle L. Eiseman, Andrea Stevenson Won Apr 2023

Community Attitudes Toward Local Foods And Producers: The Role Of Warmth Versus Competence Across Demographics For Social Media Engagement., Danielle L. Eiseman, Andrea Stevenson Won

Journal of Applied Communications

Connecting local food producers with consumers is useful for ensuring individuals have access to healthy, fresh, foods. Small farmers, however, lack the resources to effectively connecting with consumers through traditional forms of marketing. Marketing to consumers through social media is a low-cost method that local food producers can use to promote their products. Creating engaging content on social media can be challenging, thus there is a need for guidance on how to effectively engage with local consumers through social media. Studies in advertising have shown dimensions of warmth and competence can be useful frames for engaging consumers across a variety …

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Diversity In Morris With Social Media, Trey Rockey, Breckin Silvain Mar 2023

Diversity In Morris With Social Media, Trey Rockey, Breckin Silvain

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

This work is about how the media can affect the college process, which can let schools have more of a diverse school. Also this work discusses how the media has its positive and negative side effects.

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Environmental Activism: Pro-Environmental Behavior, Consumerism, And Environmental Justice, Kaden Uribe, April Chapman-Ludwig Feb 2023

Environmental Activism: Pro-Environmental Behavior, Consumerism, And Environmental Justice, Kaden Uribe, April Chapman-Ludwig

DU Undergraduate Research Journal Archive

This literature review examines established research on the concept of pro-environmental behaviors (PEB) and its subsects: activism and consumerism. There are competing opinions regarding the salience of pro-environmental activist behavior. This dichotomy is characterized by the role of social media, which can be simultaneously used for performative identity signaling and as a platform to facilitate global collective activism. The research shows a stark contrast between pro-environmental activism and pro-environmental consumerism, with the former acknowledging historical injustices and addressing the social, economic, and environmental disparities created by neo-liberal policies designed with the purpose of profit extraction at the expense of marginalized …

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Effect Of Gender And Attachment Styles On The Formation Of Parasocial Rleationships, Breanna Carlson, Frank Lien Jan 2023

Effect Of Gender And Attachment Styles On The Formation Of Parasocial Rleationships, Breanna Carlson, Frank Lien

Concordia Journal of Communication Research

New streaming services, social media platforms, and advances in talk and text are constantly developing in society today. The constant addition to new technological outlets creates a larger platform for viewers to watch and follow their favorite celebrity, television character, or influencers whenever they want. The researchers chose to investigate how a person’s attachment style affects both the likelihood and severity of forming a parasocial relationship with their favorite celebrity or T.V. personality. Specifically, the researchers explored the effect both gender and experiences affect this connection. Participants of the study attend a Lutheran, faith-based institution of college education in an …

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The Negative Impact Of Social Media's Algorithms On Society, Julia S. Tucker Jan 2023

The Negative Impact Of Social Media's Algorithms On Society, Julia S. Tucker

Emerging Writers

The tools utilized by social media, including algorithms and curation of media feeds, contribute to media phenomenon such as filter bubbles and confirmation biases. These agents transfer from the digital world to the real world, negatively affecting our society, and changing our behaviors. Some examples include political polarization, imposter syndrome, and extremism. These attributes of social media also promote the spread of mis and dis- information, which can negatively impact our social and personal health.

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My Parents Don’T 💬 Like I Do, Will Jent Jan 2023

My Parents Don’T 💬 Like I Do, Will Jent

Emerging Writers

Social media is no longer a platform solely for the youth. People of all age groups have found social media, and the language that these groups use can be an indicator of how they use the platforms. Through the analysis of language use pulled directly from social media posts and data collected by other researchers, I found that older generations tend to use social media to gather information, while younger groups use social media for its titular function. By interpreting others’ language use online, people can become more understanding of those they encounter, creating a friendlier space for all.

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The Influence Of Social Media Of Universitas Negeri Yogyakarta Gunungkidul Campus To Create Brand Image On Student Decision Making, Anugerah Tesa Aulia, Ignatius Agung Satyawan, Albert Muhammad Isrun Naini Dec 2022

The Influence Of Social Media Of Universitas Negeri Yogyakarta Gunungkidul Campus To Create Brand Image On Student Decision Making, Anugerah Tesa Aulia, Ignatius Agung Satyawan, Albert Muhammad Isrun Naini

Informasi

In 2020, Universitas Negeri Yogyakarta (UNY) opened a new vocational campus in Gunungkidul Regency. The Socialization of UNY Gunungkidul campus by the admission department cannot be performed face-to-face due to the Covid-19 pandemic. Therefore, UNY Gunungkidul Campus socializes the enrollment programs via online mode. The opening of the campus aims to equalize and improve the quality of high school education in Yogyakarta. Gunungkidul is the regency with the second highest number of poor people in Yogyakarta. UNY Gunungkidul Campus utilizes social media as a promotional media to support the formation of a brand image for student decision making. This study …

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The Adaptive Science Communication Model In The Middle Of Vuca Era In Indonesia: Study Of Startup Kok Bisa, Syora Alya Eka Putri, Ricardi S. Adnan Dec 2022

The Adaptive Science Communication Model In The Middle Of Vuca Era In Indonesia: Study Of Startup Kok Bisa, Syora Alya Eka Putri, Ricardi S. Adnan

Informasi

This article analyzes the adaptive science communication model in the VUCA era. Previously, the model of science communication developed by scientific institutions and journalists in Indonesia tended to be challenging to understand by the public. Finally, in the development of technology, the model of science communication developed marked by the emergence of various creators who utilize social media. Nevertheless, due to dynamic conditions, the development of science communication models has not been fully adaptive. In previous studies, these conditions due to dynamic challenges due to the lack of public confidence in science and community participation to curate science tend to …

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The Role Of Social Media As A Communication Facility For Hydrometeorological Disasters In Shallot Farming Activities, Nurul Khotimah, Dyah Respati Suryo Sumunar, Suhadi Purwantara, Nugraho Sistu Prabintoro, Mohd Hairy Ibrahim, Nasir Nayan Dec 2022

The Role Of Social Media As A Communication Facility For Hydrometeorological Disasters In Shallot Farming Activities, Nurul Khotimah, Dyah Respati Suryo Sumunar, Suhadi Purwantara, Nugraho Sistu Prabintoro, Mohd Hairy Ibrahim, Nasir Nayan

Informasi

Social media as a means of communication plays a role in building a new paradigm of disaster. One of the social media users for hydrometeorological disaster communication is a shallot farmer in Parangtritis Village, Kretek Subdistrict, Bantul District, Yogyakarta Special Region. This study aims to determine the role of social media as a means of communication for hydrometeorological disasters in shallot farming activities. The design of this research is descriptive quantitative research. The research was carried out from April to October 2021 by taking the location of shallot farmers in Parangtritis Village, Kretek Subdistrict, Bantul District, Yogyakarta Special Region. The …

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Bounded Confidence: How Ai Could Exacerbate Social Media’S Homophily Problem, Dylan Weber, Scott Atran, Rich Davis Oct 2022

Bounded Confidence: How Ai Could Exacerbate Social Media’S Homophily Problem, Dylan Weber, Scott Atran, Rich Davis

New England Journal of Public Policy

The advent of the Internet was heralded as a revolutionary development in the democratization of information. It has emerged, however, that online discourse on social media tends to narrow the information landscape of its users. This dynamic is driven by the propensity of the network structure of social media to tend toward homophily; users strongly prefer to interact with content and other users that are similar to them. We review the considerable evidence for the ubiquity of homophily in social media, discuss some possible mechanisms for this phenomenon, and present some observed and hypothesized effects. We also discuss how the …

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A Study On Tourist Guides’ Use Of Social Media Platforms, Ozge Gudu Demirbulat Oct 2022

A Study On Tourist Guides’ Use Of Social Media Platforms, Ozge Gudu Demirbulat

University of South Florida (USF) M3 Publishing

In this research, which was carried out to determine how and for what purposes tourist guides use social media platforms; the Facebook and Instagram accounts of 42 active tourist guides registered with the Trabzon Regional Chamber of Tourist Guides, which was established in accordance with the Profession Law of Tourist Guide numbered 6326, were examined. In the research, it was determined what kind of posts the tourist guides make on their Facebook and Instagram accounts, to what extent they use the relevant platforms as a personal promotional element, and to promote the relevant platforms in the tourism sector. In order …

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A Thematic Review On Digital Storytelling (Dst) In Social Media, Ameer Fathima Musfira, Nurulhuda Ibrahim, Harryizman Harun Aug 2022

A Thematic Review On Digital Storytelling (Dst) In Social Media, Ameer Fathima Musfira, Nurulhuda Ibrahim, Harryizman Harun

The Qualitative Report

Digital Storytelling (DST) is defined as telling stories using digital means. It has been initially applied for diverse purposes, including in community development, therapeutic benefits, and as an aid in teaching and learning. DST has recently been broadly used on social media platforms for marketing, running campaigns, journalism, and much more. However, no comprehensive systematic or thematic review of DST in social media has been conducted. Accordingly, this paper aims to provide a thematic review of DST in social media. The thematic review was carried out on 50 articles published from 2016 to 2021. These 50 discrete studies were selected …

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Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers Jun 2022

Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers

Atlantic Marketing Journal

Religious individuals have traditionally responded negatively to controversial advertising; however, little has been examined in their response to brand activism in the form of social justice issues. Interestingly, brands may find support from more religious individuals when promoting certain social issues. Across three studies using two social networks (Twitter and Instagram), this research demonstrates that individuals who identify as more religious (compared to those who identify as less religious) consistently display higher attitudes, intentions, and perceptions of authenticity for brands supporting social justice issues (precisely racial inequality, or “Black Lives Matter”). These findings are explained through social identity theory, in …

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Facebook For Law Enforcement, Stephen Carlisle Jun 2022

Facebook For Law Enforcement, Stephen Carlisle

Certified Public Manager® Applied Research

This article introduces what some law enforcement agencies have done to mitigate trust issues by utilizing social media as a form of community policing. There is a silent majority out there that support law enforcement. As a pioneer of using Facebook as a platform for community policing, taking criticism from my law enforcement peers was unavoidable. However, these same peers would turn to Facebook shortly after for personal and professional use. The key is to reach out and to educate the public to help gain trust in law enforcement, and using modern social media platforms to reach the masses only …

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